This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.
Today’s episode was one of the most shared episodes on 2016 featuring Joe Gottfried from Maple Leat Sports & Entertainment, originally posted in September 2016.
On this podcast you'll learn about:
- Why less partners that do more is better
- Key rules MLSE partners must follow for digital campaigns
- What partners are looking for in successful campaigns
- How important building trust between digital & commercial
- Why the digital sponsorships needs process for success
- How to solve the “square peg-round houle” problem when you think a sponsor doesn't quite fit
- How will sponsor campaigns be affected by Facebook Brand guidelines
- Why education was important early and remains important as the landscape changes
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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