SGP 020: Dan Harbison on learning from other industries and A-League #PowerTheGame

Sports Geek Podcast featuring interviews with sports marketing and technology professionalsIn this Sports Geek Podcast we chat to Dan Harbison who has left the sports industry after several years leading the digital efforts of the Portland Trailblazers to take up a new role as head of New Media at Caesars Entertainment in Las Vegas we chat with Dan on ABC Grandstand.  On Harf Time we look at ticketing campaigns and promotions gone wrong and with A-League kicking off we take you behind the scenes at season launch and the Power The Game activation to rally fans support online.

Play

More specifically, in this podcast you’ll find out about:

  • How you can look at industries outside sports for best practice
  • What Dan learned moving from role at Portland Trailblazers to Caesars Entertainment
  • Importance of developing brand ambassadors outside sports
  • Why Pinterest is a tough fit in sports but works for travel business
  • Why less is more when posting on social media
  • How Caesars are developing of loyalty programs based on digital actions of patrons
  • Learn more about the A-League You Power The Game campaign
  • Why the Power The Game mini site was developed with Carter Digital
  • Learn about mistakes made with ticketing campaigns so you don’t make them
  • What does “papering the house” means?

Dan Harbison speaking at sports conference in 2010Resources from the episode

Check out the A-League Power The Game TVC

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating.

If you have a question for the podcast, please leave it using Speakpipe plugin on the left of this page.

Download Episode

Don’t use iTunes? Subscribe using this feed, also available on Pocket Casts

Check us out on Stitcher Radio: Stitcherbug_120x90
Subscribe on iTunes: Subscribe_iTunes

Search for “Sports Geek Podcast” on other podcast apps, please let us know if you can’t find it.

Podcast transcription

Sean: Welcome to Episode 20 of the Sports Geek podcast. On today’s podcast, we chat with Dan Harbison to learn from outside the world of sports, the A-League kicks off, and we look at ticketing promos gone wrong.

DJ: Welcome to the Sports Geek podcast, the podcast built for sports digital and sports business professionals.

And now, here’s your host, who’s looking forward to long walks on the beach once rehab allows it, Sean Callanan.

Sean: Thanks DJ Joel. This is Episode 20 of the Sports Geek podcast. Thank you very much for joining me on this journey that started back on May 9 that has gone through major surgery getting an Achilles tendon repaired. Thank you very much to all of the people who have been guests on the show so far. Without them, there wouldn’t be a podcast, and without you guys downloading the podcast, I wouldn’t continue doing it.

So just a couple of the stats, obviously 5 months, 20 episodes. Thanks to everyone, including James Royer from the first episode from the Tampa Bay Lightning. 6,500 downloads later, Episode 10 happens to be the most downloaded episode with over 700 downloads, and I think that might have something to do with the guest on that episode, Russell Scibetti, sharing it on thebusinessofsports.com. Thank you very much, Russell. It’s been downloaded in over 58 countries, so I’m going to have to learn how to say thank you in multiple languages.

So let’s get on to the show, enough of the back-slapping by myself. On today’s show, I chat with a good friend of mine, Dan Harbison, who is now at Caesars Entertainment but formerly – and you probably know him from his days at the Portland Trailblazers and the innovations that he brought to the Trailblazers’ digital team over the last seven or so years. It’s probably more. I’d have to check. Apologies if I’ve gone short on that, Dan.

We chat to him about his new role at Caesars and what he’s learned being outside the world of sports and how similar it actually is to the world of sports.

Also, later we chat with Daniel Harford on Harf Time about ticketing promos and some of the ones that have gone wrong and where they’ve gone wrong, and how you can fix it.

And then also take you behind the scenes at the A-League season launch and how the A-League has kicked off its season with the “Power The Game” activation that we built with the guys at Carter Digital.

But first, here is my chat with Dan Harbison from Caesars Entertainment with Francis Leach on ABC Grandstand.

Francis : Grandstand Breakfast is joined by Sean Callanan from Sports Geek HQ to talk sport in the digital realm. Thank you, Sean.

Sean: Hello. Good day, Francis. How are you doing?

Francis: Yeah, we’re all a bit speechless about what’s been happening, that’s for sure, with the socceroos copping a belting in Paris taking their lumps, 6-0 so far.

Sean: It is, yeah. It’s a bit tough to swallow early in the morning, but hopefully they’ll bounce back in the next couple of months.

Francis: What’s been happening?

Sean: So, today I wanted to talk about what different industries offer sports. Before I was Sports Geek, I was a geek working in the IT space as a developer, and I did jump from industry to industry. There were people that sort of stayed in the industry and developed that experience on different verticals I guess, but for me, I always saw IT as ones and zeros. It’s all the same from the back-end point of view. You’re always providing a solution, so whether I was working in government or retail or gaming, I could see how the different industries and the different solutions that we’re offering in those industries could be applied in the different verticals.

So now that I’m working in the world of sports, I’m always looking outside the world of sports and what other people are doing and how that can be applied to sports, and also the vice-versa. So the things that sports are doing from a point of view of engaging fans and trading members and selling tickets can be applied to other segments of the community.

Francis: Give us an example of that. I mean, how would you take the sports social engagement platform? As we’ve talked about before, sport has been driving a lot of that. If you look at Twitter, and Twitter has been a predominantly sports vehicle, how else can other people leverage that or learn from that?

Sean: Well, I think from a sport point of view, you’re always trying to develop the fan and deepen the emotional relationship with the fan, and you can do that with all of these social channels because you can talk to them and find your brand ambassadors and that kind of thing. You’re not going to have the same fervor and passion that you do for a sports team, but you’ve got to start identifying what we would call your digital cheer squad of people who are your brand ambassadors.

There are people who are massive fans of shoe companies, Nike and Adidas and others, and there are people who are massive fans of fast-food companies and soft drink companies. They are as passionate about that as they are some of their sports teams.

So you want to find those kind of people, but you also want to train those kind of fans or those kind of customers to do what you want. So whether it’s instagramming that you’re at a hotel or instagramming that you’re at the restaurant or checking in at a café, those kind of things. So the same things that sports are doing to train their fans to follow their accounts and be brand advocates, that’s what other industries are trying to do as well.

Francis: And we’re going to meet someone now who does that in a different realm after working in sports.

Sean: Yes. A good mate of mine, Dan Harbison. Hopefully he’s on the line. Good day, Dan.

Dan: I am. Hey, guys.

Sean: How are you doing?

Dan: I’m doing great. How are you guys?

Sean: Good. So Dan is formerly from the Portland Trailblazers, and now he is head of New Media at Caesars Entertainment, if I’ve got that right, Dan?

Dan: Yeah, that’s correct. In Las Vegas.

Sean: In Las Vegas. So you’re obviously checking in and bragging about where you are all the time?

Dan: There’s a lot of places to check in at, literally and figuratively.

Sean: So what I wanted to ask is what, you know, a couple of months into your job at Caesars Entertainment, what’s the difference in the role and what have you taken from your experience at the Portland Trailblazers to Caesars?

Dan: Sure. Thank you for having me on. I love Melbourne, love Australia when we’re able to get down there, so I appreciate it. It’s interesting, I’ve been here about 10 1/2 months and there’s a lot more similarities than I actually was expecting. Sports is such a content-driven kind of category. You have content always happening at the matches, at the games, or even off the field or off the court with athletes and fans talking about your sports or your team.

The same thing is going on here where there is content everywhere. When you step out onto the gaming floor or onto the street, and whether it’s a huge performer like Britney Spears that’s coming into town or it is a smaller performer or just people that are having the time of their lives, there’s content everywhere. And that’s our job to really capture that content and understand what the great moment to be able to reflect is. People become more fans or more loyal to our brand.

