Sports Geek Social Media Training

Sports Geek One Day Educational is a full day social media training workshop with Sports Geek’s Sean Callanan. Sean will walk you through what social media offers your business and how you can apply what Sean teaches sports clubs for your business needs.  This training is usually reserved for Sports Geek Clients or conference attendees but we have adapted the training to be applicable for any business, brand or person to leverage social media for your business outcomes.  Of course we’ll show you case studies from the world of sports and discuss how we have helped sports teams develop strong connections with fans via social media.  If you follow sports there’s a chance you’ve seen a post or two that we’ve helped publish.

Sorry you missed #SportsGeekODE

Register your interest in next #SportsGeekODE here, we’ll decide where based on your interest.

Honey Bar South MelbourneWhen & Where?

31st March 2014 – 9am to 5:30pm

HONEY Bar, 345 Clarendon St South Melbourne 3205 (@thehoneybar)

Who should attend?

  • Business owners who want to understand and leverage social media
  • Marketing Managers who want to get up to speed with how social can be integrated with marketing campaigns
  • Marketing & Communication staff who have been told to “get us on social media”
  • Social Media staff who want to increase skills and learn from great case studies

Tell your friends about #SportsGeekODE


But I’m not a sports team or an athlete

That’s OK, Sean wasn’t always a Sports Geek, his 15 year IT career gave him a great understanding of business and definitely gave him the inside knowledge in understanding social media when he started Sports Geek.  Over the past 5 years Sports Geek has worked with sports leagues (A-League, Big Bash), sports teams (Melbourne Storm, Collingwood, Minnesota Timberwolves) and athletes (Scott Pendlebury, Kurt Tippett) to develop a sound social media presence and strategy. This training has been adapted to give you a broad business approach for your social media strategy and how it applies for your business.

Who is Sean Callanan?

Sean Callanan is Sports GeekSean understands the social media landscape.  He founded Sports Geek in 2009 to connecting sports, fans & sponsors using technology is his mission.  Sports Geek is connected with over 1,000,000 Facebook fans with clients in the NBA, AFL, NRL & Cricket.

His Sports Geek Podcast is one of the top ranking sports digital podcast on iTunes and Stitcher.   Continuing his passion for podcasting Sean founded Beers, Blokes & Business podcast with some savvy business mates to see it rank as #1 Business podcast in iTunes Australia store.

Sean is a regular speaker on social media & sports digital at sports & digital conferences in Australia, New Zealand & USA.  He will be keynote speaker at SEAT Conference in Miami in July 2014.

What you’ll learn

Understanding the platforms

Understand the most widely used social media platforms and what they can offer.

Hear how you can leverage them for your business.

Learn how to assess which platform is the right fit for your business, platforms covered include Facebook, Twitter, Instagram, Pinterest, Linkedin, Tumblr, Google Plus and new players like Snapchat.

Understanding The Platforms - Sports Geek One Day Educational

Facebook – Content, Community & Cost

Over 11M Australians use Facebook, so it cannot be ignored as a marketing channel for your business.  Sean will take you through the setup options for your business and how you can grow a fan base and reach your customers via content and advertising options.

What you’ll learn from this session:

  • How to build a Facebook audience
  • Content strategies that work on Facebook
  • How Facebook ads can work for your business

Facebook - Sports Geek One Day Educational

Joining the conversation – Twitter & Instagram

Learn how to get the most out of Twitter, from basics like hashtags and replies to building an audience and running competitions.   Both Twitter & Instagram offer you the ability to engage and converse with your customers.

What you’ll learn from this session:

  • How to find your customers on Twitter
  • How to use Instagram to tell your story
  • How to develop a conversation guide for yourself and your business

Bringing it all together – Strategy, Campaigns, Resourcing, Next Steps

Just how do you pull all this together?  Setting up your digital strategy, developing a content and promotional plan and how to resource social media.

If you’re struggling on where to start we’ll set you off in the right direction.  Worried about time required to manage social?  We’ll show you our tips, tools & tricks to save you hours per week.

What you’ll learn from this session:

  • Developing your content plan
  • Which campaigns will work for you

You’ll get PDF versions of all training material presented on the day for you to reference after the Sports Geek ODE.

But wait there’s more

Guest Interviews

In addition to the sessions with Sean breaking down the how & why behind your social media, guests Josh Rowe and Steve Sammartino will discuss how they use social media.

Josh Rowe – Setting digital strategy for any business

Josh Rowe or @joshrowe as he is known on TwitterJosh is a digital entrepreneur and is passionate about eCommerce. He has been assisting  businesses like Australia Post, Medibank and Tarazz, make money using the Internet for over 20 years. Josh has a passion for starting up new online businesses, creating inspiring customer offers and delivering commercial benefits. Josh is a key executive, consultant and digital expert, driving digital change in blue chip corporations through the development of online strategy and launching new digital capabilities.

He has experience in retail, finance, FMCG, logistics, health industry sectors, and a strong technical ability. He has driven the introduction of a new competitive industry model for the Australian domain name industry and the enactment of anti-­spam legislation in Australia.

Josh appears with Sean on Beers, Blokes & Business podcast.  Find Josh at and on Twitter @JoshRowe and Linkedin

Steve Sammartino – What social media offers all business

Steve Sammartino and that famous Lego CarSteve is a marketing gun – a rare kind who has worked in the largest of companies, including the world’s biggest advertising agency and the world’s biggest Consumer Goods Company (both at Director level) as well as startups he’s founded and sold.  He’s also done a lot of crazy projects including that Lego car you saw on YouTube crowdfunded via Twitter, and is a Director at Australia’s first new car company in over 30 years (

He lectures part time at Melbourne University, and recently got a book deal with Wiley, discussing the digital revolution and what it means for business.  Steve is involved in the venture capital industry and invests in business & new technology. His blog also has over 30,000 readers a month (Startup Blog) and is the biggest in its category. It’s been in Australia’s top 10 the past 5 years.

Steve appears with Sean on Beers, Blokes & Business podcast.  Find Steve at and on Twitter @sammartino.

Bonus GoToMeeting Q & A session

We know there is a lot to take in when attending training and sometimes the best questions arise when you get back to the office and get started.  We will be hosting a special 60 minutes Q&A group session via GoToMeeting where you can ask Sean any questions you have 2 weeks after the ODE.  Sean uses GoToMeeting sessions to train digital marketing staff at sports teams around the world.  We will record the GoToMeeting Session for you should you be unable to attend.

Lunch & Networking drinks

Honey Bar will be the location for the Sports Geek ODE, morning & afternoon tea will be provided (with our special guests) as will lunch.  At the end of the Sports Geek ODE, you are welcome to join us for some networking drinks to unwind on what will be a big day on learning.  First drink is on us.

Still not sure?

If you’d like some insights on what you’ll learn, give these podcasts a listen. Sean regularly interviews sports digital marketing executives on Sports Geek Podcast. Beers, Blokes & Business podcast is Australia’s #1 ranked podcast in Business that Sean founded last year, including specific episodes on Facebook and Twitter.

You can hear Sean weekly discussing sports and social media on 1116 SEN at 2:45pm Wednesdays on Harf Time and Saturdays on ABC Grandstand at 7:45am Saturdays with Francis Leach.

Sorry you missed #SportsGeekODE

Register your interest in next #SportsGeekODE here, we’ll decide where based on your interest.

Have a question about the Sports Geek ODE?

Simply send @seancallanan a tweet or contact us below.