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Collingwood TV to The Club with Jonathon Bernard on developing your video audience

Collingwood TV to The Club with Jonathon Bernard on developing your video audience

Sports Geek Podcast featuring interviews with sports marketing and technology professionalsCollingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week’s Sports Geek Podcast.  On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans.

On this podcast you’ll find out about:

  • Why The Club format changed from season 1 to season 2
  • How Collingwood developed a point of difference against traditional media rivals
  • Why breaking the news isn’t that important as delivering the story behind it
  • What exciting project Collingwood has planned for 2014
  • How the Perth Wildcats reconnected with fans before move into new (bigger) venue
  • Why preaching to the converted is a flawed strategy for growth
  • Importance of developing your fans as your brand ambassadors

 

Collingwood FC Magpie Army Digital NumbersResources from the episode

Watch The Club on YouTube

First episode of The Club

2 seasons later

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Collingwood TV to The Club with Jonathon Bernard on Developing Your Video Audience Transcription

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By | 2017-09-17T18:48:52+00:00 October 25th, 2013|2013podcast, AFL Podcast, Podcast|0 Comments