REPLAY – Aaron LeValley – AEG (LA Kings & LA Galaxy)

REPLAY – Aaron LeValley – AEG (LA Kings & LA Galaxy)

This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.

Today's episode features Aaron LeValley from AEG discussing his work with LA Kings and LA Galaxy originally posted in January 2014.

On this podcast you’ll find out about:

  • Why CRM and Digital teams work in unison at AEG Sports
  • How the LA Galaxy plan to build on season ticket base
  • How LA Kings used direct messaging on Twitter
  • Importance of privacy as marketers get access to more data
  • How LA Galaxy use marketing automation to sell more tickets
Aaron LeValley on Sports Geek Podcast

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2017-09-17T19:08:44+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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