Bombers, Dees & Kangas lead
Essendon are front runners in the social media stakes engaging their fans via Twitter & Facebook then backing it up with “The Hangar” developed to bring fans to the club web site. With an updated website expected soon look for more improvements from the Bombers.
Melbourne is proving itself in social media led by CEO Cameron Schwab (@CamSchwab) tweeting news and presenting Demons strategic plans on YouTube on Whiteboard Wednesday.
North Melbourne have a well rounded approach to social media they even have a Facebook fan page for CEO Eugene Arocca linked from their Facebook fan page.
Hawthorn had success on YouTube with a video poking fun at the new myki system getting 24,000 views even though it may have caused president Jeff Kennett some grief:
Middle of the pack
Some of the clubs in the middle of the SSMI ladder have gone through the steps on setting up on social media platforms such as Facebook & Twitter but are yet to truly engage with their online fan base. Sports Geek will be keen to see what social media advances these teams make in the 2010 season.
Social Media Cellar Dwellers
Brisbane, Western Bulldogs & Geelong are dragging their feet with little or no social media presence. They already find themselves behind AFL newcomers Gold Coast & Greater Western Sydney who are both developing fan bases via social media.
Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.
The key to the SSMI is not about comparing Facebook fans or Twitter followers but how teams connect with their fans and increase the value of their brand using social media. SSMI was developed after meeting with US franchises in the NBA, NFL, MLB & NHL seeing how they are engaging fans using social media. US sports franchises are reaping the rewards from social media efforts securing sponsors for social media driven events as well as high fan satisfaction ratings from fan surveys.
If you want more information on SSMI please contact Sean on 0407047200.
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