SGP 009: Christine Stoffel on #SEAT2013, darker side of Twitter & welcome @ManUtd

Sports Geek Podcast available on iTunes and Stitcher

In this week’s Sports Geek Podcast we have a good chat with Christine Stoffel from SEAT about SEAT Conference and announce SEAT Conference as presenting partner of the Sports Geek Podcast, we look forward to seeing you in Kansas City in August.  On HarfTime we discuss the darker side of Twitter where fans can get very ugly as we take a look at some of the abuse newly crowned Marion Bartoli received this week.


More specifically, in this podcast you’ll find out about:

  • How SEAT started 7 years ago
  • Development of SEAT from IT & CIO beginnings to include CRM & Social
  • How Christine leverages SEAT steering committee to develop conference agenda
  • Understand what athletes face on social media from ugly fans
  • How Twitter are looking to solve troll problems for athletes
  • Strategy behind the long wait for Manchester United joining Twitter

Thanks again for the feedback, very humbled to see Sports Geek Podcast to see over 2500 downloads so far.  If you have shared it with friends or colleagues thank you very much.


SEAT Conference - August 4th-8th in Kansas City

Presenting Partner of Sports Geek Podcast


Resources from the episode

On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating.

If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page.

Download Episode

Don’t use iTunes? Subscribe using this feed, also available on Pocket Casts

Search for “Sports Geek Podcast” on other podcast apps, please let me know if you can’t find it.

Check us out on Stitcher Radio:


Subscribe on iTunes:


Thanks for tuning in, I’d love your feedback in the comments or send me a tweet @seancallanan

Podcast transcription

Sean: Episode 9 of the Sports Geek Podcast. On today’s episode, we’ll talk to Christine Stoffel from SEAT about the SEAT Conference here in Kansas City this August with the Darker Side of Twitter with Athletes.

DJ Joel: Welcome to the Sports Geek podcast. The podcast built for the sports digital marketer. Now, here is your host who is actually taller and younger on the Internet, Sean Callanan.

Sean: Thanks DJ Joel. My name is Sean Callanan from Sports Geek. Welcome back to those who have been listening to the Sports Geek podcast. Thank you for downloading again and listening again, and if you’re a first time listener, thank you very much for downloading, whether you found us via iTunes or or via some of our marketing efforts or even better, a referral.

My name is Sean Callanan. You can find me on Twitter at Sean Callanan at Sports Geek. Apologies, this podcast is a little light. That little thing called work cropped up this week, although I am getting more mobile on my recovery from Achilles surgery. Crutches seem to make everything go slower in your world.

Keep the feedback coming in on Twitter and LinkedIn, and if I do drop the ball and not get a podcast out, send me a tweet and say come on Sean, pull the finger out. I’d like to see that as a hashtag telling me to get back on the ball.

First of all, I’d like to welcome, I’m very excited of having the first sponsor for this week’s podcast in SEAT Conference coming on board as the presenting partner for the next couple of weeks. If you don’t know by now, I’ve been a big supporter of the SEAT Conference as a speaker and on the steering committee for the last two years. I’m very happy to be promoting the SEAT Conference in Kansas City. So to kick off this week’s podcast, I chatted with good friend and founder of SEAT, Christine Stoffel.

First of all, welcome Christine Stoffel. Christine is the founder of SEAT and definitely the driving force behind the SEAT Conference, looking forward to it in Kansas City this year. Christine, welcome to the Sports Geek Podcast.

Christine: Well, thank you so very much Sean. We appreciate all of your support. Your organization, and specifically you, have been such a driving force behind us, and helping us to learn more about social media, and really getting out there and really reaching out and building a social media group in the geek community. So thank you so much for you and all of your support.

Sean: No problem. I’ve spoken about the SEAT Conference a little bit on the podcast before, and people know that I’ve been to the last two. Can you give everyone a little background of the beginnings of SEAT? First of all, what number SEAT Conference is this and where was your humble beginnings?

