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Brooke Eaton on balancing global and local marketing

In the latest podcast, Sean catches up with Brooke Eaton, Director Digital Media for Barclays Center and Brooklyn Nets on the challenges balancing global and local marketing.

On this Sports Geek Podcast you will learn about:

  • Brooke’s baptism of fire in her new role just before NBA All-Star game
  • How the Nets are connecting with Brooklyn
  • The success of #bkneighborhood hashtag
  • How Brooke’s background in Olympics helped her move into NBA role
  • Why it’s all about “creating content and creating experiences”
  • How marketing a stadium differs from a team
  • How the Nets use Snapchat to tell stories
Great to tour Barclays Center when in NYC

Resources from the podcast

Check out some highlights from Brooklyn Nets & Barclays Center

Brooklyn Nets awesome fan photo shoot documented on Snapchat

 

Brooklyn Nets Goofballs

Bye bye SEAT 2015

Do you agree with this Snapchat take?

So I snapchatted Ferris Bueller to prove a point…

Love this use of team based GIFs

 

Brooklyn Nets preseason announced

Your Monday just got a whole lot better. #Nets preseason schedule officially announced! Check out the link in our bio.

A post shared by Brooklyn Nets (@brooklynnets) on

Thanks again Brooke for the chat and the tour of Barclays when I was in New York.

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Insightful content

via iTunes by Hultink from Australia on August 27, 2015

Great insights across and industry with varied digital strategies and execution. Sean is a true thought leader for the sports digital marketing space!

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Brooke Eaton on balancing global and local marketing Transcription

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By | 2017-09-17T18:48:21+00:00 September 2nd, 2015|2015podcast, NBA Podcast, Podcast|0 Comments