Best of Digital Sports World #12

So nearly two months to the day, #BODSW is back in action! After a very busy time here at @SportsGeekHQ, the weekly #BODSW is firing back up, so let’s dive straight into what’s been happening in the digital sports world.

Head of the Nielsen Sports Group, Stephen Master, recently hosted a panel discussing, “How mobile is changing sports media & marketing”. The panel featured man high-end sporting professionals and is well worth a look.

With the digital world growing rapidly in terms of news and current affairs websites and writers, News Limited are becoming trendsetters by planning a digital subscription news website. Ross Dawson (@rossdawson) has all the details in his blog.

Excellent interview of legendary NFL commentator Al Michaels with ESPNs (@espn) Bill Simmons. (Side note: If you’re a fan of sports writing with twists and unrivalled flair, follow Simmons on Twitter, @sportsguy33, and check out Grantland. You won’t be disappointed).

Let’s come a little bit closer to home now, with new Collingwood (@Collingwood_FC) coach Nathan Buckley giving an exclusive interview to Collingwood’s in-house media channel, CTV. The video, which can be watched here, has had nearly 4,000 views on YouTube it shows how clubs can now manage the media message as both The Age and the Herald Sun quoted from the interview.

Now we head back to the US with our #bodsw, with Technology Review’s (@techreview) story about the Stanford School of Medicine using specially-designed mouth guards to conduct a study on the effects of head injuries in football players. Get all the details of the study right here.

With the ongoing #nbalockout still causing grief to players and fans alike, PR Week US (@PRweekUS) has published a story, telling of the National Basketball Players’ Association educating it’s members on how to be smart with social media and not lose the PR war.

A warm Sports Geek welcome to Twitter for the @MCG

Now we now the Melbourne Cricket Ground is not new to Twitter but they now have a Twitter handle that befits their standing in Melbourne’s sporting scene.

Sports Geek was engaged to obtain the shorter @MCG and transition from @MCG_News.   Navigating the Twitter support ecosystem can be tricky but we’ve done it before obtaining @WestCoastEagles and managing the move from @WCEOfficial.

No need to change your Twitter lists or follow the new accounts if you were following @MCG_News you are following @MCG, but now it is easier to mention them in your tweets.

If you would like to secure your rightful place in the twittersphere please contact us we are more than happy to consult and take you through the process.

[blackbirdpie url=”https://twitter.com/#!/MCG/status/120962588875030528″]

Best on Ground

This week’s BOG goes to the All Blacks.

Not only have they dominated on the field, getting to the final of the Rugby World Cup, but they’re leading the way digitally off-field, also. Check out how the All Blacks are taking advantage of digital media and making a splash on Facebook.

The anticipation awaits….

Video of the Week

If you haven’t checked out CNBC Sports Biz (@SBGameon) you should with host Darren Rovell (@darrenrovell) and Erin Sharoni (@erinsharoni) they will keep you up to date in the sports business world.  Take a look at their video on Apple founder Steve Jobs’ impact on sports.

Thanks to @Dion_Anthony for assistance in compiling #BODSW