Christine: Absolutely, so this is the seventh year that SEAT had a conference, and what’s really amazing about this is it started very simply. Seven years ago, when I was the Vice President of CIO for the Phoenix Coyotes Hockey team, it had been my first introduction into the sports care team at World that came from a Fortune 21 company.

And coming into sports new, I wasn’t sure what other teams were doing, what their projects were, how they implement things, who they were using, their team structure, their organizational structure, things like that, so I started reaching out, and just started building a small consortium of sports teams. We started talking on a regular basis and then within a couple of months, just kind of brought everybody together in Scottsdale, Arizona, and that was seven years ago.

We fast forward seven years, 23 teams showed up seven years ago. And it was just a small group, really CIOs, Vice Presidents of IT, really just talking and sharing our experiences, and really moving forward in thought leadership and innovation, and every year, it continued to grow. They kept asking me to continue to move this forward and putting it on.

We now fast forward to seven years and this year we are expecting anywhere from 400 to 450 people to attend this year’s conference in Kansas City. So needless to say, it has grown exponentially. The program has become very dynamic and fun, and deep and relevant to the industry so it’s really been fun to be a part of this and be a part of such an amazing industry and watch this grow for seven year.

Sean: So again, for the people who don’t know, I was lucky enough to speak at 2011 in Los Angeles, and at that point, SEAT Conference was done in conjunction with the guys at Association of Luxury Suites Director’s Conference in LA, and it was a very successful conference. But you’ve really gone through a transformation of having that really strong CIO and IT core to really expand the depth of the conference and the tracts offered, especially last year in Boston, and again in this year, in including CRM and MySpace, the social and the digital mobile space.

Have you seen both the SEAT community and the teams embracing that, going from that one standalone conference which was a really big move for you guys last year and then also to embrace these new tracks? And how has the response been from last year?

Christine: The response has been phenomenal, and you’re right, so that’s something that I kind of missed in my explanation is SEAT has grown from being just an IT-CIO consortium to the last couple of years. We’ve moved it forward into more CRM database marketing, social media, digital media. So it’s now, what we’re calling is the Wheel House of Sports, and these groups within sports organizations and entertainment venues as well as colleges that are leveraging technology, and leveraging not just the core technology, but Wi-Fi, mobile.

But now, we’re really trying to get everyone together and collaborate together, so we’re bringing together CIOs, CMOs, and CRMs and database marketing leaders and social media leaders to have conversations together. Granted, we do have three separate tracks, but they are multiple sessions throughout the conference that we’re bringing everyone together with case study presentations and very relevant and deep discussions around how everyone needs to be working together in order to improve upon experience in their organization and really across the industry, and how we can move the needle forward, how we as a group can be more innovative for our fans and also for the organizations.

How do we monetize the social media, and the CRM, and the database, and the marketing efforts to create new revenue streams for the organization? So we definitely see transcendent from just a core CIO group to really leveraging across the organization in multiple disciplines.

Sean: Yeah, and from my point of view, going to the 2011 one in LA, and I was in a really bitter battle with our good friend Shane Harmon over the mayorship of the Lakers locker room. He still won’t forgive me for stealing the mayorship the day after he left. But it was good having that discussion with sort of the core IT guys.

And at heart, for 20 years I was a geek before I was a sports geek, but it now good to see guys who are the VPs of IT, the guys who are running out these big screens like Kevin at the Indiana Pacers, for their stadium, and we’ve talked to guys like Todd who is now at the Grizzlies around the rollout that he had to do at New Orleans, now at the Grizzlies.

But have this CRM guys and the marketing guys who are crying out for the Wi-Fi access stadiums and being able to activate at the stadiums, a lot of times these guys don’t get the chance to have those discussions because everyone is so busy with their role with the team. But at SEAT, it might be at a joint session where everyone gets to look at the bigger issue, but also the network event, which is one of the things when people say why do you go to SEAT, I was “Well Christine and Chris who is former CEO from the Trailblazers is your cohort with SEAT”. The networking events that you do for SEAT are just as valuable because you get to mix with other CIOs but also other CRM guys and start saying we really need to work together. What are the networking events you got planned in Kansas City for August?