The difference in my role moving from the Trailblazers to here is I went from being a very broad – I oversaw a broad spectrum digital, so anywhere from development to creative to content creation to live video to search and all the different advertising. And now, I’m focused specifically on social and mobile strategies. So it’s been really good to be able to kind of zero in and really refine and understand what works in the different channels and with different people.

Then on top of that, really think of what would be cool essentially as you’re walking around Las Vegas or one of our properties and you have your mobile device with you, how should your experience be augmented by your mobile device? Because frankly, that’s what everybody has in their hand when they’re on vacation. It’s their phone. They don’t have a laptop tethered to their back or anything like that, unless you are maybe Sean. But most of us have our phones.

Francis: So when you’re doing that, what premise do you set for yourself to, you know, there must be rules – not rules so much, but principles that underpin what you do and don’t post, and what things you’re trying to carry through every particular tweet or post that you put up?

Dan: Absolutely. I think you have to look at each platform, making sure that you’re putting the right content on each platform, because something that you put on Twitter may not be exactly the same way you present it on Facebook, on Instagram, or Vine for that matter.

It’s really easy I think to over-share and putting too much content out there, which is kind of funny to say because we used to be, like, we were, not struggling, but you were really trying to figure out what are you going to post. Now, everybody wants you to post everything all the time, and with the exception of Twitter, Twitter is still, frequency is still pretty important because your tweets can fall off the timeline pretty quickly, so it’s good to be active. You still want to do one tweet a day. But frankly, the other platforms, you really need to make sure your content you’re putting out there is great content.

Francis: So you need to be a good self-editor. You need to edit your own content really carefully so that you’re not over-stretching the friendship?

Dan: Oh, absolutely. I mean, that’s something that you don’t-, whenever you start putting out bad content or even just mediocre content, you’re kind of breaking that trust with the people that are reading it. Frankly, they’re looking to you to be the expert or to be on the inside. If you start having content that’s not interesting, they’ll just stop paying attention to you.

It’s like, we all have friends that kind of talk to you about stuff and it’s really boring, so same thing. You start kind of ignoring that guy’s phone calls.

Sean: So from a social point of view in the content you’re putting out, you don’t have that narrow focus that you would have had at the Trailblazers. You were able to put out Trailblazer content and know that those fans loved the content. But now, you’ve got this broader picture that you’re trying to paint. You know, one day, you’re putting up a post about Britney Spears, another time you’re talking about a magic show, another time you’re talking about just the experience on the Strip. How do you find trying to get that balance of getting that content mix right?

Dan: Yeah, and that’s the challenge. We have nine properties here in Las Vegas, and so making sure that each property has its own voice, has its own channel, and being able to jump between the different ones, it is definitely a challenge. And that’s something that, you know, prior to going out to collect content or cover something, you have to have a plan. You almost have that shot-sheet before you go out on things that you want to capture. And then once you do, really making sure you’re presenting in the right way, because depending on the platform and depending on the brand, things will be shot and used very differently.

From a sports team, we were, you know, we’re on Pinterest, but Pinterest just didn’t drive that much. I know a lot of teams continue to look to that – is that a viable option? Frankly, the demographics don’t pencil out very well for sports and for Pinterest. It’s a female-driven site for people to plan and to kind of reflect their identity. Now, reflecting your identity and sports go hand-in-hand, and that totally makes Pinterest kind of identify, ‘Hey, this is who I am, these are all the different sport teams that I like, or these are the players on these teams that I like.’ Mainly for planning things, Pinterest is considered to be a hard nut to crack for sports as opposed to planning for travel. We see that most people who are planning travel are women, and so we have to make sure that the content that we’re putting on Pinterest actually works well with our strategy to get people to book rooms or to book their trip.

So depending on platform, you have to kind of look at what’s going to work where, as opposed to the stuff we’re putting on Instagram is going to be a little bit more artistic and getting them aware, to get them aware of some of the cool new things we have going on. Things are constantly changing here in Las Vegas, there’s new buildings going up all the time, new musical acts happening, or new deals coming in, so you have to be pretty active and agile.

Sean: Dan, one last thing, and quickly just to wrap up, sports has obviously got a big drive to get data and to start the relationship with a fan and take them off social media into email. How much of that is a focus at Caesars? How much is the things you’re trying to do is to drive those fans or those customers into your database and the sophistication in the back end there?

Dan: It’s extremely important. It’s truly interesting, and that’s one of the reasons why I joined Caesars is because they’ve been known to be one of the industry leaders in business in general, about really CRM and understanding the customer and being able to serve up messaging to that customer in the right way at the right time.

One of the areas that I’ve come on in to help really beef up is the social mobile activation of that big data and channeling information into the CRM. We’ve got a loyalty program here that was actually one of the first loyalty programs in the world that we put out called Total Rewards. It was used by the airlines to kind of use as their blueprint to create airline miles, and they continue to kind of change and augment Total Rewards. And that’s something that is really important to me in figuring out how do we go and reward people in social and mobile activity? And frankly, just having them walking around and enjoying different things on our property and being able to reward them for that to drive more loyalty, having them have more engagement with us. And on top of that, we want to know where people are going and how valuable are they to us, and what do they like, what are their likes and dislikes? And so we’re able to be more effective at marketing to them in the long run.

Francis: Dan, good of you to talk to us, and have another great day there in Vegas.

Dan: All right. Thanks a lot, guys. I appreciate it.

Sean: Thanks, Dan.

Francis: Dan Harbison, who is the head of Digital Media at Caesars these days, which of course you know the brand, the name, from Vegas.

Sean: Exactly. So I look forward to catching up with Dan the next time I’m in Vegas.

Francis: I’m sure he knows how to get you into all of the right places. Where can people find you, Sean Callanan?

Sean: SportsgeekHQ.com, or look up Sports Geek podcast on iTunes.

Francis: Which is up there at the moment. How many interviews have you done now with the Beers, Blokes and Business podcast?

Sean: That’s the other podcast, Beers, Blokes and Business. We’ve done seven, and it’s the top-ranked business podcast in Australia at the moment.

Francis: Number 1 on the charts.

Sean: Exactly. We’re the bullet.

Francis: Good to talk to you, mate.

Announcer: Sign up for Sports Geek news at SportsGeekHQ.com/signupnow.

Sean: Well, it was actually funny, only the three hours I think after I got off the radio with Francis, we were actually on air when the Socceroos were playing France, and I think two or three hours later, the Australian Socceroos coach, Holger Osieck, was sacked. So it was a big day in sports. But then again, if you lose two football matches 6-0, 6-0, it sounds more like a tennis score, and there wasn’t much likelihood of him going on.

Thank you very much to Dan Harbison for joining me on ABC Grandstand. Some of the key takeaways that I took from that, first of all is Dan’s new job title, really focused on social and mobile. Obviously a really key segment for the guys at Caesars to concentrate on and also the fact that he is now quickly tailoring a lot of the content that he’s doing for the mobile customer because that’s where they’re consuming it. And the stats bear that out. A few percent of Facebook’s traffic is on mobile, Twitter is now an exclusively mobile product, so you’ve got to remember when you’re pushing out content from a social perspective, is it consumable on a mobile device? And if you don’t have a mobile optimised website or you don’t have an app that does everything that you want it to do, how can you produce content that does fit for a mobile purpose?

So it might be something as simple as making an image with all the text so it can be read on a mobile. It could be that simple, or providing a PDF that’s easy to download and be able to read on a smartphone. So I think that’s very much important to remember that the mobile device is quickly becoming the primary device for people to consume content.

So, thanks to Dan there. We only touched slightly on the loyalty side of it and the CRM side of it. As we’ve discussed earlier with Chris Freet in Miami and the guys at Auckland Blues using True Blue HQ, that whole digital loyalty play is still something that needs developing, and we’ll be keeping a close eye on it here at Sports Geek.

