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West Coast Eagles

West Coast Eagles 2017-09-17T18:47:14+00:00

Sports Geek worked with West Coast Eagles on social & digital strategies since 2011.West Coast Eagles

Australian Football League

The West Coast Eagles are an Australian rules football club based in Perth, Western Australia, currently playing in the Australian Football League (AFL).

The club was founded in 1986 as an expansion team, and entered the competition the following season, along with the Brisbane Bears, making the finals series for the first time in 1988. West Coast won its first premiership in 1992, after being defeated in the grand final the previous year, winning two more in 1994 and 2006.

Key Digital Successes

  • Launched fan engagement platform “The Swoop”
  • Launched Brand Campaign via YouTube and Facebook campaign – 2013 & 2014
  • Developed digital assets of club for sponsorship team
  • Player training sessions and social media policy set
  • Connecting West Coast Eagles with digital fans who can not attend games due to stadium capacity
  • Development of West Coast Eagles weekly podcast, now syndicated on regional radio across WA

On Sports Geek Podcast

West Coast Eagles' Matthew Gepp was interviewed on Sports Geek Podcast, some of the topics we discussed include:

  • How West Coast Eagles use Eagles Vision to connect with fans across Western Australia
  • Importance of educating athletes on positives and negatives of social media
  • Understanding your fan demographic when posting content
  • Value of social media promotion for your branded content

Listen now to full episode:

What they said

Sean has worked extensively with the West Coast Eagles in helping set-up and maintain our social media presence in the digital sphere. He is the driving force behind the WCE branded Sports DP and was instrumental in creating better engagement with our fans. Sean is very knowledgeable, very personable and very creative

Matthew Gepp – Digital & Social Media Coordinator

Find them here


Facebook: West Coast Eagles

Twitter: @WestCoastEagles

Instagram: @WestCoastEagles

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