SEAT2014 Keynote PanelOn today’s podcast I’ve included one of the panel discussion’s I moderated at SEAT in Miami.  We looked at where the fan was headed and how will sports serve fans in the future.  It was great to have several different perspectives on the panel with Leagues (NFL and MLB), teams (New England Patriots), media (ESPN) and technology (Experience, MLBAM, ESPN) all represented on the panel.

On this podcast you’ll learn about:

  • What the NFL has learned from analysis on wi-fi network usage
  • How ESPN is changing it’s coverage to integrate mobile
  • Why 120 sports was formed and what MLBAM has learned so far
  • The advantage teams have over media with deep connections to fans
  • The importance of engaging fans where they are – home, on the move, in stadium
  • How important is it for teams to build up the live experience
  • Why the sports media landscape is fragmenting and what you can do

Resources from the episode

What they said… tweets from #SEAT2014

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Trifecta: Technology, Digital & Fan Engagement Transcription

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