The other thing that was mentioned there by Francis at the end in giving my other podcast a plug, the Beers, Blokes and Business podcast had their launch at Honey Bar this week. We had 90 people attend, had a really good networking event. We ran a couple of panels, and I think we’ll probably be running them again. The feedback was good, if just from the tweets alone. Not bad for eight blokes to pull together an event and have it trending Australia-wide if only for ten minutes. It did hit the trends on Twitter. So I think it does show the power of one event and how important they are to connect with your audience. We’ve run some fan meet-ups and tweet-ups that have been very successful. So if you’re not running events that connect you with your fans, you’re not taking full advantage of that opportunity.

Next up is my discussion with Harf, and we look at a few ticketing promos gone wrong and what you can do to avoid them.

Announcer: Sean Callanan, our sports digital media guru for SportsGeekHQ.com.

Harf: Well, happy Wednesday. He’s back again. Good day, Sean.

Sean: Good day, Harf. How are you doing?

Harf: I’m doing very well, thank you. What do you got for us today?

Sean: Actually, talking about ticketing promotions. There was an article on the Bleacher Report, I just tweeted out on @SportsGeek on a few different promotions and some of them haven’t quite worked and some weird ones that have happened. Have you ever heard the term ‘paper the stadium’?

Harf: Yeah, sort of. I don’t know what it means.

Sean: So papering the stadium effectively means giving away so many free tickets to get the old bums on seats.

Harf: Oh, is that what that means?

Sean: That’s what it means. So if you’re having trouble filling your stadium, paper your stadium, give away all these free tickets. But really, when you’re giving away a free ticket, people don’t have their skin in the game, they’re not invested, they haven’t put their money in, and they’re not going to, you know, they’re thinking, ‘Oh, I don’t need to turn out.’ So the Tampa Bay Rays once gave away 20,000 tickets to one of their games. Their attendance was so bad.

Harf: They wouldn’t be doing that right now against the Red Sox.

Sean: Well, the thing is, they have been playing well, but their attendance has always been pretty poor. But they’re giving out so many free tickets and the market will just sit and wait because they’re thinking, ‘Oh, I’ll eventually get a free ticket.’ So it can be really detrimental to your overall strength of your ticket sales because people will always hold back for that discounted or free ticket. So it’s a real strange one.

I mean, the minor league teams, especially in the States, both in the minor football leagues and baseball and things like that, they always do a little bit of stunt work, probably a bit of marketing stunts. One of them is the old sign up the washed-up star. I think you’ve got it there, the indoor football league, the Allen Wranglers signed Terrell Owens.

Harf: Why wouldn’t you?

Sean: Why wouldn’t you? And got some coverage, and I don’t think Terrell Owens even actually ended up playing a game.

I think there was another, there was a soccer team that tried to put in an offer to Allen Iverson, the basketballer, to come and play for them. So, it’s a bit of a marketing stunt, get them in, get their name in the news as a bit of promotion, but didn’t quite work.

Another one-, I’ve actually had these guys on the show before – the Lehigh Valley IronPigs, remember them?

Harf: Oh, I love the IronPigs.

Sean: The IronPigs, remember them, because they had the urinal gaming system we’ve spoken about before. They actually had a promotion where a lucky fan would win-, and who wouldn’t want to win – a funeral. A funeral worth $10,000. So that’s really going to drag in their fans through the door. So that was a strange one.

Then another one which comes down to this dynamic pricing. So we’ve sort of discussed dynamic pricing once or twice, and that’s sort of where the market demand hits at a high point, the tickets go up, and that kind of thing. So the Tennessee Vols tried to do that with their student ticketing. Now, when you’ve got a really large stadium – and this is part of the reason why dynamic pricing really hasn’t taken off in Australia, because we’ve got the MCG and we’ve got Etihad stadium, and for the most part, you can walk up and get a seat. So when there’s not a strong demand, you effectively-, it doesn’t quite work. And for the Vols, it also doesn’t work when your team sucks. So unfortunately, they were paying more to play the big colleges, but they’re paying more to see their team get pummeled. So, I mean, it doesn’t quite work. It didn’t really help with the students.

And the last one was, at the moment, the Jaguars are offering-, they put out a promotion effectively saying…

Harf: Jacksonville?

Sean: Jacksonville Jaguars, effectively saying, you know, drink for free.

Harf: Oh, wow.

Sean: Exactly. And you’d think that’s a winner, and if you’d like a beer, I’d love a beer, but it was really only offering you two beers, two Bud Lights. You’re not really going to get drunk. But unfortunately, by putting out that message, they rankled the anti-drinking lobby and the drunk driving lobby and all that, and it’s like, it’s not the message you should be promoting, and that is correct.

So sometimes, yeah, I mean, good on all these teams for trying all these different promotions, but sometimes you’ve just got to watch what you do and sometimes give it a little bit more thought.

Harf: Did they ever work?

Sean: Yeah, some do. I think the main one is that paper the stadium one is if you’re giving away tickets, then you’re making the market expect it. I think where it’s somewhat different is potentially where you get your sponsors to potentially give away tickets to their customers or to their fan base. That’s a different market, and so that’s allowing your sponsors to introduce potentially new fans, and those tickets can be a perk for being a customer or that kind of thing. So it might be, you know, ‘Have a meal at our restaurant, here’s a voucher, and you can get a discounted ticket to our game.’ So that’s driving and attracting new fans. But if you’re just flooding the market with free tickets and people know, oh, I can always get a ticket over there, then what’s the incentive for people to go buy one?

Harf: You can read it at the Bleacher Report. You can get a link to that at SportsGeekHQ.com. He’s the best in the business. Sean, appreciate your time.

Sean: Cheers, Harf.

Announcer: Want to maximise returns for your digital team? Contact Sports Geek about content and commercialisation workshop.

Sean: The last thing I wanted to touch on for this episode, Episode 20, you can get the show notes as you can with all episodes, SportsGeekHQ.com/20. Just put the number in and you’ll get the show notes for that episode.

Now, this week the A-League season kicked off and very happy to be working with the A-League on developing their social and digital presence and really developing their fan base. It really hits the mark with their current campaign where the slogan is ‘You Power the Game’. And they’re really putting the fans at the forefront of their marketing campaign this year because they provide a very special atmosphere at the stadium and definitely the same is online. So we’ve tried to build a few activations, a few strategies around that, and you’ll see those over the next couple of weeks.

I was lucky enough to go to the Melbourne Heart, Melbourne Victory game at Etihad Stadium. It was a Melbourne Victory home game. The sounds of the game that you’re hearing just underneath my voice is the Victory fans in the north terrace firing up.

So I suggest you have a look at the A-League ‘You Power the Game’ TVC, very much features the fans. The links are in the show notes, but what’s also linked to the show notes is a digital activation that we did using the guys and working with the guys at Carter Digital, and James Noble, a good friend of mine who’s actually on the Beers, Blokes and Business podcast. His team at Carter Digital helped put it together. Primarily it’s a Facebook app or a Facebook activated mini-site. It’s actually mobile friendly. Again, so from talking to Dan how important mobile is, if you actually go to YouPowertheGame.com.au you can see the site and log in with Facebook.

But what you can do is it pulls in the Facebook avatar of the fan and gets their fan statements on how they power the game. We’ve been getting some really good, passionate content from the fans. So I expect that to continue. We’re actually going to be re-purposing some of that content in some of the messaging that we’re using with A-League over the start of the season.

So it’s going to be a really interesting summer for Australian sports fans with the three key domestic leagues over some free to air coverage, all at varying levels, but it’s good to see the A-League getting coverage on SBS. You’ve got the Big Bash League that has moved off Fox Sports to Channel 10, so there will be a lot of Big Bash cricket on Channel 10 over summer. And also, the MBL will still have some coverage on Channel 10. So the fact that all of these sports still looking to find a foothold and grow their fan base, the access to free to air will be very important and I expect the digital numbers to follow with those sports.

