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Soto contract, MLS streaming numbers and why podcasts work for advertisers

Here are the latest articles from Sports Geek Reads:

Juan Soto Contract: The Big Numbers in the Historic $765M DealSportico *
Explores the largest sports contract ever signed.

MLS commissioner promises ‘more transparency' on Apple TV viewershipSportsPro *
Examines the future of sports streaming transparency.

Formula E Partners with Red Bull Media HouseSport Industry
Unveils a strategic partnership aiming to expand media reach.

German football gets a 2% markup on 2025-2029 media rights cycleInsider Sport
Discusses the valuation of media deals in sports leagues.

Sheffield United Set for Takeover Following EFL ApprovalSport Industry
Insights into sports ownership and investment strategies.

MCSBS' Next Gen and Revamped Offering for StudentsSport Industry *
Innovations in sports business education and training.

How Effective Podcast Advertising IsKantar *
Analyzes podcast advertising’s impact on marketing strategies.

Alabama’s $83.3M Football Budget Couldn’t Buy the Tide a CFP BerthSportico
Align sports finance with performance outcomes.

AI’s Transformative Impact On Web DesignRefind
Techniques to enhance sports marketing web engagement.

Microsoft Copilot VisionMicrosoft
Explore new AI enhancements in sports marketing.

TCM on Max upgrade aligns movies with broadcastIndieWire
Understanding the convergence of traditional and streaming media.

Nine faces problems with its radio divisionAFR
Challenges in radio media impacting sports sponsorships.

Grok’s new AI image generator Aurora: Creating copyrighted charactersThe Verge *
Transformative potential for sports content and marketing.

OPENAI 12 DAYS OF “SHIP-MAS”The Verge
Features for sports marketing and fan engagement.

Karl Yang on RunningKarl Yang 
Find motivation tales transferable to sports.

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