What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days. We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet. On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral.
On this podcast you’ll find out about:
How Super Awesome Micro Project got started
Challenges when creating content to go viral
How the lego car actually works
How we pushed the story our via social media
Excitement of watching analytics and social chatter around the project
What it is like to be on the inside when your content takes off