Christine: So this year, Sunday evening, every year we have our reception networking. It’s kind of the meet and greet where everybody who hasn’t seen each other in a year, gets to see each other. And of course, we always have usually another 75 to 100 new people that come in on Sunday night, and we get to talk and meet and greet, and just really kind of get to know each other again.

And then Monday night this year, we actually have a doubleheader. We are going to the Kansas City Chiefs and we’re doing a technology tour. We’ve partnered with the Chiefs, and their organization and several of their technology providers, and we’re getting a really good, deep, core as well as an understanding of what they’ve done from a technology perspective, how they deployed it, what they’re doing differently, and how they are improving the fans’ experience. And we are going to have some receptions, some appetizers, drinks, and a tour there.

And then we’re going to walk right next door, and we’re going to the Kansas City Royals baseball game. When we do things at games, we just don’t buy tickets that sit everybody in seats. We’ve got several of the balconies for our group. So this is really a true networking. This is a walk around, grab a drink, grab some food, and walk around and meet and greet and talk and network and enjoy the game, enjoy the whole experience. So that’s going to be a really fun evening.

Then Tuesday night, Sporting Innovations is a phenomenal group and they have really come to the table with a great idea, and they are presenting us with Tuesday evening. First, we are going to their headquarters, and we’re going to see what Sporting Innovations is going to be doing from a technology perspective, and they really have a 360 view of the fan.

We’re going to see every piece of the technology that they’re using, how they’re using in their seven story headquarters. It’s really kind of a data center, and then at the top which has an overview of the entire downtown Kansas City, everybody get to have some drinks, and gather up there for a little bit, and then we’re going to go to a dinner event that Sporting Innovation is also hosting. A complete dinner event for us that we have a lot of surprises that evening that will be a lot of fun, very, very different and unique experience for all of our attendees at the conference. So we really got some fun things planned from and evening networking perspective.

Sean: Well, even last year going to history Fenway Park, you wouldn’t have thought that it would having that much technology being an older stadium, but all of the true geeks were given a little bit of a private tour by Steve Connelly from the Red Socks to show all of the tech that was well and truly hidden away at Fenway, but it just shows you the tech that’s behind stadiums like that.

I’m really looking forward to checking out the Sporting KC Stadiums. It is one of the most tech savvy stadiums, and as a sports geek, I’m real excited about that, so the networking events alone for mine, you’ve always just completing knocked it right out of the park. So it will be good, and having a guy like Rob Heineman from Sporting KC, I was lucky enough to hear him speak at 2011 in Los Angeles, so I’ll be interested in seeing him talk about his organization, but take you through how they went around designing that stadium and some of the things that they have done there.

So thanks a lot for letting us coming on. Can you tell let us know, you can look at the agenda at the SEAT Consortium website, but who are you looking forward to hearing from, from a speaking point of view and some of the people you are looking forward to hearing from at the conference?

Christine: Well, I tell you what, I am going to provide you first round of being able to promote this. I’ve been working with the Denmark Olympic Committee, and they have agreed today, and I have not even posted it on the agenda yet, so I will be posting it this week on the agenda.

They have agreed that they are coming to speak, and they have done some amazing things in social media with the Denmark Olympics Committee, the Demark Sports Organizations, and they are going to give us a case study presentation of how they are leveraging and monetizing social media and how they have done some brand awareness, and what they are doing differently in Denmark than anywhere else in the world. So this is brand new today and will be going up on the agenda very soon, so we’re very excited about what they have to say.

Sean: Terrific, and so the other thing is with the expansion of I guess the conference now to go from the CIO, CRM, and digital guys, are you seeing an uplift of the regulars that have been coming to SEAT now bringing along their digital guy and bringing along their CRM guy, I mean obviously the CRM guy last year, there was a really strong response from the CRM community to be able to discuss what they’ve been doing and some really good discussions. And it was actually good to see people jumping across streams. I might be a digital guy, but I want to hear what the CRM guy has got to say. Are you seeing more teams bringing one or two more people along?

