Here's the highlight question from the Sports Geek Nation AMA with Olivier Spaeth.
About Olivier Spaeth
Olivier Spaeth is the Web and Social Media Manager for FC Grenoble Rugby based in France. Olivier has worked with different media companies and also handled social media for Liverpool a way back. Now with FC Grenoble Rugby, he handles content creation and distribution for their websites and social media channels that amplifies the team’s branding and fan engagement.
Hi David, indeed we struggle to stay at the top level. Due to financial issue, the Club was relegated to the 3rd level in 2005, was back at the 2nd level in 2006 until 2012, where it got promoted to the 1st level (Top 14). A new relegation in 2017 and promotion the year after.
In term of finance, we lost about 40% of our revenues. The attendances went from 12500 to 8500. In the back office, we lost some colleagues, but they were not fired, as they wanted to leave anyway. But we had to work with a lower workforce.
It is obviously harder to keep the fans interested and build a following at the second level, as we have less natural visibility, but I think it makes my job even more important. We were able to be closer to our fans, give them more insights: our engagement rates were very good.
And, in rugby, the play-offs are very important. They are a good way to engage with our fans, especially when you get promoted at the end. For example, I was able to curate a lot of videos made by our fans, add ours and publish this video after our promotion game.
The numbers might not be huge for a lot of big franchises and clubs, but it was one of our best video ever.
When we have a bad season, we try to put more focus on the performance of our youth or women teams.
More Sports Geek Nation AMA Questions you missed
Can you give us some insight into the current social media trends you are seeing in France in your role at Grenoble Rugby?
What platform most excites you in 2019?
When you are short on time and resources?
How do you choose where to put your effort?
Is there anything that has priority over anything else, or is it a decision based on the specific moment?
Been forwarded this from a colleague or Sports Geek Nation member? That’s great we love seeing our members get credit for sharing their knowledge. Sports Geek Nation is a curated sports business community in Slack and Facebook which will help you learn from the very best in the world. Sports Geek Nation was founded by Sean Callanan in 2015 (as #SportsBiz Slack), it connects sports executives who work in digital, data and technology.
Sports Geek Nation has members from (in alphabetical order) Australia, Canada , Denmark, India, Lithuania, New Zealand, Sweden, United Kingdom and United States working in sports such as basketball, football, ice hockey, baseball, AFL, horse racing, golf, rugby league, netball and more.
Join Sports Geek Nation now to get full access to the members area and other Slack channels.
Join Sports Geek Nation
Sports Geek Nation Slack is now restricted to paid members only. If you wish to join the community, go to SportsGeekNation.com to join our wait list and be the first to know when subscription doors will open again.
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.