So that’s it for the end of Episode 20, and since it is a milestone episode, I thought I’d add a new segment, and that is “who will I dedicate this episode to?” And so I’m going to go on the number and look at a jersey number and see who I should dedicate this to. And the number 20, I looked through the annals, I’m an NBA fan, I didn’t go with Doug Collins in the 76ers, or even Allan Houston as a Pistons fan. I actually went to the NFL and to the Detroit Lions, their famous number 20 there, Barry Sanders. So this episode is dedicated to Barry Sanders.

Thank you very much for listening, and thank you very much for those iTunes reviews. My name is Sean Callanan, I’m from Sports Geek. Talk to you soon.

Announcer: Check out which teams work with Sports Geek at sportsgeekhq.com/clients. Please leave a review on iTunes. Go to sportsgeekhq.com/itunes. Find all Sports Geek podcasts at sportsgeekhq.com/sgp. Thanks for listening to the Sports Geek Podcast.

Sports Digital News you may have missed

[listly id="504" layout="full"]

Case Study: Golden State Warriors – Playoff Ticket Scavenger Hunt

GSW Scavenger Hunt

This year was Golden State’s first time in the playoffs since their incredible run in 2006-07.  The years between appearances resulted in placing of 3rd and 4th in their division and missing the playoffs.  Sean was lucky enough to be in town just as they clinched for the 2013 playoffs.  Their absence over the past couple of years has elevated fan excitement and the Golden State Warriors have used this to their advantage and have taken to Social Media to interact and engage with their fans through an exciting competition.

The Playoff Ticket Scavenger Hunt is a contest which the Warriors ran giving away a range of prizes in the ten days leading up to their first home playoff game.  The contest revolves around all social media and digital platforms for the Warriors including: Facebook, Twitter, Instagram, Pinterest, Mobile App, Insider email, Insider mobile and Youtube.  Each day there would be clues and challenges published on one of these platforms, which required you to respond to win.

Having a contest which incorporates all digital platforms has given the Warriors an opportunity to develop and improve their reach with their fans. If fans wanted to increase their chances of winning, the best opportunity is to sign up or follow all of the Warriors 8 digital platforms so they don’t miss out on the clues or challenges posted. This in turn possesses as an incredible opportunity for the Warriors to develop their fan base in a digital sense, but more importantly allows the organisation to interact and engage with followers in the future.

Let’s now look at how the Golden State Warriors used their Social Media platforms for the Playoff Scavenger Hunt.

Day 1: Engaging Facebook Fan Base

The Warriors started the scavenger hunt contest with Facebook, which has the most amount of followers at 458,384. Starting with their most popular platform is a great way in informing their largest base of followers of the competitions commencement. It also allows for Facebook users to become aware of other social media platforms the Warriors use regularly throughout the season.

The day 1 challenge started off with an easy assignment for followers which required them to ‘LIKE & SHARE’ the below post. Winners were chosen at random and announced the following day. The post received 6,983 likes and 6,815 shares.

WarriorsFBHuntImage

Day 2: Driving a Twitter frenzy

Following Facebook the @Warriors took to Twitter, their second largest following at 219,348, for the hardest challenge in the competition. The Warriors did warn that this challenge was ‘Extra Challenging’ in their first tweet. The challenge required followers to find a clue within their ‘Gameday Photo Galleries’ from the season.

Golden St. Warriors  warriors  on Twitter

Followers on Facebook who don’t have twitter received a clue via a photo post of Stephen Curry wearing a ‘@warriors – #letsgowarriors’ t-shirt. The picture also featured the twitter logo over the top of the Warriors logo. For followers on Facebook who don’t know what twitter was, hand no idea what the clue was, as comments of “blue jays carrying them over the bridge” and “a mocking jay?” featured throughout the comments section. Other fans where nice enough to direct those lost to twitter to follow the challenges instructions.

This is where the challenge gets tricky. There are 24 galleries per page and 17 pages of gallery photos since the start of the season with numerous amounts photos in each gallery, I guess the Warriors really wanted fans to work for their tickets. I have to be honest I didn’t manage to find the clue through the galleries as I gave up after close to an hour of searching, as did many others who didn’t have time to search.

Day 3: Driving Fans to Mobile App

Mobile App Clue

Day 4: Everyone loves Bobbleheads

The day 4 challenge was for Oakland residents to head down to a specific Lucky Supermarket and find a Klay Thompson bobble head. Once found you were required to take a photo with the bobble head and post it on Twitter or Instagram with the #FoundKlay hash tag.

This is a simple challenge which incorporated Lucky Supermarkets, who are the official grocery store sponsor of the Warriors and the Oakland Raiders. A great way of using sponsors in the social media competition to increase brand awareness for the grocery store.

Day 5: Show some love on Instagram

Instagram was the sole target of the day 5 challenge via their account @officialwarriors. The challenged prompted fans to be as creative as they can while impersonating player Kent Bazemore’s famous three point celebration named ‘Bazemoring’. The photo had to be tagged with #bazemoring hash tag for winners to be picked. Entries featured poses on top of cars, outside Oracle stadium and where ever the opportunity presented itself for fans.

#bazemoring Favourites

Kent Bazemore is known as the NBA’s number 1 towel-waver and bench hype machine, who continually displays his game long energy celebrating player’s shots. This signature move of celebrating 3’s was used by the Warriors as a Facebook check in competition for fans at a home playoff game to receive a 3 point foam finger, drawing on the ‘Bazemoring’ and ‘Splash Brothers’ hype. This is another impressive opportunity which the Warriors have used to their advantage to engage and interact with their fans. The Winner of the challenge was announced on Twitter and can been seen below

Day 6: Mobile promotion using SMS

Day 7: #DubNation pins down Pinterest

The Warriors Pinterest page has the least amount of followers out of all social media avenues used for the Warriors. As a result the scavenger hunt competition stands as a great way of promoting and increasing followers. The challenge was for users to create a ‘board’ labelled ‘#DubNation’ and required you to post 20 things that creatively display your Golden State Warriors pride.

As Pinterest is continually growing and relatively new to sports teams, the ways in which teams interact and engage with fans and supporters is different. Pinterest has a large female following and the inclusion of this platform in the scavenger competition is an excellent way for the Warriors to reach their female fans and supporters.  Check out our Sports on Pinterest board.

Pinterest Pin board #DubNation

Day 8: Share and Like the team you love on Facebook

We are back on Facebook with the 8th challenge looking at fans relieving their favourite moments from the season. To officially enter the challenge followers needed to again LIKE & SHARE the post and provide a comment on their favourite moment.

An easy challenge to complete which provides an opportunity for fans to talk about the amazing season the Warriors are having so far and continues the hype and excitement leading into game two of their round 1 matchup against the Denver Nuggets.

I thought i should also provide my favourite moment of the season. I feel sorry for the rookies . . . . .

Day 9: Crowdsourcing fan video on YouTube

The final day of the Scavenger Hunt continued on from the favourite moments challenge from day 8 and fans needed to get the camera out for YouTube. An extra two tickets were up for grabs and fans needed to film a 30sec clip of a re-enactment of their favourite play, people #Bazemoring, the Landry flex, putting up some 3-point goggles or wearing some Warriors merchandise.

Final Challenge

This challenge was promoting their YouTube channel and needed fans to submit their videos via the Warrior’s website. Riding their playoff excitement fans really produced some impressive videos in the short time they had. Below are two of my personal favourites

Day 10: Integrating Adidas with Twitter and Instagram

The Warriors weren’t done yet and threw in a BONUS day, giving away a Harrison Barnes jersey. The final challenge used Instagram and Twitter once again getting fans to take a photo of themselves with a mannequin wearing the jersey at the Adidas store in San Francisco. Once again we see an opportunity for a sponsor to be involved in the competition.

