NHLTwitterListsTwitter recently released new functionality to allow Twitter users to be grouped into “Lists” to provide easier access to follow groups of your followers.  If you want a full Twitter run down check out this TwipTip post.

At Sports Geek this new feature is a great way to help connect fans, a leader in this area is the NHL who have transformed the NHL Twitter account into a giant fan connection platform.  A simple tweet from the NHL got hockey fans into action.

@NHL Hey guys–we want to create lists of #NHL fans by team! Please Tweet @NHL your favorite team or teams w the hashtag #myfavoriteNHLteam

This allows more fans to connect with their favorite hockey team, which will only help create more buzz around the NHL.  It’s this kind of internet buzz that Mark Cuban believes (as do we) that can enhance the sports TV experience and ratings.

Unfortunately Twitter only allows 20 lists to be created so not all NHL teams are currently listed but it is a great start in building a strong passionate fan base.  The lists allow the fans to engage each other allowing more discussion and creating a strong social media voice for the franchises and league.

Lists also can help leagues and franchises solve the problems of fakes (previous post) by providing their own “Verified” lists like the AFLPA have done for AFL players.

We’ve been playing with lists with our SportsGeeksStars account which follows all Twitter account that interest Sports Geek – sports, leagues, athletes, brands, geeks.  Check them out.