Edward Ernst on corporate partnerships and the importance of building digital presence

Thanks to Edward Ernst for doing an awesome job in answering all the questions.

Full Transcript available in the Sports Geek Nation Member's Area.

Here's the highlight question from the Sports Geek Nation AMA with Edward Ernst.

Edward Ernst is the Manager for Corporate Partnerships-Sales at the Breeders’ Cup.

Edward spent most of his career in the market intelligence arena working with B2B and B2C executives to define strategies for future growth. He has worked on the business development side for Hanover Research, HelloSponsor, Emerging Strategy and JJA Search.

In 2018, Edward joined Breeder’s Cup where he works on developing new sponsors and establishing corporate partnerships.

Connect with Edward Ernst on Twitter @theernstadage, LinkedIn and Slack @Edward Ernst

Learn more about Breeders’ Cup on Twitter, Facebook, Instagram and Youtube

Edward Ernst:

Our digital presence is something we’ve made significant investments in over the past couple years. Originally launched in 2012, our app is the main information hub for fans/attendees. It underwent a major update in 2018 as part of our continued effort to modernize the horse racing experience

We also deploy an extensive email campaign in the lead up to each World Championship – offering fans previews of what types of activations/events they can expect once they get on track.

That being said, one of our strongest assets for educating fans about what’s going on at the host site is our physical program. For most fans of horse racing, the daily program (that provides information about the runners in each race) serves as a daily bible – you’re unlikely to see a race fan not holding one at any point during the day.

Making sure that our printed materials and our digital presence are aligned is key for us. It’s not so much about the medium we’re using to inform our audience, it’s making sure that that information is readily available no matter how they want to consume it.

• How do horse racing corporate partnership different to team or individual sports partnerships?
• What if any some of the unique parts that you offer from Breeder’s Cup?
• How do you prepare for the World Championships?

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