Christine: Absolutely. Actually this year we are seeing teams are bringing two or three people, because we do have three full tracks, we have the CIO track, the social media track, and then the CRM database marketing track, bringing enough people so that they can really divide and conquer which is really awesome. That’s really what we wanted. We wanted teams to bring multiple people.

So not only are they in these sessions and they’re learning their own industry, and they are learning from their peers, but then when we have the super sessions that, you are running several of our super sessions, and our super sessions have the entire repeat audience, and that’s where we really get a lot of collaboration. And we do a lot of innovation and thought leadership because it’s really case studies, it’s discussions that cross all boundaries of the sports industry as well as the sports technologies, and it seems like NASCAR and HP have done some phenomenal things with their social media and their fan engagement centers, so they’ll be doing case study presentations.

We’ve got major league baseball. We’ve got the Barclay Group and the Wire group doing case study presentations of what they done. And really their case study presentations are bringing in the CIO is going to be a part of that, the CRM, the database marketing as well as the social media. They are all working together to do case study presentations, so that they can demonstrate how their organizations have all pulled it together and how they are working internally together.

And that’s really the theme around this year is working together, collaborating together, and showing how technology can bring in all of these components to enhance an organization’s brand awareness, as well as the fan experience, and a really exciting program.

Sean: I’m just at the moment checking out your Registration page. So you have got a discounted offer people can get in three people for the price or two or four for the price of three. So if you’re going to bring along two people, you may as well bring along that third one and be effectively allowed to have more people collaborate on those things.

So if you already got your CIO coming along, and your CRM guy coming along, it makes sense for your digital guy to come along as well. What we all do in this space is look at what other people do to steal it and then tweak it for our own team. So there will be plenty of that, because it’s a really strong case study focus of how teams are doing it, whether it be at the pro level with lots of attendance from the NBA, major league baseball, NFL, and NHL.

But also, there is a really strong presence, and I felt that definitely last year, it’s a really strong college stream there as well. A lot of the guys attending from NCAA level and see what they can do both from an IT perspective and also activating around their stadiums.

Christine: Yes, in fact, the college group is one of our largest growing groups this year. We really reached out to all other of the Pac Ten, the NCAA, and really kind of driven some discussions there, bringing them actually to SEAT. Actually at this point, we have tripled our attendance from the college teams, which we really are excited about. And we’re looking to really kind of build something special for the college industry, just like we’re building for major league baseball, the professional sports, because college growth, the growth in college technology, and how they are leveraging it, and how they are using it is really on the cusp right now.

And we think that SEAT has an opportunity to provide a lot of value to the college athletics and the college technology groups that they are not getting anywhere else. So we are really excited about the large group that we have from the college industry coming this year as well as, obviously, our social media group is phenomenal, and we’ve already tripled the size of our CRM attendance that was last year.

Last year we had smaller rooms. It was our first time to do a CRM kind of a proof of concept program this year, and last year, it was standing room only. This year we have tripled our attendance already for the registrations, and very, very excited about all three of these programs. It’s the biggest conference that SEAT has put on date, and probably, I would say, the most exciting in content.

I want to go to every single session, but obviously I can’t be in three different places simultaneously. So I’m a little disappointed that I can’t see everything, but I am definitely going to try and catch as much as I can. This year, we’re also going to be recording some of the sessions. We’re going to get some pre-approvals and we’re going to do some recording so that the people that missed the conference can maybe see some of those sessions afterwards.

So we’re really excited about some of the things that we’re doing as well as launching a couple of new technology startup companies. This is something that SEAT has taken on. We started doing this last year. We are helping to launch some of these new innovative small technology companies. So we’re bringing a couple of them to table this year, and we’re actually going to be using some of their technology throughout the conference and really showcasing it and creating some really unique experiences for our attendees. So the programming from the networking aspect, the events to the content, and the sessions, and the case studies to leveraging and using really cool innovative technology, and of course, our sponsors. We really have some of the best sponsors ever this year.

And they really stepped up and helped us build a really fantastic program, along with our steering committee, and so it’s just really exciting. I mean you can tell I’m thrilled. I can’t wait for it to come in three weeks. So yeah, we are almost there.

