Here are the latest articles from Sports Geek Reads
Proudly presented by SEAT 2025 in Nashville, June 29 to July 1.
Key Reads
FIFA's $1 Billion Club World Cup and Premier League's NFL-Inspired Scheduling Revolution – Sports Geek podcast *
Discover critical sports business insights and innovations.
FIFA, Premier League, Sports Business
Lakers' $10B Valuation Is Historic, but Not Surprising. What Happens Next? – Front Office Sports *
Explore the financial implications of the Lakers' valuation.
NBA, Valuation, Sports Business
Premier League, beIN Sports agree £550m MENA rights extension until 2028 – Sport Mint
Significant deal impacting media rights and broadcasting sectors.
Media Rights, Football, Premier League
Streaming Topples Trad TV for the First Time as Cable Usage Slumps – Sportico
Major trends in sports broadcasting rights and viewing habits.
Business, Streaming, Broadcasting
Mark Walter Just Bought the Lakers At a $10B Valuation. Who Is He? – Front Office Sports *
Understand the implications of a significant sports business acquisition.
NBA, Ownership, Sports Business
Professional Sports
British & Irish Lions join TikTok to hook the next rugby generation – Insider Sport
Utilising TikTok for engaging younger rugby fans today.
Rugby, Fan Engagement, Social Media
NBA's $77B Rights Deal a Major Factor in $10B Lakers Stunner – Front Office Sports
Major broadcasting deals' impact on franchise valuations.
NBA, Media Rights, Broadcasting
Juventus sign €408m Adidas kit deal extension – SportPro
High-value sponsorship deal offering marketing insights.
Sponsorship, Juventus, Adidas
IOC, Abhinav Bindra Foundation, and Reliance Foundation unite to power #Let'sMove+1 on Olympic Day 2025 in India – Sport Mint
Partnership efforts for promoting sports and activities globally.
Olympics, Sponsorship, India
NBA Free Agency 2025: LeBron James, Julius Randle Highlight Thin Power Forward Class – The Athletic
Major free agency prospects in the NBA's power forward class.
NBA, Free Agency, Sports Business
Digital & Social
Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals – Front Office Sports
How game outcomes can impact viewership and revenue.
NBA, Marketing, Viewership
WNBA Roster-Size Conundrum Lingers Amid CBA Negotiations – Sportico
Issues surrounding player management and league operations.
Basketball, WNBA, Leagues
Fanatics Fest Prioritizes Building Brand ‘Evangelists' Over Profit – Sportico
Building brand loyalty via event strategies and fan engagement.
Business, Commerce, Marketing
Media & Entertainment
Spotify Inked A Partnership With United Airlines – Lindsey Gamble
Spotify's aligned strategy marks expanded media reach.
Spotify, Partnership, Media
Pocket Casts has added transcripts to its web player – Podnews
Accessibility enhancement impacting podcast user experiences positively.
Podcasts, Technology, Accessibility
Patreon Is Updating Its Pricing Plans – Lindsey Gamble
Innovative monetisation strategies for content creators.
Patreon, Monetization, Content
Geek out
Beyond Math's ‘digital wind tunnel' puts a physics-based AI simulation to work on F1 cars – Refind
Innovative AI uses in motorsport technology focusing on simulations.
F1, Technology, AI
No, Netflix Isn't The New Cable, It's Something Else – Always Be Watching
Insights into Netflix's evolving business model strategies.
Streaming, Media Rights, Partnerships
Nine closes on Optus Sport – Unmade
Significant implications for EPL rights and sports media.
Sports, Media Rights, Broadcasting
AI
AI Has Stolen Publishers' Revenue – Future Party
Examine AI's impact on media and content monetisation strategies.
AI, Media, Revenue
GenLayer launches a new method to incentivize people to market your brand using AI and blockchain – Future Tools
How AI and blockchain transform sports marketing strategies.
AI, Blockchain, Marketing
Make You Think
Vanwall and Isotta Fraschini Interested In Joining Asian Le Mans Series – Business of Speed
Explore expanding motorsports and new commercial opportunities.
Le Mans, Expansion, Motorsport
Seven Aims For The Kids With New Junior AFL Commentary Team – Unmade
Innovative media approach targeting youth engagement in sports.
AFL, Broadcasting, Youth Engagement
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