Johannes Wohlert on building an emotional connection with Swedish basketball fans
About the Author: @seancallanan
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.