Jack Elkins from Orlando Magic on Business InnovationJack Elkins was a lifesaver for me at SEAT in Miami covering for me on Saturday as my voice recovered, we didn’t talk much so we caught up to discuss his role as Business Innovation Manager at the Orlando Magic.  One of the most tweeted about CRM sessions at SEAT was with Katie Morgan Katie Morgan and Lou Antonucci from Scribe discussing how the Texas Rangers integrate multiple data sources for their CRM solution.

On this podcast you’ll learn from about:

  • Why Orlando Magic have an innovation lab
  • Why innovation is not always tech focussed
  • How startups can pitch to sports teams
  • Why there is no such things as too much data
  • CRM comes down to tickets so you need to know your fans

Resources from the episode

Katie in action at #SEAT2014

Watch full Bryan Cranston MLB one man play

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Jack Elkins on Business Innovation at Orlando Magic Transcription

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