Social Media Infographic: Richmond vs. Collingwood

Social Media Infographic: Richmond vs. Collingwood

Social Media Infographic: Richmond vs. Collingwood

One of the games of the round, Richmond versus Collingwood this week will not only be a tremendous contest on-field, it will also see a battle of the fans on the social space.

The following infographic takes at look at social media numbers between clubs, players and fans when it comes to Twitter, Facebook, Instagram and YouTube:

Social Media Battle | Create infographics

The battle for bragging rights is also waging in the Sports Geek office. Sean and I took to Twitter to fire off a few mischievous tweets during the lead up to the Round Four clash, putting our bodies (literally) on the line:

@seancallanan You’re on! @collingwood_fc might lead the way in social, but I’ll back my @richmond_fc boys in! #GetADesignReady #gotiges

— Jamie Murphy (@jamiedmurphy) April 18, 2013

While Collingwood are leading when it comes to social media numbers, I’ll back my boys to keep their unbeaten streak going this week.

Go Tiges!

By jamiedmurphy +|Social Media|0 Comments

30 sports blogs you should be reading

What sports blogs do I read? Probably too many but when so much great material is being shared it can’t be helped.

Here is a list of 30 sports, sports business & sports marketing blogs I read regularly.

You should too, Sports Geek approved.

Blog Title	Latest Posts
Sportz Biz News	[rssinpage rssfeed='http://www.cnbc.com/id/17490692/device/rss/rss.xml' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Activ8Social	[rssinpage rssfeed='http://feeds.feedburner.com/activ8social' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Peter Robert Casey	[rssinpage rssfeed='http://feeds2.feedburner.com/peterrobertcasey/VWVO' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Digital Hoops Blast	[rssinpage rssfeed='http://www.digitalhoopsblast.com/feeds/posts/default?alt=rss' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Row Show	[rssinpage rssfeed='http://rowshow.com/feed' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Harry’s World	[rssinpage rssfeed='http://harrysworld.com.au/feed' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Partnership Activation	[rssinpage rssfeed='http://www.partnershipactivation.com/headlines/rss.xml' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Power Sponsorship	[rssinpage rssfeed='http://blog.powersponsorship.com/index.php/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sports Business Digest	[rssinpage rssfeed='http://sportsbusinessdigest.com/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sportzfan Radio	[rssinpage rssfeed='http://feeds.feedburner.com/sportzfanradio' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
The Biz of Baseball	[rssinpage rssfeed='http://www.bizofbaseball.com/index.php?format=feed&type=rss' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
UK Sports Network	[rssinpage rssfeed='http://www.theuksportsnetwork.com/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Blog Maverick	[rssinpage rssfeed='http://blogmaverick.com/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Take a Peck	[rssinpage rssfeed='http://feeds.feedburner.com/TakeAPeck' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Ash Read	[rssinpage rssfeed='http://www.ashread.com/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Ozzie Sport	[rssinpage rssfeed='http://ozziesport.com/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sportologist	[rssinpage rssfeed='http://sportsologist.com/feed/' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sports and a Latte	[rssinpage rssfeed='http://www.sportsandalatte.com/?feed=rss2' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sports Law	[rssinpage rssfeed='http://sports-law.blogspot.com/feeds/posts/default' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sports Networker	[rssinpage rssfeed='http://feeds.feedburner.com/SportsNetworker' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
The Business of Sports	[rssinpage rssfeed='http://feeds.feedburner.com/thebusinessofsports2' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Buzz Manager	[rssinpage rssfeed='http://feeds2.feedburner.com/blogspot/BuzzManager' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Game Plans	[rssinpage rssfeed='http://gameplans.tumblr.com/rss' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sponsor Crunch	[rssinpage rssfeed='http://feeds.feedburner.com/Sponsorcrunch' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sponsorship Insights	[rssinpage rssfeed='http://sponsorshipinsights.com/blog/?feed=rss2' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
The Sports Economist	[rssinpage rssfeed='http://feeds.feedburner.com/TheSportsEconomist' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Joe Favorito	[rssinpage rssfeed='http://www.huffingtonpost.com/author/index.php?author=joe-favorito' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Sports in 140	[rssinpage rssfeed='http://feeds2.feedburner.com/Sportsin140com' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']
Dead Spin	[rssinpage rssfeed='http://feeds.gawker.com/deadspin/excerpts.xml' rssdescription='no' rssitems='3' rssdateformat='j F Y' rsscss='rssclass']

Any more I should add to this list?
Would love to hear about your faves, hit me up with a comment.
Sign up for Sports Geek newsletter!

By Sean Callanan +|Communications|14 Comments

Best of Digital Sports World #8

Sports on Facebook is tracking the Facebook activities of World Cup fans by passion, popularity, intensity, region & group.

