Here are the latest articles from Sports Geek Reads
Key Reads
Thailand Approves $1.2 Billion Bid To Bring F1 Race To Bangkok – Motorsport Week *
Thailand's government invests heavily in an F1 race bid.
F1, Bangkok, Business
Inside FIFA's $1 Billion Gamble To Take Over Club Football – Huddle Up *
FIFA's bold strategy in the Club World Cup examined.
FIFA, Investment, Football
Premier League Embraces NFL-Style Flex Scheduling for 2025–26 – Front Office Sports *
Adopted flex scheduling brings NFL-style changes to the EPL.
Premier League, Scheduling, Media Rights
MLB's Rays In Advanced Talks For $1.7B Sale To Florida Home Builder – Sportico
Significant MLB team sale highlights evolving franchise valuations.
MLB, Franchise Sale, Investment
Nottingham Forest get City Ground expansion boost with council recommendation – The Athletic
Stadium expansion approved, boosting Nottingham Forest's infrastructure.
Football, Infrastructure, Development
Professional Sports
Liberty CEO: Caitlin Clark ‘Expedited' WNBA Growth but Won't Sustain It – Sportico
Caitlin Clark's influence on WNBA growth dissected.
WNBA, Sports Growth, Marketing
Lakers to Be Sold to Dodgers Owner Walter at Record $10B Valuation – Sportico *
Lakers' historic $10B sale redefines NBA franchise valuations.
NBA, Valuation, Franchise Sale
Ares Sports Fund Buys Stake In SailGP France Team – Sportico
Private equity interest in niche sports leagues explored.
SailGP, Investment, Private Equity
Digital & Social
Genius Sports Teams Up with iSpot to Power FANHub Metrics – Soccer Scene
Partnership enhances sports marketing measurement tactics.
Sports Marketing, Sponsorship, Technology
WhatsApp to Let Users Build Their Own AI Chatbots – 9to5Mac
New features allow personalised fan interaction and engagement.
AI, Chatbots, Technology
Reddit unveils AI-driven ad tools to help brands tap into user discussions – Reuters *
AI tools enhance ad relevance through Reddit discussions.
AI, Marketing, Sponsorship
Media & Entertainment
Netflix to show TF1 channels and content in landmark carriage deal – SportsPro
Traditional networks merge with streaming in an innovative deal.
OTT, Broadcasting, Media
F1: The Movie Earns Praise For Thrilling Racing, Mixed Reviews On Story – Hollywood Reporter
F1 movie's impact on sponsorship and marketing examined.
F1, Movie, Marketing
Geek Out
2025 LLM GRelo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance – Bandt
Innovative advancements in sports performance metrics discussed.
Sports Measurement, Technology, Data Analytics
Breaking Down the Infinite Workday – Microsoft *
AI could help manage modern endless workdays.
AI, Productivity, Sports Business
AI
Google's Gemini 2.5 Model Family Expansion – Google Blog
Expanding AI tools enhance real-time sports data processing.
AI, Technology, Sports Tech
Meta and Prada's AI Smart Glasses – TechCrunch
AI-driven smart glasses could reshape fan experiences.
AI, Wearables, Augmented Reality
The Infinite Dial Australia 2025 released by Edison Research and CRA – Podnews
Report shows podcasting's growth in Australian media landscape.
Podcasting, Australia, Media Trends
Make You Think
Discusses leveraging buying triggers in sports sponsorship.
Marketing, Buying Triggers, B2B
Listen to Sports Geek Rapid Rundown on your fave podcast platform.