Sean: Well that’s good. You raised the last point. I’m very thankful to be on the steering coming and I guess if people are wavering and thinking should I be coming along, I suggest they should be checking out this steering committee roster that’s there, because they are the people that have put in the hard work to say, Chris, Christine, this is what we want to talk about, this is what we want to learn.

They’re really the driving force around the content and the panels for the conference, and it’s a really community feel. Even to the point where we have those morning sessions where it’s just the teams. There are no vendors. And there are some frank discussions about the issues facing teams and discussing those kinds of things. So definitely check out the Steering Committee. I can vouch for a lot of them. They are all good mates of mine now after two years at SEAT, but it really are driven by those guys, isn’t it?

Christine: It is, and we are so thankful for individuals like yourself, Sean, that participates on the Steering Committee. You know if you look at the Steering Committee, it is really the who’s who across the industry. These are thought leaders. These are innovation leaders, and they are everywhere from CRM to marketing executives from teams and leagues. We’ve got Tampa Bay Buccaneers, the Hawks, International Speedway, NASCAR, Madison Square Garden, NBA, NHL, NFL, Comcast, Arizona State University, I mean you name it. We have got a standout steering committee that has truly, over the last 11 months, built this program.

We [partnered] very, very closely, and we continue to have conversations with our steering committee members as well as all of the leagues, and heavily engaged everyone. Because I look at SEAT is it started out for peers and myself seven years ago, and I continue to keep going forward. It’s really for my peers. It’s for the industry. It’s for everyone out there. So that’s why it’s their conference. It’s your conference.

And having their input to create the programs, and the sessions, and discussions, it’s all them. They have sent us the information. They’re helping us create this, so really this is a program for them and their peers. That’s what makes this so relevant, and so content rich, and that’s why it’s so exciting this year. We have over 60 steering committee members that are spread across three different tracks and over 37 sessions going on at the conference. It’s rich. It’s deep. It’s exciting. But yeah, the steering committee members, we could not do what we’ll doing without them. Their input is phenomenal.

Sean: Well, thank you very much. We could talk about SEAT for a lot longer, but we will in a couple of weeks’ time in Kansas City. Almost likely we’ll have a few more of those steering committee members on the podcast the next couple of weeks in the lead up to the conference, and I’m actually even contemplating running a live Sports Geek podcast with a few of the steering committees as well Kansas City, while we are sharing a few ideas around the round table.

So thank you very much for joining me. I’m looking forward to making my way over there. I will be doing my best to get through the airport security with moon boots and crutches. That will be a fun experience, but you’ll be able to follow that on Twitter. I’ll make every effort to be there. So I will see you then, and I’ll share all of the links about the conference in the show notes, and I will see you in a couple of weeks’ time.

Christine: Sounds great. Thank you so much Sean, and I look forward to seeing you in Kansas City in a couple of weeks. See you soon.

Go to for more sports digital marketing resources.

Sean: Thanks again Christine for coming on the Sports Geek Podcast. Don’t forget to check out the SEAT site by following the link You can also follow SEAT Conference on Twitter at SEAT Conference at the hashtag will be SEAT 2013, but I strongly suggest you check out the show notes, There is that three for two offer, four for three offer, and definitely, if you want to know who is going to be there, the steering committee, the guys who put the conference together and some really good quality individuals from the sports digital CO, CRM space that will be in attendance.

On this week’s episode of Halftime, we discussed the darker side of Twitter. From a post that I saw from Public Shaming, I put the link in the show notes, but here is our discussion. On some of the stuff that athletes have to deal with on Twitter.

Man: It’s an interesting topic today just because Twitter is taking the world by storm, but it’s not all roses and chocolate is it?

Sean: No. It’s not. I mean we have talked before and said how it is great around sports and great around live sports, and that is where it’s really thrived. People have said that Twitter has saved live TV and TV in general. People are tuning into their TV shows because it’s seeing people tweet.

