Here are the latest articles from Sports Geek Reads
Key Reads
LA28 Adds Honda as Founding Partner in $2.5B Sponsorship Push – Sportico *
Explores the impact of a major Olympic sponsorship.
Olympics, Sponsorship, Marketing
PepsiCo & F1 Shift Gears With Global Multi-Year Partnership – Bandt *
Details a strategic move in global sports marketing.
Sponsorship, Motorsports, Marketing
Cricket Australia Launches Ad Tech CrowdCatch Platform – Cricket Australia
Showcases how ad tech engages cricket fans digitally.
Cricket, AdTech, Sponsorship
WNBA Championship Ring Boom: ‘Way Bigger. Way More Diamonds' – Front Office Sports
Reflects growth in women's sports and sponsorship opportunities.
WNBA, Marketing, Women's Sports
State Of Origin Opener Scores Big: Average Audiences Climb Nearly 10% Year-On-Year – Bandt
Spotlights significant audience growth and media consumption.
Media, Sports Marketing, TV Ratings
Professional Sports
MLB invests ‘eight figures' in women's softball league AUSL – SportPro *
Highlights MLB's investment in women's sports growth.
MLB, Women's Sports, Investment
How the Champions League Anthem Was Made – Front Office Sports
Explores branding and cultural impact of sports anthems.
Champions League, Branding, Sports Entertainment
French League's Media Strategy Post-DAZN Deal – Front Office Sports
Analyses media rights and broadcasting strategies shifts.
Media Rights, Broadcasting, Ligue 1
Digital & Social
Digital Audio Advertising Rises in Australia – IAB Australia *
Covers trends affecting sports marketing strategies and sponsorships.
Advertising, Marketing, Digital
Cricket Australia Extending Streaming Partnership for Grassroots Cricket – LinkedIn (ASTN)
Enhanced accessibility for community cricket fans.
Cricket, Streaming, Grassroots Sports
Media & Entertainment
Indy 500 Tops Motorsports Weekend Ratings – Fox Sports *
Discusses high ratings amid major sports events.
Indy 500, Viewership, Media
CBS and Paramount+ secure US broadcast rights to UWCL until 2030 – SportPro
Shows the impact of streaming on women's sports broadcasting.
Media Rights, Streaming, Women's Sport
Geek out
Robinhood's Sports Prediction Markets Are a Hook for Wider Play – Sportico
Examines the intersection of sports and fintech innovation.
Technology, Sports Betting, Finance
SportsTech Sweden Launch Startup Bootcamp 2.0 with SportsTechX – LinkedIn
Provides insights vital for sports tech startups.
Sports Technology, Startups, Innovation
AI
Build AI that works for your business – Retool
Offers tools for integrating AI into sports operations.
AI, Business, Efficiency
Bond Capital Releases Comprehensive 340-Slide Report on AI Trends – Bondcap
Insightful AI adoption and trend analysis.
AI, Industry Trends, Report
Make you think
How 15 Small Brands Achieved Remarkable Marketing Results – HubSpot Blog
Inspires with innovative marketing strategies examples.
Marketing, Case Studies, Strategy
Taylor Swift Wins The War Over Her Music – Futureparty
Explores a strategic business case in intellectual property.
Music, Business, Intellectual Property
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