Demons CEO shares insights via YouTube

Good work by Cam Schwab (@camschwab) of the Melbourne Demons starting “Whiteboard Wednesday” discussing strategy behind running a sports franchise.

I'm sure Demon fans are stoked to get this level of access to their club's CEO.

It's a great use of YouTube as a video sharing platform I'll look forward to more Whiteboard Wednesdays.

If you're looking for the book mentioned in first video then look no further, Management Secrets of the New England Patriots Volume 2

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2018-03-12T12:34:58+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.