Edition 4 of #BODSW, wow 4 straight weeks thanks Jerry Seinfeld – “Don’t break the chain”.
London 2012 announce new mascots – Wenlock & Mandeville – two one-eyed steel creatures, borne out of the steel used for the Olympic Stadium in east London – hardly cuddly.
Are Facebook Like Buttons Wrong or Right For Your Site? – A recap of the how & why Facebook buttons may or may not work with your site, good read from @problogger.
Pat Coyle aka @sports20 has a nice mashup presenting a Twitter following/Facebook fan ladder across all US sports updated every 12 hours, now numbers are not everything in social media but sports is competitive so people love ladders.
Worst On Ground
After awarding a Worst on Ground instead of BOG to Phil Mickelson I’ve decided to create this as a permanent feature as you cannot go past Western Bulldogs footballer Jason Akermanis. Aker caused a major stir with his article “Stay in the closet, Jason Akermanis tells homosexuals” he then followed up on radio & TV interviews. The backlash was evident in social media with Facebook groups & fan pages springing up to deride Aker’s views. On Twitter we saw #akermanis trend and the story was picked up globally by the likes of Deadspin. It was a good lesson in understanding how the social platforms can work against you as much as for you, I’m sure the AFLPA (@AFLPAToday) now have a better understanding of this after they prompted the article from Akermanis.
Best On Ground
Great article from Marketing Week “Where dreams of global goals are made…” looking at strategies that brands will take to best leverage their partnership with the FIFA World Cup. Coke, Visa, Castrol & Tesco all featured.
YouTube Clip of the Week
Here is what happens when you introduce AFL footballers to impro, you end up flapping your arms on national TV.
Check out Impro Melbourne for shows & workshops. Impro Cave season starts soon check it out!
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20