Track One: Activating Digital Fans in Social Media
Sean Callanan, Founder of Sports Geek, will lead a dynamic discussion about the various social networking medium, analytics and ROI of the Social Scene. Panel includes Lou Imbriano (@LouImbriano – Former CMO of the New England Patriots), Laura King (@LK – Sports & Entertainment executive at Twitter) & Mike Hall (@MikeHall03 – Director of New Media at NESN)
While Sean has a passion for digital sports marketing, his knowledge and experience can be transferred to any organization wanting to make an impact in the digital world. Come and learn how to engage potential markets in a digital world.
Sean is coming to Brisbane for ONE DAY ONLY and numbers are limited – Don’t miss out! Get your tickets now
August 25-27 2012 – Sports Business NZ -2012, Auckland NZ
Pre Conference Workshop run by Sean Callanan from Sports Geek
Marketing & Media – How to get the message out in a crowded market
Successfully connecting sports, fans and sponsors using technology
This session will look into how sports teams are connecting with their fan base to drive membership, merchandise & sponsor activations using social & digital.
Join the Club: Why Members Matter -People & Culture – Panel Discussion – Monday 3:30
17 – Badminton NZ Annual Conference, Auckland
Sean will be presenting the Badminton NZ administrators on how to engage participants and fans using digital platforms.
15:30 Fulfilling the ever growing potential of new media – a formula for success
- Empowering players and fans to have a relationship
- Managing the risk involved with social media use
Sean will be speaking at the Australian Racing Conference in Melbourne, discussing what digital platforms work for sports fans, how sports fans engage on Facebook, how they connect on Twitter, and what opportunities digital offers to racing.