REPLAY: Charlie Shin – MLS

This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.

Today's episode features Charlie Shin from MLS who was the 100th episode of Sports Geek Podcast in September of 2015.

On this Sports Geek Podcast you will learn about:

  • How Charlie moved from business consultant to sports business
  • Why MLS needed to understand it's data first
  • What are the key metrics Charlie looks for?
  • The importance of the fan funnel
  • Why CRM is a journey
  • How to tackle a big project like CRM
  • Charlie's advice for students looking to break in to sports
  • Importance of customer experience in stadium and on digital platforms
  • Question – What is status of your data project?
Charlie Shin from MLS discusses Sports CRM

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2017-09-17T18:48:12+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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