Can Premier League stop fans posting goals? – ICYMI – @SportsGeek News

Sports Geek ready for a big A-League seasonWhat @SportsGeek reads…..

Premier League warns about posting goal videos online, is it a futile exercise?

Pro sports teams walk a fine line using analytics to sell more stuff.

Want Wi-Fi at stadium? PSV Eindhoven fans don’t! They protest against introduction of Wi-Fi (click to see how)

Fox Sports shows sports fans the love with social engagement strategy.

Twitter urges celebrities to tweet at each other with new features for verified users.

Leveraging social and digital media to drive revenue in collegiate athletics.

Making the break from employee to entrepreneur with Steve Sammartino.

NFL films retains its name as it goes digital.

‘Madden Season’ is either the best or worst game advertisement ever

Keeping it simple: Why “The Ice Bucket Challenge” works..

These five Australian rugby league teams looked awesome playing as Marvel Comics superheroes.

Have you seen this? Nike RISE ‘House of Mamba’ LED court.

In case you missed it – Reprint of Sports Geek News – Wednesday 20th August 2014

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SGP 056: Know your fans & why IFTTT is awesome

Sports Geek ready for a big A-League seasonOn this week’s podcast we look at the challenges facing national sporting organisations, why IFTTT is awesome and ready for season 10 of A-League.

On this podcast you’ll learn about:

  • What national sporting organisations need to do to succeed in digital
  • Why loose connections of your fans is important
  • Importance of having clear goals when you have limited resources
  • Why we use IFTTT with all of our clients
  • How you can monitor every player on your playing list
  • Importance of the favorite button on Twitter
  • How I met Magic Johnson
  • Importance of storytelling in sports

Happy Birthday MagicResources from the episode

Watch Magic Johnson – The Player

Watch Magic Johnson – The Business man

Here is the Bloomberg Game Changers documentary discussed in the podcast

Five IFTTT recipes you can use now

Keep track of your player’s Instagram content.
IFTTT Recipe: Save specific user Instagrams to Dropbox connects instagram to dropbox

Save fan Instagram photos you like.

IFTTT Recipe: Save Instagram Likes to Dropbox connects instagram to dropbox
Reward fans who create great tweets for you

IFTTT Recipe: Create a Faved fans list connects twitter to twitter

Keep track of Instagram photos you like.

IFTTT Recipe: Save Instagram Likes in Google Spreadsheet connects instagram to google-drive

OK six because we need one for Android

IFTTT Recipe: Ping Android phone for new  @SportsGeek podcasts connects feed to android-notifications

And one for Apple users
IFTTT Recipe: Ping iOS device when for new @SportsGeek podcasts connects feed to ios-notifications 

Please take SGP Survey

Complete SGP Audience Survey

Thanks for all the feedback, please connect with me on Linkedin.

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Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your network. Thanks in advance.

Leave an iTunes review

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On SoundCloud?

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Have you got the sports digital case study eBook yet?

SEAT EBook PromoIf you are on the Sports Geek News email list then you’ll have a copy of my presentation and supporting eBook with case studies from around the world including NBA, Arsenal, Portland Trailblazers, Melbourne Storm, Socceroos, Detroit Red Wings and a few more that I couldn’t include on the day.  If not sign up below, confirm and we’ll email it to you.

Facebook Like gating to be banned, how will you cope? – ICYMI – @SportsGeek News

In case you missed it – Reprint of Sports Geek News – Thursday 14th August 2014

What @SportsGeek reads…..Relief after getting through SEAT Welcome Address without my voice

Facebook Like gating will be banned on November 5, what does this mean for you?

Barcelona to host first sports theme park.

Which NFL stadiums are best reinventing the fan experience?

2014 Sports Stadium WiFi: The Complete A-Z Guide every US state rated

Everything you need to know about your Facebook reach statistics.

This is the stupidest athlete endorsement you’ll ever see. At least Cristiano doesn’t demonstrate it!

2 SEO Tools unveil some massive treasure.

Here’s what happens when your joke goes massively viral on Twitter, fascinating read on internet funny

Good points by Greg Baum on AFL pushing fan engagement initiatives, what do you think?

Marc Maron interviewed Robin Williams on his podcast a few years ago, worth a listen

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How sticky is your sports app? – ICYMI – @SportsGeek News

In case you missed it – Reprint of Sports Geek News – Wednesday 6th August 2014

Relief after getting through SEAT Welcome Address without my voiceWhat @SportsGeek reads…..

NFL Commissioner Roger Goodell talks stadium Wi-Fi.

Rumour File: AFL faces legal fight with union and Record reporters interesting development for AFL Media.

How to find your Uber passenger rating cool tech hack… I’m a 4.8

Sports apps have the highest abandonment rate. How sticky is your app?

Manchester United uniform is pricey real estate, as Chevrolet knows.

Is US sports fan engagement model the right one for AFL fans?

Buffalo Bills coach has issues in first NFL game with Surface tablets

How to create a social media marketing plan from scratch.

Good sport sponsorships: industry trends, best practice and risk management.

Looking for a funny match day activation? This never gets old Bucks Baby Race.

