Here are the latest articles from Sports Geek Reads
Key Reads
Nike's Breaking4: Faith Kipyegon vs. the 4-Minute Mile – Nike *
Nike pushes athletic boundaries with storytelling and audience engagement.
Athlete Activation, Innovation, Branding
Cadillac F1 Documentary to Debut Ahead of 2026 Season – Sport Industry *
A high-profile documentary on sports media production insights.
F1, Media, Sponsorship
Microsoft alliance to deliver unprecedented fan experience for Premier League – Sport Mint
Revolutionising fan engagement with cutting-edge technology.
Football, Technology, AI
Eight NBAs Salary Floor Is as Important as the Cap – Sportico *
Insights into financial structures within sport leagues.
NBA, Sports Finance, Marketing
Professional Sports
Rogers Closes MLSE Deal, Rivals World's Biggest Sports Empires – Sportico
Rogers becomes a major force in sports ownership.
Sports Ownership, Media Rights, MLSE
NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In – Front Office Sports
Potential media impact as NHL returns to the Olympics.
NHL, Olympics, Media Rights
Digital & Social
Inside Tim Watson's Creative and Strategic Approach to UConn Men's Basketball's Content – Digital and Social Media Sports
Innovative content strategies for engaging basketball fans.
Marketing, Strategy, Media
Akinfenwa Launches Podcast With Footballco – Sport Industry
Highlighting sports media intersection with a new podcast.
Football, Media, Marketing
Media & Entertainment
Keanu Reeves Leads Docuseries on New Cadillac Formula 1 Team – Boardroom.tv *
Exploring the intersection of entertainment and sports.
Formula 1, Marketing, Media
Brad Pitt and ‘F1' Director Joseph Kosinski on Filming During Abu Dhabi Grand Prix – Sportico
Cross-industry marketing strategies with high-profile personalities.
F1, Entertainment, Marketing
Geek Out
Cloudflare creates pay-per-crawl AI marketplace – Cloudflare
New marketplace impacts data sharing and accessibility online.
Technology, Marketing, Data
LLMs explained (Part 4): Making LLMs actually useful through fine-tuning – Medium *
Enhancing AI for strategic initiatives in sports marketing.
AI, Technology, Innovation
AI
82% of Restaurant Execs Are About to Invest in AI (Here's Why) – TheNeuron
Parallel in sports industry with AI reducing human error.
AI, Industry Transformation, Efficiency
OpenAI's high-level enterprise consulting business – The Information
Leveraging AI for enhancing fan engagement and analytics in sports.
AI, Consulting, Technology
Make You Think
Valuable alternative skills for professionals in sports industry.
AI, Professional Development, Skills
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