REPLAY - Aaron LeValley - AEG (LA Kings & LA Galaxy)

REPLAY – Aaron LeValley – AEG (LA Kings & LA Galaxy)

This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.

Today's episode features Aaron LeValley from AEG discussing his work with LA Kings and LA Galaxy originally posted in January 2014.

On this podcast you’ll find out about:

Why CRM and Digital teams work in unison at AEG Sports
How the LA Galaxy plan to build on season ticket base
How LA Kings used direct messaging on Twitter
Importance of privacy as marketers get access to more data
How LA Galaxy use marketing automation to sell more tickets

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2019-09-16T13:23:13+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.