Bonus Challenge

Final notes

In summary most of the challenges were fairly easy to follow and complete, the only challenge which maybe and should have been altered was the day 2 challenge. This could of been improved with the inclusion of a clue indicating which date the gallery clue might be from. This could have saved a lot of time for followers and been more engaging and positive, as many people commented that they had given up as it was too hard.

The challenges throughout the scavenger hunt were fair as most challenges were not a race. This made each challenge available to all fans and supporters as everyone who entered had an equal chance of winning. The majority of the challenges were different as some involved appearing at stores and then using Instagram to the basic sharing and liking posts on facebook.

Using their most popular social media platforms as the primarily avenues to inform followers of clues and challenges was a great way of promoting other developing platforms such as Pinterest and their Mobile app. Drawing on key moments through the year such as the #Bazemoring poses, continually keep fans excited leading into the playoffs.

The only question which remains is, how active will these users be if they have only signed up to win playoff tickets, will they be influencers in the future?

What did you think?  Let me know in the comments.

"First of all, great post Curtis I like how you followed the promotion from the fan's point of view.  Great job by Kevin Cote as his team at the Warriors for executing a campaign like this to engage in midst of a exciting (and very busy) playoff run."
Sean Callanan, @SportsGeek

#SportsGeekTrip Recap – San Francisco, Portland, San Diego, Los Angeles

Sports Geek Trip V4 - San Francisco, Portland, San Diego, LAOn Tuesday, I was able to recap on of my most successful #SportsGeekTrips, this marks the fourth trip to the US to connect with and catch up with sports teams and tech companies to learn more about what sports digital strategies are leading the way.

Here is a recording of the GoToMeeting I held with Sports Geek clients from Australia and New Zealand who tuned in to hear how it went after following the #SportsGeekTrip hashtag on my travels.

Would love to hear your thoughts on the recap in the comments and please fire any follow up questions in the comments below.

Want to watch a specific segment?
(Twitter 2:30, Tint 7:30, Pinterest 11:40, Golden State Warriors 16:15, List.ly 22:00, Oakland A’s 26:10, Chirpify 30:00, Ticketnet 34:00, Portland Trailblazers 37:30, Social Media Marketing World 13 – #SMMW13 42:00,Jay Baer 45:15, Pat Flynn 49:00, Brian Carter 50:30,LA Galaxy 53:00)

Want to skip through the presentation first?
Slides are also available on the Sports Geek SlideShare channel.

Sports Geek Trip – The tech side

Sports Geek Trip – The Sports side

  • Golden State Warriors
  • Oakland Athletics
  • Portland Trailblazers
  • Los Angeles Galaxy

Some Sports Geek Trip snaps

Would you be interested in joining me on next #SportsGeekTrip?

Stay tuned to find our when and where, make sure you’re subscribed to Sports Geek News.

Sports on Pinterest – Who’s on and who’s not

We’ve already told you quite a bit about all you ned to know with Pinterest. I’ve penned pieces that look at how teams are using Pinterest as well as the twenty best boards from across the sporting world.

Here is a list of teams that operate Pinterest pages from across the big four American leagues, the English Premier League, AFL and NRL.

Keep an eye on our Sports in Pinterest board for content from sports teams.

Want to understand Pinterest?  Check our SocialMediaisaSport.com video series on Pinterest

NFL on Pinterest

Buffalo Bills – http://pinterest.com/buffalobills/

Miami Dolphins – http://pinterest.com/MiamiDolphins/

New England Patriots – http://pinterest.com/Patriots/

Baltimore Ravens – http://pinterest.com/baltimoreravens/ (Note: There are no boards yet active on the Ravens’ Pinterest page)

Pittsburgh Steelers – http://pinterest.com/steelers/

Cleveland Browns – http://pinterest.com/officialbrowns/

Cincinnati Bengals – http://pinterest.com/officialbengals/

Jacksonville Jaguars – http://pinterest.com/JagsOfficial/

Houston Texans – http://pinterest.com/houstontexans/

San Diego Chargers – http://pinterest.com/sdchargers/

Kansas City Chiefs – http://pinterest.com/chiefsnfl/ (Note: There are no active boards on the Chiefs page yet)

New York Giants – http://pinterest.com/nygbigblue/

Washington Redskins – http://pinterest.com/redskinsdotcom/

Dallas Cowboys – http://pinterest.com/OfficialCowboys/

Minnesota Vikings – http://pinterest.com/vikingsfootball/

Chicago Bears – Official Team Store – http://pinterest.com/bearsproshop/

Carolina Panthers – http://pinterest.com/panthersnfl/

New Orleans Saints – http://pinterest.com/saintspins/

Atlanta Falcons – http://pinterest.com/atlantafalcons/

Seattle Seahawks – http://pinterest.com/seattleseahawks/

 

Arizona Cardinals – http://pinterest.com/azcardinals/

St. Louis Rams – http://pinterest.com/stlouisrams/

 

