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Understanding database marketing with Spencer Horner from LA Galaxy

On this week’s episode Sean chats about the evolution of database marketing with Spencer Horner, Senior Manager, Database Marketing from LA Galaxy. 

On this podcast you’ll learn about:

  • How Sean made his first impression on Spencer when they met in 2012
  • How database marketing has changed over past 4 years and how the Galaxy leverage data for ticket sales
  • How segmentation and targeting audiences has been the key to converting fans and building trust
  • How the Galaxy are converting ticket holders to “members” and the initiatives in place to feel “part of the club”
  • How soccer is still in its infancy in the US and the key is still to get fans into the stadium and enjoy the live experience
  • The “Summer of Soccer” campaign that is helping lure new fans to MLS and Galaxy
  • Sean and Spencer share their key takeaways from SEAT Atlanta
Understanding database marketing with Spencer Horner from LA Galaxy

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Very insightful

★★★★★ in iTunes by Artypants4567 from Canada on July 26, 2017 

Sean does a great job of looking at a wide array of issues in sports marketing and management. As a sport marketing student the Sports Geek podcast helps me translate lessons learned in the textbook and apply them to real life situations.

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By | 2017-09-17T19:01:44+00:00 July 31st, 2017|2017podcast, MLS Podcast, Podcast|0 Comments