Here are the latest articles from Sports Geek Reads
Sponsored by SportNXT 2025 – Shaping the future of sport – March 12-14, Melbourne
Marty Sheargold, Triple M part ways following Matildas furore – ABC *
No place in media for comments and attitudes like that
World's Most Valuable Sports Teams: Top 100 All Worth $2B+ – Sportico
How sports teams' valuations shape financial landscapes.
FA Launches ‘Made for This Game’ Campaign – Sport Industry
Empowering women and girls in sports.
The ATP Signs Overtime to Reach Younger Audiences – Sport Industry *
Engage younger fans with strategic partnerships.
Live Sports Key to Streamers As Bundles Show Huge Potential – Front Office Sports
The critical role of live sports in streaming.
Unrivaled Promo to Bring Women’s Sports Push to a New Place — a NASCAR Race – NY Times Athletic
Innovative marketing at NASCAR highlights women's sports.
Digital & Social
Average RPM for YouTube Shorts significantly lower than for full-length videos – Digiday
Understand key monetization trends on YouTube.
Professional Sports
TOGETHXR's ‘Everyone Watches Women’s Sports’ Apparel Hits $6M in Revenue – Sportico *
Revenue milestone showcases effective sports branding.
NFL Wants to Sell Media Rights for Men’s, Women’s Flag Football Leagues – Front Office Sports
Significant moves in NFL's media rights landscape.
Media & Entertainment
Kathleen Kennedy Set to Retire from Star Wars Franchise – Variety
Leadership shifts in global entertainment brands.
Max Says It’s Game Over for Sports Tier Add-On – Adweek
Shifts in streaming strategies for sports content.
AI 🤖
OpenAI drops Deep Research access to Plus users, heating up AI agent wars with DeepSeek and Claude – VentureBeat
The latest developments in AI tools impact sports tech.
Claude 3.7 Sonnet Introduces ‘Thinking Mode’ to Balance Speed and Depth in AI Responses – VentureBeat
AI enhances strategic decisions in business.
Google’s free AI coding assistant – Google Blog
Revolutionizing sports tech with AI coding tools.
Make You Think
The Design Game Has Changed and I Don’t Know Where I Fit Anymore – UXDesign *
Exploring changing landscapes in design and sports.
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