MLB on Pinterest

MLB – http://pinterest.com/MLBAM/

New York Yankees – http://pinterest.com/yankeesbaseball/

Tampa Bay Rays – http://pinterest.com/raysbaseball/

Baltimore Orioles – http://pinterest.com/oriolesbaseball/

Boston Red Sox – http://pinterest.com/bostonredsox/

Toronto Blue Jays – http://pinterest.com/torontobluejays/

Chicago White Sox – http://pinterest.com/chicagowhitesox/

Detroit Tigers – http://pinterest.com/tigersbaseball/

Cleveland Indians – http://pinterest.com/indiansbaseball/

Kansas City Royals – http://pinterest.com/royalsbaseball/

Minnesota Twins – http://pinterest.com/minnesotatwins/

Texas Rangers – http://pinterest.com/rangersbaseball/

Oakland Athletics – http://pinterest.com/athletics/

Los Angeles Angels – http://pinterest.com/angelsbaseball/

Seattle Mariners – http://pinterest.com/marinersmlb/

Washington Nationals – http://pinterest.com/nationals/

Atlanta Braves – http://pinterest.com/atlantabraves/

New York Mets – http://pinterest.com/metsbaseball/

Philadelphia Phillies – http://pinterest.com/philaphillies/

Miami Marlins – http://pinterest.com/miamimarlins/

Cincinnati Reds – http://pinterest.com/redsbaseball/

Pittsburgh Pirates – http://pinterest.com/piratesbaseball/

St. Louis Cardinals – http://pinterest.com/cardinalsmlb/

Milwaukee Brewers – http://pinterest.com/brewersbaseball/

Chicago Cubs – http://pinterest.com/cubsbaseball/

Houston Astros – http://pinterest.com/houstonastros/

Los Angeles Dodgers – http://pinterest.com/dodgersbaseball/

San Francisco Giants – http://pinterest.com/TheSFGiants/

Arizona Diamondbacks – http://pinterest.com/dbacks/

San Diego Padres – http://pinterest.com/sandiegopadres/

Colorado Rockies – http://pinterest.com/coloradorockies/

NBA on Pinterest

NBA – http://pinterest.com/nba/

Miami Heat – http://pinterest.com/themiamiheat/

Cleveland Cavaliers – http://pinterest.com/cavs/

Orlando Magic – http://pinterest.com/OrlandoMagic/

Indiana Pacers – http://pinterest.com/Pacers/

Boston Celtics – http://pinterest.com/bostonceltics17/

Atlanta Hawks – http://pinterest.com/atlantahawks/

Brooklyn Nets – http://pinterest.com/BrooklynNets/

Milwaukee Bucks – http://pinterest.com/milwaukeebucks/

Detroit Pistons – http://pinterest.com/detroitpistons/

Charlotte Bobcats – http://pinterest.com/nbabobcats/

Washington Wizards – http://pinterest.com/washwizards/

Toronto Raptors – http://pinterest.com/TorontoRaptors/

Oklahoma City Thunder – http://pinterest.com/thunderfans/

San Antonio Spurs – http://pinterest.com/sanantoniospurs/

Los Angeles Clippers – http://pinterest.com/laclippers/

Denver Nuggets – http://pinterest.com/denvernuggets/

Dallas Mavericks – http://pinterest.com/dallasmavs/

Portland Trail Blazers – http://pinterest.com/pdxtrailblazers/

Minnesota Timberwolves – http://pinterest.com/mntimberwolves/

Golden State Warriors – http://pinterest.com/gswarriors/

Sacramento Kings – http://pinterest.com/sacramentokings/

New Orleans Hornets – http://pinterest.com/nbahornets/

NHL on Pinterest

Anaheim Ducks – http://pinterest.com/anaheimducks/

Buffalo Sabres – http://pinterest.com/sabresnhl/

Calgary Flames – http://pinterest.com/nhlflames/

Carolina Hurricanes – http://pinterest.com/nhlcanes/

Chicago Blackhawks – http://pinterest.com/nhlblackhawks/

Colorado Avalanche – http://pinterest.com/coavalanche/

Detroit Red Wings – http://pinterest.com/drwsocialmedia/

Edmonton Oilers – http://pinterest.com/nhloilers/

Los Angeles Kings – http://pinterest.com/lakings/

Minnesota Wild – http://pinterest.com/nhlwild/

Philadelphia Flyers – http://pinterest.com/nhlflyers/ (Note: No active boards are operated yet)

Pittsburgh Penguins – http://pinterest.com/pghpenguins/

San Jose Sharks – http://pinterest.com/sanjosesharks/

St. Louis Blues – http://pinterest.com/stlouisblues/

Tampa Bay Lightning – http://pinterest.com/tblightning/

Vancouver Canucks – http://pinterest.com/vancanucks/

Washington Capitals – http://pinterest.com/washingtoncaps/

Winnipeg Jets – http://pinterest.com/nhljets/

EPL on Pinterest

Manchester City – http://pinterest.com/mcfcofficial/

Arsenal – http://pinterest.com/TheArsenal/

Tottenham – http://pinterest.com/spursofficial/

Newcastle United – http://pinterest.com/nufcofficial/

Liverpool – http://pinterest.com/officiallfc/

Fulham – http://pinterest.com/fulhamfc/

AFL on Pinterest

AFL – http://pinterest.com/aflofficial/

Sydney Swans – http://pinterest.com/sydneyswans/#

Adelaide – http://pinterest.com/adelaidecrows/

West Coast Eagles -http://pinterest.com/westcoasteagles/

Brisbane – http://pinterest.com/brisbanelions/

Carlton – http://pinterest.com/carltonbluesfc/

Hawthorn – http://pinterest.com/hawthornfc

Richmond – http://pinterest.com/richmondfc/

Essendon – http://pinterest.com/essendonfc (Note: No active boards yet)

NRL on Pinterest

Melbourne Storm – http://pinterest.com/MelbourneStorm/

South Sydney Rabbitohs – http://pinterest.com/ssfcrabbitohs/

North Queensland Cowboys – http://pinterest.com/nqcowboys

Have we missed anyone? Please let us know in the comments or send a tweet to @SportsGeek. Don’t forget to follow me and Sean on Pinterest and keep up to date with all the best Pinterest activity on the Sports Geek boards.

To follow Dion, click this button Follow Me on Pinterest
To follow Sean, click this button Follow Me on Pinterest

 

 

Sports Geek in Brisbane on Sept 18

Play

If you haven’t heard by now Sean will be in Brisbane next week for a one-day workshop.  Get your tickets now.

In case you missed Sean on Sports Today 4BC last Thursday he discussed the hot topic of Twitter Trolls.


 Download MP3

What we’ll cover

Session 1 – Social Media Success from the world of Sport

What will cover:

Facebook

  • What posts work best
  • What the new changes mean
  • How to grow your fan base though your fans
  • What to avoid on Facebook because it just doesn’t work
  • How to sell merchandise on Facebook

Twitter

  • Connecting with your fans, one tweet at a time
  • How to create tweets that get retweeted
  • How to run a Twitter competition
  • Engagement on Twitter

Instagram

  • - How to develop a fan community via photos
  • - What photos do fans want & when do they want them?

Google+

  • What is Google+?
  • What is a Hangout?
  • How can I use Google+?

YouTube

  • Understanding power of video
  • Viewers Vs Subscribers
  • Resourcing Video

Pinterest

  • How to setup Pinterest brand page
  • How to sell merchandise via Pinterest
  • Pinterest board strategy & pinning tactics

Session 2 – Digital Case Studies in Sports

In this session we’ll look at how sports teams in Australia & the world are using digital & social to connect fans & drive towards their goals for traffic, engagement & sales of tickets & merchandise.
Some of the teams will we look at include:
  • Boston Celtics
  • Manchester City
  • Portland Trailblazers
  • West Coast Eagles
  • Melbourne Storm
  • San Francisco Giants
  • Sydney Thunder
  • and more
We’ll also look at resourcing a digital & social team as it applies in sports & how it can be applied to your business or sports team or organisation.

Session 3 – Sponsorship Activation in Digital 

In the last session we will look at specifically how sponsors can activate digital campaigns using social media.

We will cover:

  • Understanding your goals OR Don’t lose your shit just because social media is new!
  • Understanding ROI of social media
  • Defining goals you can achieve
  • Attracting fans that fit your goals
  • What a Sports Social Media Fan looks like
  • How to run a Sponsor Promotion on Facebook
  • How to run a Social Media Competition
  • Understanding advertising options – Facebook & Twitter
  • Social Media Activation Case Studies
  • Data, Data, Data – in the end it’s all about Data

It will be action packed & fast paced, our goal is to ensure your brain hurts by the end of the day.

Thanks to Jason & Daniel and the team at Major League Marketing for organising & promoting the event in Brisbane.

Looking forward to seeing you there (great list of people attending so far).  Get your tickets now – use the code sportsgeekbrisbane for 10% discount.

Podcast transcription

4BC: The role or the nature of sports marketing has changed so much over such a relatively short
period of time whether it be an individual athlete or a sporting team or a whole organisation their
need to be found in different areas like Facebook and Twitter, the whole world of social media, well
how do you get noticed in the world of social media and the role that sport is playing in social media.
An expert in the file is Sean Callanan, who understand the digital landscape like no other and I’m
pleased to say that Sean is joining us on the line right now. Good day Sean.

SEAN: Good day guys how you doing?

4BC: Yeah doing very well thanks. Just explain to us if you can what – what it is that you do?

SEAN: Um so what we do is work with sports teams and leagues to better understand the – as you
said the digital landscape and understand what fans are doing on line, whether it be Facebook or
Twitter and help them to harness their passion for the team online, and then effectively do what
they all want, get more bums on seats and get them to the game.

4BC: Now you’ve worked here in Australia with some NRL, AFL, Cricket Australia as well, also
the NBA in the States and I know you travel to the US on a regular basis, talking to teams and
organisations over there, are teams relatively quick on the uptake when it comes to all of this?

SEAN: Well yeah it’s still developing and so you know what’s happening here in Australia with
you know the AFL, NRL, cricket, is pretty much on par with the guys in the US because everyone’s
learning how to best use the platforms and how best to connect with the fans, so everyone’s
learning as they go and some are doing it better than others, but it’s all just about – it’s all about fan
engagement and getting the fans involved and really developing their passion for your team.

4BC: See Mike Coleman, who’s in the studio with me now, Australia’s leading sports journalist, he
was against the whole Twitter thing and the way that it was being used, not so much the Twitter
aspect but the way it was being used by a lot of people. But now you’re on there and embracing it,
so how do we get Mike up to a seven ticket summer fan.

MIKE: All right look I’ve got no problems getting followers don’t worry about that.

