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Key Reads
How F1 Movie Ups the Ante on Brand-Narrative Integration – Business of Speed *
Explore how the F1 movie innovates brand storytelling.
Sports Marketing, Brand Integration, Entertainment
Colleges to Pay Athletes: Breaking Down the House v. NCAA Settlement – Boardroom *
Significant discussion on athlete compensation in college sports.
NCAA, College Sports, Compensation
Cricket Australia & InMoment Join Forces To Redefine Fan Experience – Bandt *
Enhancing fan experiences through innovative collaboration.
Fan Experience, Sports Marketing, Technology
F1, Apple, Media Rights, Entertainment – Variety
Merging sports and entertainment through strategic film production.
Media Rights, F1, Apple
Missouri Approves Chiefs, Royals Stadium Funds Despite Intense Debate – Front Office Sports *
Insight into the political and financial stakes of stadium funding.
NFL, MLB, Stadium Funding
Professional Sports
Netflix Eyes F1 Rights – Business of Speed
Netflix explores new territory in sports media rights.
Media Rights, F1, Streaming
Inside Oakmont Country Club: America's Most Difficult (And Unique) Golf Course – HuddleUp
A financial and historical look at a premier golf course.
Golf, Facilities, Financials
NFL Adds $94M in Genius Stock, Becomes Largest Shareholder – Sportico
NFL's strategic move into sports data and betting.
NFL, Finance, Data Analytics
Eventist Collective Joins SIG – A New Era for Premium Hospitality – Sport Industry
Expanding luxury experiences in sports events.
Hospitality, Premium Events, Fan Engagement
Digital & Social
How LEGO Made F1 Feel Human – Business of Speed
LEGO partners with F1 to humanise the sport.
F1, Branding, Marketing
Social Media's Most Popular U.S. Teams Share One Similarity – Sportico *
Exploring major athletes' impact on team popularity online.
Social Media, Marketing, NBA
Media & Entertainment
Inside Pat McAfee's World: Adam Schefter's Ban, Solo GameDay Dreams, Possibly More Live Events – NY Times
A deep dive into Pat McAfee's evolving media presence.
Media, Broadcasting, Sports Business
Kappa x Modelo Is More Than a Collab—It's a Culture Play That Hits Both Halves – BrandStrat
Exploring cultural dynamics in sport fashion collaborations.
Football, Fashion, Branding
Geek out
AI tech is revolutionising the sports viewing experience.
AI, Technology, Sports Broadcasting
Meta Considers Massive Investment in Scale AI – Bloomberg
Meta's potential $10B investment to enhance AI capabilities.
AI, Investment, Technology
AI
Starling Bank Launches AI Feature for Spending Habits – The Verge
Predicts consumer behaviour through AI in financial services.
AI, Finance, Consumer Insights
Qualcomm Shares Its Vision for Smart Glasses with On-glass Gen AI – VentureBeat
Future of smart glasses in sports and fan engagement.
Smart Glasses, AI, Technology
Make you think
Disney, Universal Sue Midjourney Over Copyright – Futureparty *
Examines implications of AI and copyright in content creation.
AI, Legal, Media
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