But a lot of the credit for Twitter’s growth has to go back to sports, because sports is where the people are using it the most. The amount of tweets that are TV related are sports related. The Super Bowl is one of the big ones. They’ve by far smashed it, and the same goes here with Origin and those kinds of things,

But there is a bit of a darker ugly side in the fact that, especially from a point of view in amount of vitriol and just bad tweets. I can use expletives but I won’t do it on the radio, but the amount or rubbish and personal attacks that athletes get is just disgusting.

Man: And another great example, on the weekend in the Wimbledon Finals with the champ Marion Bartoli, you emailed me a link earlier this afternoon and I clicked on it just before you came in, and the discussion around Marion Bartoli from the Twitter incident and there are hundreds of them. It’s just horrific.

Sean: And so everybody has their reasons for why they want to barrack for a particular player, but why they feel the need to attack both and just in the general stream saying I don’t like Marion Bartoli because of this and this, and then on top of that, the people that have the, I don’t want to say courage because they don’t have any courage at all, but people that actually mention them, and it’s going to be Twitter mentions of Marion Bartoli after Wimbledon, where I’m absolutely sure there are going to be a lot of people congratulating her, but why do they feel the need to attack an athlete? What gives them that right, and there is a bit of I’ve got my account. I can do whatever I want.

People playing that free speech card, but I really just have real trouble figuring out why people do it, and it is a real problem for athletes. We have helped athletes try to manage it. You do see the media blow up and going why did that athlete have a go-back at that person. They’ve got to show restraint. Well, if you get to see some of the abuse that the athlete gets at all levels, and it doesn’t have to be a superstar, it doesn’t have to be an athlete that puts himself out there, then any and all of them well get their wax.

Quite rightfully, sometimes you say, well, they should have a go back. But then you have the cases like Michael Owen when he retired, when I was doing some training with the Socceroos, as an athlete, you really can’t have a go back at these people because you don’t really know who they are. You don’t know if it’s’ just someone trying to be smart, or think they’re smart, or whatever, or just a 15 year old kid that’s a little bit messed up and not quite understanding the world. And so if their idol comes back and say, get loss you loser, you don’t know what reaction that might cause.

Michael Owen, when he retired, put out a tweet and someone said what have you done, you spud, or something along those lines, and he replied, what have you done over your life? And the guy replied, well, I’m a double amputee war veteran. And Michael Owen copped it for that, but all he was doing was responding to someone having a go at him. You’re in an absolute no win situation, so as a fan, what you’ve got to do is you block and report and say, look that’s not on. Like if you have someone who’s your follower, and you see someone who, you say that’s not on, block report.

Man: That’s a good message. Be vigilant on the Twitter Verse because it can be a nasty place. It can be a great place, too, and a lot of fun. I expect it to be a lot of fun through the ashes as well.

Sean: It certainly will, and hopefully I’ll be tweeting at the Ashes because we don’t want her to get upset like last time.

Man: On the Twitter Verse tonight. And you can find out more about all of this sort of stuff at Good luck with your Achilles mate. See you next week.

DJ Joel: Find all Sports Geek podcasts at

Sean: One thing that I didn’t get time to discuss on Halftime is what Twitter is trying to do to address this issue, especially with athletes and celebrities on Twitter, because as I said on the show, there is a chance that athletes will walk away from Twitter if the experience becomes so poor. The VIT or Very Important Tweeters are vital to Twitter in their eyes at least as they see as is vital to keep content moving on their platform.

I don’t think I necessarily subscribe to that theory that they are the begin all and end all important part of their platform. But I do think it is important to make them feel safe. There is talk that they are working on a system that potentially would work similar to a Google Gmail spam filter so if you’re an athlete, you’ll be able to see the engagements and any mentions that you want to see and people that you follow and other athletes, because you want to have that by-play.

But that straight up troll behavior will be marked by an algorithm and put into a potential spam folder and potential might make the experience with Twitter a little bit better for some of these athletes and celebrities that are left, right, and center, which leads me to another player that would have copped a fit a bit over the week in making his decision to leave the Lakers. Dwight Howard, if you weren’t following the free agent circus, did decide to leave the Lakers.