4BC: Oh okay.

MIKE: It really – it’s not as expensive as people think. But Sean I think one of the things, and I don’t
know if you work in this area, but I think a lot of sports are a little bit wary of things like Twitter and
Facebook, because their athletes do it, and they haven’t been educated about what they say and
we’ve had so many examples of athletes getting themselves into trouble by saying perhaps things
they shouldn’t.

SEAN: Oh definitely and we had you know so many examples of that with the Olympics where they
really weren’t prepared, one for the onslaught of fans and the attention that they would get – that
they would get at the Olympics. You know the footballers are used to getting the attention from
the fans whether it be good and bad, week in and week out, but you know I really did feel for the
Olympic athletes, that they were really prepared for the social media onslaught at London. Like
we did some training with some of – some of the guys at the water polo and one of our key things

was you want to make sure that the fans know you’re having a great time and that they know when
you’re match is on, but when the match – when you’re getting prepared for the match you know
and we say the same thing to the guys in cricket, and AFL and NRL, is you’ve got to turn your phone
on and go about your business and get ready for the game. So a few – a few of the Olympic athletes
unfortunately got distracted by social media, and it becomes an easy target sometimes to blame
social media for the – for the performance, but really it’s just a matter of setting aside some time
and then – then focussing on the result at hand.

4BC: And then the other thing that we’ve seen recently is – is this issue of trolls. And if you make
yourself available through social media, and I mean I would have thought that sports people would
be the worst examples of that, they make themselves available anyone can get to them, and people
are so passionate about their sport that they leave themselves open to abuse don’t they?

SEAN: Oh yeah definitely and you know we’ve had athletes before you know get you know get
pillared by fans, whether it just be for missing a goal or for something, you know or for something
worse and the thing is that you know social media does give these keyboard heroes a voice, but it
doesn’t mean that they need to be responded too. So our advice to athletes when they’re getting
that kind of vitriol put to them, is just to ignore and to block, because you know they don’t listen to
the crazy guy yelling out in the stands, they don’t take to that heart, and to a certain degree that’s
exactly the same on social media. So they really don’t want to pay attention to the trolls, they don’t
want to give them oxygen because that’s what they live on, they want that attention. So it’s really
a matter of taking the power off them and ignoring them and a guy like Andrew Bogut, NBA star,
you know he’s got 100,000 odd Twitter followers, you know his policy is you know if you’re a peanut
I’m just going to block you and ignore you, and he doesn’t really worry about it. And that’s a pretty
good strategy.

4BC: Yeah and there was one of the more famous cases came in the English Premier League, Darren
Gibson, a player for Manchester United at the time, went on Twitter, opened up a Twitter account,
pretty sure it was Wayne Rooney who went on to say follow – follow this guy, a lot of people did and
started abusing him, and it was really nasty, straight away, and so he – he got out of it pretty quickly,
he just shut down his account I think almost within a couple of days of it opening.

SEAN: Yeah and – and that is one of the down sides of it, and it is a matter of managing that, yeah
all of those kind of players will get some of that, but the other thing is if they – if they provide a little
bit more for the fans they will have far more positive feedback from fans than negative. You know
what we’ve seen with a lot of our players that are you know working on Twitter and things like that
is that overall the majority of fans want to support them, and you know the trolls is a minority that
you can easily ignore.

4BC: Yeah that’s for sure. All right so Sean well people can come and see you on Tuesday the 18 th of
September, you’re going to be appearing at the Pavilion at Queensland Cricket, there at Alan Border
Field. Now if you do want to head along you can contact Dan Bedford at Major League Marketing,
daniel@majorleague.com.au – daniel@majorleague.com.au and they can follow your website as
well which is sportsgeek.com.au is that right?

SEAN: That is and yeah they can either you know I’d love to hear from people in Brisbane. They can
either send me a tweet @seancallanan or @sportsgeek and I’d love to hear whose coming along and
looking forward to catching up with people.

4BC: All right good stuff. Appreciate your time on the program tonight Sean, thank you.

SEAN: Cheers guys.

20 @Pinterest Boards from across the sporting world

The (still somewhat) new kids on the block in the world of social media is Pinterest. We’ve previously talked about Pinterest and how teams are getting value from it, so thought it must be time for an update.

Here’s a quick-hitting list of 20 Pinterest boards (in no particular order) that are creating value from the digital pin board site.

Dolphins Beat Writers on Twitter

The Miami Dolphins were once lauded for being innovators on the football field and are showing themselves to be pretty clever on social media, too. In the NFL, writers who cover just the one geographic location and team are commonplace. To give their supporters nudge in the direction of their beat writers, the Fins’

Beantown Instagram Pages

The Boston Celtics have been repeat inclusions when doing ‘best of’ rankings of teams using social media, and they strike again. One of their best Pinterest ideas is their Celtics Instagram board, where all their official shots are collated for fans to view. The NFL’s New England Patriots are also featuring an Instagram board on Pinterest, so they’re included in this, too.

Panthers Pride Rides

The Panthers Pride Rides board on the Carolina Panthers Pinterest account only has 10 pins so far, but it’s a cool way to get fans involved, and some of the vehicles are fantastic.

Saints Headlines

Officially described as, “Headlines from some of the Saints wins over the past two years.”, the Saints Headlines board, created by the New Orleans Saints, is snap shots of the thought-to-be extinct newspaper headlines from Saints wins. Clever way to integrate old and new media channels.

Love My Sydney Swans

The AFL’s Sydney Swans have the ‘Love My Sydney Swans’ board where fans can pin their best Swans snaps. Great initiative to drive fan engagement and user-generated content.

Lions History

The Brisbane Lions have a proud history full of the premiership three-peat ups, and the Fitzroy last years downs. They also have a Pinterest board that celebrates their history. Some great old footy cards on this board!

Indiana Pacers – Dunks

There’s no play in basketball more exciting than the dunk. The Indiana Pacers know this, and created a Pinterest board to feature their team’s best jams. Enjoy.

The Brooklyn Nets I – The Experience

The Brooklyn Nets Experience is a cool fan engagement strategy that newly-relocated franchise has put in place to pump up the excitement about their move to Brooklyn. To help leverage it across social media platforms, the Nets are using a Pinterest board titled ‘The Experience’ for fans to check out snap shots from it’s journey.

The Brooklyn Nets II – Hello Brooklyn

The Nets’ marketing campaign to promote it’s move to Brooklyn features a series of ads, entitled ‘Hello Brooklyn’, that introduces the core four players on their roster. It’s a really fun strategy and the team are keeping track of their campaign by collating all their ads onto a Pinterest board titled, you guessed it, ‘Hello Brooklyn‘. Definitely worth a look.

The Brooklyn Nets III – Barclays Center

You’re probably sick of hearing about the Nets, but as a keen purveyor of great marketing campaigns, the Nets’ summer campaign has been the frontrunner in terms of implementation and creativity. This board features shots of their newly-built stadium, the Barclays Center, during development. Pretty slick stuff.

Spurs News

The always-successful San Antonio Spurs have a Pinterest board that features all the news from their team site. Great way to connect social media users to their official team website.

Got ‘Em!

The tagline for this board from the Los Angeles Clippers says it all, “The Clippers have a friendly little tradition we like to call “Got ‘Em.” Simply put: don’t get caught snoozin’, you will be exposed on social media”. Enjoy.

Portland Trail Blazers Summer League

Portland’s Summer League board is a good practice for some Australian leagues (notably the AFL and NRL) to take note of and perhaps develop a strategy similar to keep content creation flowing during the offseason.

Anaheim Ducks I – I Met A Duck

Anaheim’s “I Met A Duck” board allows fans to pin pictures of themselves meeting their favourite hockey playing ducks such as Teemu Selanne, Corey Perry and Ryan Getzlaf. Great board for user-generated content.

