Andrew Hammond on designing a product for fan engagement and high performance

Thanks to Andrew Hammond from KJR Australia for doing an awesome job in answering all the questions in Sports Geek Nation AMA.

Full Transcript available in the Sports Geek Nation Member's Area.

Here's the highlight question from the Sports Geek Nation AMA with Andrew Hammond.

Andrew Hammond is the General Manager of KJR Australia a technology-focused strategic advisory firm based in Melbourne. Before his stint in KJR, Andrew worked with several tech companies where he practised his skills in software testing and management. Aside from his love for testing and numbers, he has the heart for sports having been a 3-time TourXOz finisher, Cycling Enthusiast and a Netball Dad.

Connect with Andrew Hammond on LinkedIn and Slack @NetballDad

Find out more about KJR Australia at http://kjr.com.au/

Andrew Hammond:

Hey @simon, great to hear you’re doing similar things. The feedback has been really positive for the most part – the only push back I’ve had was from the more traditional netball administrators. This was a combination of the fear of the unknown and a bit of organisational change management that I’d not done as well as I could of. The additional of the lights to the ring “changes the ring” and therefore may impact scoring was the comment. Fortunately, we had some of the Diamonds shooting coaches visit the ACT and I took the chance to pitch to them, with a demo. They gave the setup the all clear, stating was it doesn’t change the diameter of the goal ring it won’t impact the ability to score. The Diamonds coaches suggested I get the umpires on board, which I’m doing and I’ve approached the International Netball Foundation (INF) to get the all clear to use the system. The INF controls the on court specifications of poles, rings and alike.

• How did you start in sports tech and why you started?
• Do you think there is long term viability in your truck driver monitoring system?
• How do you balance designing a product for fan engagement vs high performance?
• Have you found blanket “we own everything” rights deals to be an issue?

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