Here are the latest articles from Sports Geek Reads
Key Reads
WSL Clubs Vote For 14-Team Expansion – Sport Industry *
Explores strategic growth and development in women's soccer.
WSL, Football, League Expansion
Why former New York Giants star Osi Umenyiora sees a future for football in Africa – NY Times
Insights into expanding American football's market internationally.
International Sports, Market Expansion, Global Football
Ohtani's Return to Pitching Brightens Spotlight on MLB's Biggest Star – Front Office Sports *
Marketability and media implications of Ohtani's MLB return.
MLB, Marketing, Athlete Branding
OpenAI and Microsoft tensions are reaching a boiling point – WSJ
Explore dynamics between major tech giants impacting AI.
OpenAI, Microsoft, AI Partnerships
Professional Sports
Juventus deepen crypto ties with ‘€5m-per-year' WhiteBit sleeve deal – SportPro
Cryptocurrency trends transforming sports sponsorship landscape.
Cryptocurrency, Sponsorship, Finance
Club World Cup: MetLife Stadium Field Criticised After Hosting First Game – NY Times
Covers the importance of quality infrastructure in global events.
Soccer, Infrastructure, Event Planning
Chicago Fire Planning $650M Stadium As Bears, Sox Projects Stall – Front Office Sports
Explores major investments in sports infrastructure development.
MLS, Investment, Infrastructure
Digital & Social
How TikTok is owning life's magic moments and wants big brands to join in – The Drum *
Lessons on brand engagement from TikTok's strategy.
TikTok, Social Media, Marketing
Meta's Threads Is Declaring War on Spoilers (Exclusive) – Hollywood Reporter *
Insights into platform functionalities crucial for audience engagement.
Threads, Instagram, Social Media
Media & Entertainment
Tubi Picks Up ‘Zero Star: The Cam Ward Story' 6-Part Docuseries About This Year's NFL Draft No. 1 Pick – Variety *
Highlights storytelling and branding in sports media.
Tubi, Docuseries, NFL
NBA, ABC Air Finals Lineup Intros After Fan Complaints – Front Office Sports
Examines fan engagement and broadcast experiences.
NBA, Broadcasting, Fan Engagement
Geek out
Sydney team develop AI model to identify thoughts from brainwaves – ABC *
Innovations in technology for more personalised connections.
AI, Fan Experience, Innovation
AI
New York is about to pass the RAISE Act requiring AI safety disclosures – TechCrunch
AI safety requirements impacting sports tech application.
AI, Legislation, Safety
MIT study found ChatGPT use causes “cognitive debt.” – Arxiv
Impact of AI on decision-making and content creation.
AI, Technology, Research
Make you think
Who Pays When FIFA Comes to Town? The 49ers Are About to Find Out – Substack
Economic impacts and reality of hosting major events.
FIFA, Sports Business, Sponsorship
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