On this week’s episode, we recap the #SportsConf discussion about the Rise of the Millenials: Best Practices in Engaging Today’s Fan in the Feed with a great panel Jayne Bussman-Wise, Kash Razzagh, Kevin DeShazo, Patrick Cassidy and Valerie De La Rosa.

On this Sports Geek Podcast you will learn:

  • How to track and engage the millenial fans.
  • Today’s sports fans’ preference on consuming content.
  • Engaging fans from a team, social platform, brand, content discovery engine, fan network, etc. point of view.
  • The importance of creating a community where there’s a conversation around your team/brand.
  • The significance of shifting the focus on the fans, instead of on your team/brand
  • Building brand awareness VS monetisation schemes
  • Why you need to approach different social platforms distinctly
Sean Callanan hosts #SportsConf panel

Resources from the podcast

 Preview for Unconvention with Jack Delosa

Watch the #SportsConf replay on YouTube

Posts from #SportsConf you may have missed

What 7:00am looks like at Sports Geek

Some tweets from our Google Hangout

Jess all over it as a panelist and live tweeting

Thanks Kevin for your contributions

Content fatigue is a problem

Hamsters > Cats on StumbleUpon

Follow the panelists

Great 2 days from Steve & Anthony

Andre Igoudala finished off #SportsConf with Erin Sharoni

Thanks to the guys from Hashtag Sports

https://twitter.com/Hashtag_Sports/status/568549848263233536

Are you following @seancallanan on Instagram?

https://instagram.com/p/zUQ_SJME3_

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What we do

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Final spots for SEAT London

Contact Sean if you want to attend SEAT London at Lord's March 17
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Want to join Sean at SEAT 2015?

Sean is organising a pre-SEAT trip including team visits in Seattle, Portland & San Francisco.
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Want to catch up and learn about latest in social media marketing?  Join me at Social Media Marketing World in San Diego this March.
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