Anaheim Ducks II – Recent Top Tweets/Facebook Posts

Another tick in the UCG column from Anaheim, creating a board where they post the best Twitter and Facebook posts from their fans.

LA Kings I – Los Angeles KING-dom

The iconic nature of the city of Los Angeles isn’t lost on the recently-crowned LA Kings. This board is full of shots of he city of LA and the areas that have embraced the Kings as part of LA’s sporting fraternity.

LA Kings II – Carry Me Home Tonight

We all remember the cheeky tweeting the Kings did during their run to this year’s Stanley Cup. This pin board shows the journey Lord Stanley’s Cup has taken since the Kings brushed aside the New Jersey Devils to hoist it high as champions.

Major League Baseball

Everything about this board is great. The MLB is one of the world’s leaders in fan engagement via social media, and their league-operated Pinterest page far outreaches it’s competitors. I highly recommend checking it out.

Newcastle United 2011-2012

Newcastle surprised many fans last season to finish fifth in the English Premier League, above league heavyweights Chelsea and Liverpool. Fans can relive the magical season by visiting Newcastle’s 2011-12 season pin board, featuring shots that link back to each game from their great season.

What’s on the back of your shirt?

Last but not least, we have another fine example of a great pin board from Manchester City. The ‘What’s on the back of your shirt?’ board gets fans to send in pictures of them and their custom City jerseys. Fantastic fan engagement and UGC.

Stay in touch with Sports Digital stories on Pinterest

Be sure to keep up to date with sports digital news and activations with Sean’s board on Sports Digital and listen to the Sports Geek Podcast on iTunes and Stitcher.

Olympic Sports Digital Update Day 16 @RicFinlay @loudywiggins @LennoxLewis the Twitter Olympics?

Sports Digital Olympic news you may have missed

Day 16 – Competition

Shazam! NBC may have just given us a glimpse into our transmedia future
Adidas Social Media Barricade shoe concept moves tweets to the track

What platforms have people watched these Olympics on ?

London 2012 Dubbed The First ‘Twitterlympics’

Social Media don’t Like Carl Lewis

Olympics, PGA coverage muddled by Twitter updates

Team USA takes to Instagram to document its gold-medal afterparty

Twitter and the 2012 “Socialympics” Top Tweets

Olympics: Tweet all about it – London Games highlight growing influence of social media

How Twitter gave a behind the scenes look in to London 2012

Social media proves a force in consuming Olympics

London Olympics top 150 million tweets with Usain Bolt the most talked about athlete

London morphed into the Twitter Games, 140 characters at a time

5 Social Media Lessons Learned from NBC through the 2012 Olympics

Twitter Medals – Day 16

Bronze Medal -Ric Finlay

Ric normally a cricket stats guy has been doing some great stats on the Olympics ps he’s was also my high school maths teacher so he’s really Mr Finaly to me.

Silver Medal -Loudy Wiggins

Lovely words from Loudy

Gold Medal – Lennox Lewis

What an amazing games it’s been!

#digifail Medal – David Allen Green

Well apparently those who attended the closing aren’t in good company

Instagram Of The Day

So many from the closing ceremony it’s been difficult to pick one – check out our Olympics Pinterest board for some more or our faves

@libbytrickett My favourite picture!! Thank you #london2012!! Let the next adventure begin. X

From Google+

The London 2012 Olympic Closing Ceremony is in progress and looking spectacular!

Keep those nominations coming in

Each day we’ll update you with best sports digital news, tweets & pictures from #London2012.

Also tune into @ABCGrandstand each morning to hear Sean give you the latest update from #London2012.

Send a tweet to me @amcal or @SportsGeekHQ if you see something we should add.
Sign up to Sports Geek News to stay in touch with the sports digital world.

Olympic Sports Digital Update Day 14 – @patternr @cp3 @CarmelitaJeter @Oscar Pistorius

Sports Digital Olympic news you may have missed

Day 14 – Competition

Top Viral Moments from the of the 2012 Olympic Games so far

@cp3 Post Game...#1MoretoGo

Marketers: No Brand Deserves Gold in Digital Olympics

Ambush marketing at the Olympics – what does Twitter say?

Astronauts are watching Olympics from Space

Usain Bolt sets a new twitter record

U.S. Olympians see Twitter followers skyrocket during Games

Olympics fan reunited with ticket after Twitter user picks it up

Social Media disasters during these Olympics

Who are some of the new stars coming out of Twitter these Olympics

Lessons NBC can learn from the 2012 Olympics

Which countries are medal winner for social media?

Do athletes now have to be social media experts too?

Twitter making the Olympics Stronger, Faster, Nastier

Twitter Medals – Day 14

Bronze Medal –  Carmelita Jeter

A lovely tribute.

Silver Medal – Oscar Pistorius

It’s been brilliant to see Oscar in action.

Gold Medal – Cameron Montgomery

A few days old but we can’t let this tweet go by the power of social media.

#digifail Medal – Matthew Mitcham

More a self confessed fail

Instagram Of The Day

@locololo I could’ve used these stilts for my race the other day pal.

Source: instagram.com via Anna on Pinterest

 

From Google+

An incredible photo – James Connor (AUS) looks back to see if he’s made a splash in the men’s 10m Platform Diving this evening

Source: plus.google.com via Anna on Pinterest

 

Keep those nominations coming in

Each day we’ll update you with best sports digital news, tweets & pictures from #London2012.

Also tune into @ABCGrandstand each morning to hear Sean give you the latest update from #London2012.

Send a tweet to me @amcal or @SportsGeekHQ if you see something we should add.

Sign up to Sports Geek News to stay in touch with the sports digital world.

Olympic Sports Digital Update Day 12 – #polevaultersmutiny #nbcbolt @shanekelly72 @Nathangadrian

Sports Digital Olympic news you may have missed

Day 12 – Competition

Comedian Mark Chalifoux on Twitter, the Olympics and beyond

@AUSOlympicTeam @aussieboomers at shoot around before their quarter finals vs USA t

How social media is changing the Olympics for spectators

Some great Olympic infographics

Most talked about athletes from Great Brittan on social media

Olympic Organizers Very Serious About Eliminating ‘Rogue Condoms’ From Olympic Village

How hashtags and likes are shaping London 2012

How effective have Olympic sponsors social media campaign been

Is social media painting the picture London isn’t a tourism mecca during the Olympics

Impact of social media on public engagement with the Olympic Games

Olympic-focused organic website content can drive more traffic than related ads

Kenyans Rant On Twitter After Men 1500m Loss

USA vs Australia: Grades, Twitter Reaction & Analysis for Olympics Quarter-final

Polevaulters revolution and  #polevaultersmutiny

Twitter Medals – Day 12

Bronze Medal – Felicity Moore

There were some fab tweets around the Pole Vaulting last night check out #polevaultersmutiny for more

Silver Medal – Shane Kelly

I hope he doesn’t get into trouble for the mastercard tagline

Gold Medal – Nathan Adrian

Twitter spoilers not just an issue with #nbcfail

#digifail Medal – Piers Morgan

Piers has come into a lot of criticism with his comments about some athletes from Brittan not singing the national anthem.

Instagram Of The Day

NBC are getting into the Bolt action asking people to Tweet your photos to @nbcolympics #NBCBolt for a slideshow on nbcolympics.com!

Source: instagram.com via Anna on Pinterest

 

From Google+

Can Fraser-Pryce (JAM) follow up her 100m win with victory in the 200m? 

Source: plus.google.com via Anna on Pinterest

Keep those nominations coming in

Each day we’ll update you with best sports digital news, tweets & pictures from #London2012.

Also tune into @ABCGrandstand each morning to hear Sean give you the latest update from #London2012.

Send a tweet to me @amcal or @SportsGeekHQ if you see something we should add.
Sign up to Sports Geek News to stay in touch with the sports digital world.