On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations.
On this podcast you'll learn about:
- The differences Zarah has seen working across both individual and team sports and how Formula 1 combines both
- Why F1 will continue to tell the stories and creating more “hero profiles”
- How F1 trackside has a festival like atmosphere with activitations on site for fans and how F1 is consumed differently for the individual fan
- Integrity and honesty are values in sports for not just on the field and it's about finding new conversations with sponsors and marketers to genuinely connect with fans
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Resources from the podcast
- Thanks again to Zarah Al-Kudcy from Formula 1 for being this week's guest
- Connect with Zarah on Twitter @zalkudcy and LinkedIn
- Follow Formula 1 on Twitter @F1, Facebook, Instagram and LinkedIn
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Highlights from podcast with Zarah Al-Kudcy
4:08 Back story on how Sean and Zarah first crossed paths in Melbourne
5:36 Zarah on her career in Athletics, Rugby & Cricket
8:53 Zarah on telling more F1 stories and building hero profiles
11:21 The challenge of F1 every race is a major event
14:49 Zarah’s first impression on her role at Formula 1
16:41 How Formula 1 is embracing social and digital
18:32 Zarah on bringing out great content for offer to sponsors
20:33 Formula 1 digital and communications team process in producing content
22:47 How F1 work with race organizers, promoters and sponsors run the events
26:27 F1 & esports
29:47 Zarah on the key discussion points on her recent keynote presentation in Bangkok
31:37 How they are getting their content to keep fans engaged
35:29 Sports Geek Closing Five
Some tweets you may have missed
Great start Melbourne to the 2018 season
Fab opening race of #F1 2️⃣0️⃣1️⃣8️⃣. Melbourne always delivers. So excited for my first full season! 🇦🇺🐨 pic.twitter.com/3l38CtOY4v
— Zarah Al-Kudcy (@zalkudcy) March 25, 2018
Nice work John Steffensen
Last time I saw this guy @JohnSteffensen in Albert Park he was running laps…now he’s driving them!! #AusGP pic.twitter.com/mMN03S0OST
— Zarah Al-Kudcy (@zalkudcy) March 22, 2018
Ready for race season – ready to embrace the AFL being back in Melbourne
Passport ✅
“Other” football scarf ✅
Appropriate footwear ✅Ready for the first race of the season 💪🏼 #F12018 #EngineeredInsanity #Melbourne #AustralianGP pic.twitter.com/wtjCX7m2fo
— Zarah Al-Kudcy (@zalkudcy) March 20, 2018
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