Jason Davis on building a digital sports platform

Thanks to Jason Davis from The Siren for doing an awesome job in answering all the questions in Sports Geek Nation AMA.

Full Transcript available in the Sports Geek Nation Member's Area.

Here's the highlight question from the Sports Geek Nation AMA with Jason Davis.

About Jason Davis

Jason Davis was a former Sports Geek podcast guest in episode 151 back when he was with the Queensland Rugby League and one of our most active users in the Slack community. He founded TheSiren.com.au and Siren Media in 2017 a digital content agency catering to sports and business sectors. Jason’s years of experience in working with digital, media, sports events marketing and reactive content will surely give you more insights.

Connect with Jason Davis on LinkedIn, Instagram, Twitter @jase_davis_ and Slack @jase

Find out more about The Siren at https://thesiren.com.au/

Q&A Highlight

Kieron Turner Question

Jason Davis:

Q1: I'm loving the autonomy and speed that you can move in business – compared to being in a corporate structure. And anyone who's worked in sport knows it's often very old school. I just couldn't sit in any more meetings that I knew were pointless and wouldn't achieve anything.     

Q2: You've hit the top-three challenges on the head, @kieronturner – with educating decision-makers the toughest. Educating sport execs (often former players) about a completely new type of location-based sponsor inventory via a platform that isn't like anything else out there is a challenge.

We also found that even with new sponsor money on the table, clubs still didn't have a spare game day resource to run The Siren, so we changed our offering slightly to supply that resource for them, as well as digital ad sales if needed. The rights issue is also a tough one – mainly because there are a lot of old-school rights deals still in place, before location-based digital marketing was a real thing. So execs look at a deal that says “<sponsor> owns the rights to digital content for broadcast” and they don't want to test where that starts and ends. Many times, the actual deal states that the rights-holder gets first rights to game day content from the league/competition for broadcast purposes but that doesn't mean you can't expand the content that is captured and offer them first right of refusal.

More Sports Geek Nation AMA Questions you missed

  • How did you get started with The Siren and where did the idea come from?
  • Is there an interest or intent to engage those that are interested in all things ‘sport’ or ‘code’ but aren’t ‘fans’ of one particular team or franchise? Generating more engagement and reach?
  • Have you found any technical limitations in delivering the platform so far and how did you work around them?

Sports Geek Nation Members Only

Read answers in Sports Geek Nation Slack #AMA channel or read on Sports Geek Nation.com

What is Sports Geek Nation?

Been forwarded this from a colleague or Sports Geek Nation member?  That’s great we love seeing our members get credit for sharing their knowledge.  Sports Geek Nation is a curated sports business community in Slack and Facebook which will help you learn from the very best in the world.  Sports Geek Nation was founded by Sean Callanan in 2015 (as #SportsBiz Slack), it connects sports executives who work in digital, data and technology.

Sports Geek Nation has members from (in alphabetical order) Australia, Canada , Denmark, India, Lithuania, New Zealand, Sweden, United Kingdom and United States working in sports such as basketball, football, ice hockey, baseball, AFL, horse racing, golf, rugby league, netball and more.

See the full Sports Geek Nation AMA schedule for October.

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2018-10-16T12:49:30+00:00

About the Author:

Joli works behind the scenes for Sports Geek. She's mostly responsible for producing content and implementing client digital campaigns. She currently manages Sports Geek Nation, our Slack community. You can reach her by @joliegee on Sports Geek Nation.

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