World Cup getting strong TV ratings in the US after the draw with England. Even 2M+ Australians got up at 4:30am to watch the Socceroos fail against the Germans.

From the world of NBA USA Today talks to Jeanie Buss about Twitter, Phil Jackson and working in the NBA.

32 Creative and Clever Sports Posters to Inspire You

@Mashable took us Inside Gatorade’s Social Media Command Center

Andy Pawlowski (@pawlow34) uses his learning from the Digital Disciple series with Facebook: 5 Things NCAA Programs could steal from the NBA

A look at the roles involved in social media in college athletics from @ZachLassiter, what do you think of the Protector, the Entertainer, and the Interactor?

Dwight Howard building his endorsement base via his Superman persona from @sports_business

@Harry_O is running another competition via Twitter engaging with his fans looking for a “fresh” photo.

If you didn’t catch it, here is our look at the Andrew Johns saga and how the Australian Twitter community responded, a must read fro any athlete manager.

Welcome to Twitter – AFL Insider

Good to see the @AFL mix it up engaging with fans via different Twitter accounts. Waiting for @NRLHQ to tweet…

We’re launching a fan fixture forum called My AFL Season on afl.com.au tomorrow. Join the conversation on the hashtag: #AFLfixtureThu Jun 17 08:50:44 via TweetDeckAFL Insider
AFLInsider

Best On Ground

Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page. You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.

Video Clip of the Week

Kobe Bryant fan needs to be seen to be believed…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14

By Sean Callanan +|News|0 Comments

New site design ready for launch soon? Do you like?

Edition 4 of #BODSW, wow 4 straight weeks thanks Jerry Seinfeld – “Don’t break the chain”.

Nike goes Viral in April – how Nike is taking a different approach in social media using their vast stable of athletes to promote the Nike brand via YouTube. Hat tip to @activ8social

How engaged are Australia Twitter users? – Great stats on Twitter users and how they are using Twitter from the team at @Tribalytic, keep an eye on these guys.

London 2012 announce new mascots – Wenlock & Mandeville – two one-eyed steel creatures, borne out of the steel used for the Olympic Stadium in east London – hardly cuddly.

Are Facebook Like Buttons Wrong or Right For Your Site? – A recap of the how & why Facebook buttons may or may not work with your site, good read from @problogger.

Pat Coyle aka @sports20 has a nice mashup presenting a Twitter following/Facebook fan ladder across all US sports updated every 12 hours, now numbers are not everything in social media but sports is competitive so people love ladders.

ESPN working on a Foursquare style app – Will it work? ESPN Passport hasn’t caught on yet have they missed the geo-location boat?

From the “Hey, that’s cool pile” you can now read the news from your tweeps using Paper.li – Feel free to read what my followers are reading – http://paper.li/seancallanan

Worst On Ground

After awarding a Worst on Ground instead of BOG to Phil Mickelson I’ve decided to create this as a permanent feature as you cannot go past Western Bulldogs footballer Jason Akermanis. Aker caused a major stir with his article “Stay in the closet, Jason Akermanis tells homosexuals” he then followed up on radio & TV interviews. The backlash was evident in social media with Facebook groups & fan pages springing up to deride Aker’s views. On Twitter we saw #akermanis trend and the story was picked up globally by the likes of Deadspin. It was a good lesson in understanding how the social platforms can work against you as much as for you, I’m sure the AFLPA (@AFLPAToday) now have a better understanding of this after they prompted the article from Akermanis.

Best On Ground

Great article from Marketing Week “Where dreams of global goals are made…” looking at strategies that brands will take to best leverage their partnership with the FIFA World Cup. Coke, Visa, Castrol & Tesco all featured.

YouTube Clip of the Week

Here is what happens when you introduce AFL footballers to impro, you end up flapping your arms on national TV.

Thanks to @Harry_O & @ImproMelbourne.

Check out Impro Melbourne for shows & workshops. Impro Cave season starts soon check it out!

Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…

Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to activate your sports brand & connect with your fans

What did I miss? Drop a comment with your suggestions for next week’s #BODSW

By Sean Callanan +|News|0 Comments

Social Media & Charities, Facebook Changes & Real Madrid

Edition 2 of #BODSW, lets get cracking…

Harry O’Brien’s open letter to Barack Obama – great example from AFL footballer @Harry_O on how an athlete can use blogging & social media to achieve goals outside sport. Here’s the Herald Sun’s take on Harry’s request.

NBA using social media to support charities – another way sports can engage fans using social media.