But I don’t think from a digital point of view and I’m not worrying about where he should have gone and all of that kind of thing, but I think from a digital point of view, he could have handled it worse. Not only did he go and tell the Houston Rockets that he was going to join them, but not release it, and then fly back to Los Angeles to do the right thing and tell the Lakers in person, but he pretty much let all of this speculation and allowed all of those people to take pot shots at him for three hours and saying he’s changed his mind.

But had he taken the decision in the same way that LeBron did and just done it online and said I’m going to Houston and done it in a manner with one single tweet, unlike when he actually did do it. He took a fan’s piece of artwork and changed it and then used tweet longer. He couldn’t even get his decision out in under 140 characters, so he should have been a little bit more succinct and got his message out quicker and then he would have at least owned the message a little bit.

And then the other bit news from Twitter’s point of view is the [Man United] had finally joined Twitter this week, and those who were watching online saw how quickly the amassed followers. They did that because they focused on their Facebook page to say they’re on Twitter. They also sent out an email to their email list, and so after 12 hours, since I’ve recorded this, they are a bit over 300,000 Twitter followers, which bodes well because they are going to be coming to Australia next week to play the All stars.

So I expect the A-League to get a little bit bump in traffic now that Man U is on Twitter, so it only bodes well for their visit. For fans following Man United to get a little bit more content from them, but there is a lot of pressure as they did wait, and wait, and wait to join Twitter, and said that they weren’t going to join Twitter until they saw the commercial viability of it.

There are people who say that they waited and studied everybody, and now they know how to do it, but my feeling is that it’s better to learn from your own mistakes. You can’t just simply learn by looking at what everybody else is doing. So yes, the world of sports business is watching Man United’s every single tweet. I’m going to reserve judgment until they get to at least 100 tweets. There have been a few early calls saying their doing it poorly, but you really can’t judge them in under ten tweets.

That’s it for this week, you can find me on Twitter @SeanCallanan @SportsGeek. Please send me a tweet with your thoughts on this podcast or any of the earlier ones. You can leave a voice mail or question at SportsGeekHQ/sgp. Thanks again to SEAT Conference, the presenting partner of the Sports Geek podcast. I look forward to catching up with those who will be attending in a couple of weeks’ time in Kansas City.

This week’s sounds of the game comes from our very own Jaime Murphy who attended the British and Irish Lion’s game against the Wallabies at ANZ Stadium. Wallabies did get the win there, but the Lions took out the series 2 to 1 and the Wallabies will have to wait for revenge until 2025. Until next week, I hope your teams win on the weekend. Cheers.

Twitter & Facebook World Cup, Crazy Sports Fans & NCAA marketing

Best of Digital Sports World #8

Sports on Facebook is tracking the Facebook activities of World Cup fans by passion, popularity, intensity, region & group.

World Cup getting strong TV ratings in the US after the draw with England.  Even 2M+ Australians got up at 4:30am to watch the Socceroos fail against the Germans.

From the world of NBA USA Today talks to Jeanie Buss about Twitter, Phil Jackson and working in the NBA.

32 Creative and Clever Sports Posters to Inspire You

@Mashable took us Inside Gatorade’s Social Media Command Center

Andy Pawlowski (@pawlow34) uses his learning from the Digital Disciple series with Facebook: 5 Things NCAA Programs could steal from the NBA

A look at the roles involved in social media in college athletics from @ZachLassiter, what do you think of the Protector, the Entertainer, and the Interactor?

Dwight Howard building his endorsement base via his Superman persona from @sports_business

@Harry_O is running another competition via Twitter engaging with his fans looking for a “fresh” photo.

If you didn’t catch it, here is our look at the Andrew Johns saga and how the Australian Twitter community responded, a must read fro any athlete manager.

Welcome to Twitter – AFL Insider

Good to see the @AFL mix it up engaging with fans via different Twitter accounts. Waiting for @NRLHQ to tweet…

We’re launching a fan fixture forum called My AFL Season on tomorrow. Join the conversation on the hashtag: #AFLfixtureThu Jun 17 08:50:44 via TweetDeck

Best On Ground

Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page.  You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.

Video Clip of the Week

Kobe Bryant fan needs to be seen to be believed…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14