Smart take by Wil Anderson on being on the dole and building a business.

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Digital is the face paint of a sports fan generation

My presentation at SEAT in Miami was supposed to be a showcase of sports digital case studies around the world as I meet with, work with and talk to sports business executives through my consulting work and podcast interviews.  As I pulled together the campaigns it become obvious that the sports fan is changing and digital is the driver.

Fans no longer need to paint their faces to show their support for their sports team.

Digital allows them to support them on whatever platform and manner that suits them all from the comfort of their home, mobile or for some at your stadium.

Each fan uses digital to fit their personality and how they use each platform.

Digital is the face paint of a sports fan generation

Here is my presentation from SEAT

This presentation was given at SEAT Conference in Miami on July 22nd.

Full eBook available to SEAT 2014 (#SEAT2014) attendees and subscribers to @SportsGeek News for a limited time.

Presentation given by Sean Callanan, eBook includes stats and quotes from campaigns explained in this presentation.

Teams include Tampa Bay Lightning, Portland Trail Blazers, AFL, UEFA, Adelaide Crows, NASCAR, Arsenal, Melbourne Storm, Golden State Warriors, NBA, St Louis Rams, Football Federation Australia, US Soccer, Detroit Red Wings, University of Miami, Mountain West, LA Kings, Houston Rockets, Hawthorn Hawks and Super Awesome Micro Project.

Get Bonus eBook

Sign up to get SEAT eBook right now

Over 70 pages of case studies and examples for your next digital campaign.


SEAT2014 Thanks to these people who helped with case studies and quotes for eBook

Want more from SEAT?

Want some more info from SEAT Conference?


Why LeBron can’t go home again – ICYMI – @SportsGeek News

In case you missed it – Reprint of Sports Geek News – Wednesday 30th July 2014

Relief after getting through SEAT Welcome Address without my voiceWhat @SportsGeek reads…..

Why LeBron can’t go home again - great article by Kareem Abdul-Jabbar

New San Francisco 49ers stadium is a geek heaven

These jerseys look awful but no doubt the fans will love them - The first ever selfie jerseys are here!

Study: Mobile users who engage with fans use Facebook most

Understanding the expectations of a 21st century fan

Foursquare rebrands, unveils new app and logo

Introducing Save on Facebook

Some wise words from Ray Allen on what athletes deal with from fans on his instagram account

So you’re not up at 5am to work? What’s wrong with you? NothingGreat post

This. Is. Awesome. Here is Frank Caliendo as Morgan Freeman reading the LeBron letter

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SGP 055: SEAT Conference recap – IT, CRM & Digital

Relief after getting through SEAT Welcome Address without my voiceWhat a week in Miami, a big thanks to Christine Stoffel for another great SEAT conference.  Yes it I faced some hurdles including losing my voice 36 hours before co-presenting the Welcome Address keynote but with some quick thinking and some slides we powered through.  I’m already looking forward to SEAT 2015 in San Francisco and interviewing and working with teams who attended in Miami.

On this podcast you’ll learn about:

  • What happens when you have no voice and a keynote to present
  • How you network without speaking using an iPad
  • What the NFL & MLB are doing for the fan in the stands and at home
  • The great fragmentation of sports broadcasting and why leagues and teams need to address it
  • How we are gatekeepers of sports brands
  • Why digital must be everywhere and why we are all champions of digital
  • Why you must be in San Francisco for #SEAT2015

Keynote panel discussion with Michelle McKenna-Doyle CIO of NFL discussing fan engagement in stadium at NFLResources from the episode

Relive the SEAT Conference Welcome Address

Thanks Tod

People did ask how I integrated a live tweet into my keynote presentation, (hint: I didn’t, Tod was prepped to tweet, it was staged but it got the laugh).

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your network. Thanks in advance.

Leave an iTunes review

Listen or download episode here


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Follow Sports Geek on Soundcloud, all episodes available.

#SEAT2014 eBook out Friday!

You must be on the Sports Geek News email list to get a copy of my presentation and supporting eBook with case studies from around the world including NBA, Arsenal, Portland Trailblazers, Melbourne Storm, Socceroos, Detroit Red Wings and a few more that I couldn’t include on the day.

Podcast transcription

DJ Joel: Welcome to the Sports Geek podcast. The podcast built for the sports digital marketer.

DJ Joel: And now here’s your host who’s a sports geek like Mark Cuban, he just has a few more dollars, Sean Callanan.

Sean: Welcome to another edition of Sports Geek podcast. This one is coming to you live from Oakland Coliseum. I’m here in San Francisco after the SEAT conference in Miami and I really wanted to give a bit of a recap on SEAT, the ups and downs.

If you’ve been following me on Twitter you would have seen some of the, definitely would have seen the downs. I arrived in Miami late Thursday night after a long travel all the way from Melbourne to Sydney, Sydney to Dallas. A little bit of a delay in Dallas and then we arrived into Miami at about eleven o’clock Thursday night. Got up on a Friday, went for a run, felt OK, did a bit of a tourist thing in Miami on Friday and then started catching up with a few people who were already in. People like Aaron LeValley from the Kings and Fiona Green from Winners.