What You Need to Know About Facebook’s Recent Announcements – great recap from @GoSam on how you can use the latest Facebook changes for your web properties

Gold Coast – Do you like me? – @GoldCoastFC quick to jump in on the Facebook changes to stir up new fan support for the AFL’s newest team.

Sport selling its soul to big market players – The Times [UK] looks at the money behind sport

How Social Media Is Changing Golf – report from the #140conf held in NYC on impact of social media on the Golf from @jasonpeck

Why you shouldn’t blame YouTube for removing all of those Hitler videos – interesting article on trying to solve the copyright problem that faces sporting leagues & digital rights holders as well as TV & movie studios.

By Sean Callanan +|News|6 Comments

Athlete Twitter fakes!!! Ah who is real?

The issue of athlete identity theft hit the papers again this week regarding fake athlete (AFL) accounts on Twitter. Last time I spoke about this issue on SEN’s The Run Home regarding identity theft on Facebook. If you want Sports Geek’s take on how athletes can handle the problem of online impersonators then check out my post – Fake sports stars can damage a personal brand. Kudos to Collingwood’s Harry O’Brien extending his social media work from Twitter to Facebook to Harry’s World website and taking control of his online brand.

How do you get rid of these fake athlete accounts? Contact Sports Geek for more info on how to eliminate fake accounts in your sport.

What about the general public – how do you know who to follow & who to listen to? Who is real?

Sports Geek’s Twitter Quick Follow Guide

What is their username?

Is it a real person or a real brand? It may be nickname or an online name but if the name looks suspect don’t bother following.

What is their Twitter avatar?

Same question – is it a real person or logo? Admittedly some people use cartoon avatars or non-descript pictures but they maybe just shy.

Some fakes use the same avatar on multiple accounts if you see the avatar repeated in may be a fake or an automated account.

What is their bio say?

Gives you some insight into what they will tweet about and how that might interest you to follow back.

How many followers do they have?

This one is more subjective as some people relate follower numbers with influence & expertise. This is where you look at the follower to following ratio. High following numbers can be automated via tools to automatically follow people on keywords. Twitter tries to restrict this by implementing rules & guidelines but they can be exploited by third-party follower tools. How can you spot an inflated follower count? They are following as many people as they have following them – maintaining the Twitter 1:1 ratio. However many of those accounts may be automatically following back to increase their follower counts as well. These accounts use technology that works on following people & unfollowing them 24 hours later if they haven’t followed back, churning through the Twitterverse looking for accounts that automatically follow back.

Sports Geek Tip: High follower numbers does not automatically equal expertise or influence.

What do they tweet about?

This is the main criteria I use to decide whether I follow back.

What are they tweeting about? Is it topics of interest to you?
Who do they tweet with? Do other people you know tweet with them?
If they just broadcast and never engage in discussion, will it provide value to me?

Now that might seem like too much to check, yet it only takes 10-15 seconds and allows you to have a stream of quality tweets in your field of interest.

Fake accounts crave attention and followers if you don’t follow them you don’t have to worry about them.

If you want to follow me please do so @seancallanan (I talk about sports & tech funnily enough) or for article & blog posts from @_sportsgeek_.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek about the Sports Geek Social Media Workshop.

By Sean Callanan +|Social Media|1 Comment

Fake sports stars can damage a personal brand

As the adoption of social media grows so to will be the prevalence of people abusing the system for fun or profit. One of these trends is faking twitter account for athletes as per this Wall Street Journal article.

Twitter is trying to protect “high-profile” accounts by offering the Verified Account service. The process can verify accounts of celebrities and athletes but it does not automatically remove fake accounts, that is a separate process.

What can be done to stop this? The best method is to take control of your personal brand by being active on platforms such as Twitter and Facebook, then fans can easily follow the real deal and ignore/block the fakes. That is the story of Shaquille O’Neal AKA @The_Real_Shaq who was kick started on Twitter thanks to Kathleen Hessert (@kathleenhessert) as there were several fake Shaqs on Twitter. Another way for sports fans to verify accounts is through their club much like Harry O’Brien has done with @Harry_O and his articles on the Collingwood web site.

Not every athlete will gain a Shaq like following (2.4M) but it does show how an athlete can take control of their personal brand via social media. The traditional media is slowly adapting and the tweet comment is becoming more common method in sports reporting.

The Sports Geek rules for athletes on Twitter are simple:

Be yourself & be genuine
Engage your fans – Thanks, Shout outs. You don’t have to reply to every mention but definitely don’t ignore them all
Remember who you represent and stay true to that
Things posted on the Internet live forever (a guide of what not to do is another post)

Here’s a report from ESPN on Athletes on Twitter for more thought as well as a report from Sports Illustrated.

What do you think about Athletes on social media?

By Sean Callanan +|Public Relations, Social Media|1 Comment