In this Play Media Replay episode, Chris Derrick & Sean Callanan discuss how to video game publishers market themselves to gamers.

On this podcast you'll learn about:

  • How big video game publishers leverage traditional marketing methods
  • Why so much marketing is driven by global
  • What does local video game marketing look like?
  • How hype helps and sometimes harms a new video game release
  • How does esports becoming a marketing function for publishers
  • Why brands need to be agile to leverage buzz created and generated around new game releases
  • We look at Rainbow Six in our Explain a Game segment
  • LCO starts with a bang, good to see LoL Esports back (and Gravitas getting the GRVWin)

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