It was good to see them and I was at the bar had a chat with both of those people about what we’re going to do in SEAT and literally mid-sentence my voice went not scratchy, not whispery completely gone. So this was Friday night and I was scheduled to give the welcome address for SEAT conference at Sunday at three so little bit of mild panic.

I hadn’t seen Christine at that stage. I caught up with her only an hour ago or an hour after that. Told her that via sign language that I could not speak and I was going to do everything in my power to be ready for Sunday. So the creative motors started to turn and I put out the call to the internet and asked for best remedies for a lost voice. Don’t trust everything you hear on the internet it’s probably the first thing.

A lot of people said whiskey, lot of people said hot tea with whiskey, lot of people gave a lot of home remedies for sore throats and it turns out thanks to Kevin Akers from the Golden State Warriors he sent me an article and said I had to read it right now, included the five myths of losing your voice. I was doing all four of the wrong ones.

I even bought a bottle of whiskey ready to knock it over and try to get my voice back. Alcohol’s a no-no, tea’s a no-no because dehydrates the vocal cords and the main point was to drink lots and lots of water so if you’re ever faced that situation, my advice is to drink stacks and stacks of water. So I started to practically water boarding myself on Saturday. Big thanks to Paul Greenberg, godfather of CRM, who was also at the conference he reached out to me with some medicinal honey and lemon tea as well as some throat lozenges.

I hope this new microphone that I bought and that’s the funny thing I bought this microphone two hours before I lost my voice so hopefully this works. I’ll check it out later, but I’m going to continue, but this is a podcast with the sounds of the game all the way through it here at the Oakland Athletics game. The A’s currently have this under control. There’s the Astros. But yes, thanks to Paul, he brought in some throat lozenges and some honey-lemon tea and it did definitely help having some of those and they’re making some noise here at the A’s after a pitching change by the Astros.

They are down 4-1 at the minute. So I was stuck. One of the main advices was to not speak to rest my voice so from Friday night at eight o’clock until Sunday at about twelve o’clock I didn’t speak. I was just going to lock it down and see if I could get my voice back. Unfortunately for me, but fortunate for everybody else that stayed in the steering community and a few invited guests, we had a networking event on a yacht and did a bit of a tour with everybody and obviously going to a networking event with no voice makes it very, very, very hard so I took my trusty iPad Mini, used Penultimate and effectively wrote my way through the evening.

I’ll share some of them in the show notes. I think I took over a hundred and twenty pages of Penultimate notes and actually provided a pretty good recap of the evening and who I chatted with. So it was really good to catch up with people at the boat even though I was doing a lot of nodding a lot of gesturing and a lot of scribbling on the iPad so… and there’s been another walk and now the A’s are now loading the bases, up 4-1 in the sixth. This one could be over quick.

So Saturday night went well, met up with a good mate Russell Scibetti, Richard Clarke came in from Arsenal, caught up with Charlie Shin from Major League Soccer, absolutely terrific opening night networking event run by Christine, Christine put in a lot of time and effort into this years’ SEAT conference as you probably heard from me earlier.

Over 750 people turning up, it was a remarkable performance, the Fontaineblue hotel was remarkable that Saturday night the Pussycat Dolls were playing at the pool… and that that one is, is, is, is, out of here! That is a grand slam ladies and gentlemen. There’s sounds of the game Oakland A’s style.

So Saturday finished up and Sunday came along and I really had to plan for doing a welcome address and really to do one without being able to speak. So I had the idea of persisting Christine in co-presenting the welcome address, Pen and Teller style effectively and I built some slides that allowed me to help Christine through the welcome address without me speaking at all.

So those slides are available on the Sports Geek Slideshare Channel and they’ll be in the show notes. It was a really good result. The welcome address went really well. Very pleased that I got through it. A shout out to Steve Connelly from the Red Sox, he thought the whole thing was a social experiment, just to see if I could suck everybody into thinking I actually lost my voice, Steve I did lose my voice but I did I think thirty-five minutes into the welcome address start talking while we were taking the fan cam.

So if you were looking at the fan came from this years’ conference you might see some shocked faces and some jaws dropped because that was the time I started talking and telling people to smile for the photography. So everything went well. Check out the slides, it was good for a laugh.

The SEAT conference overall, despite my failings from a voice point of view, was a remarkable event. The digital track grew, great to see so many new faces, Amy from the NHL and Charlie. Where’s Charlie is the hash tag because Charlie got a shout out in the welcome address and wasn’t in the room, Charlie from the MLS, great to see so many more of your colleagues at the conference and great to see such a growth in the digital marketing trek. I only had the one session myself on the Monday where we’re showing the sponsor showcase and thankfully I had, I was co-presenting that with Jack Elkins so I was really just monitoring the time and Jack was able to cover the bases so thanks to Jack from The Magic.

So Monday was some great sessions especially in the digital trek. We had a closed-door session at the end of the day with Kenny Lauer and my voice started to come back so a really good discussion the closed-off sessions at SEAT are really important where they’re all just team representatives and people working the field, no sponsors, no pitching.

We’re lucky enough to have the sponsors sponsor the cocktail portion as we had a few drinks when Kenny Lauer was conversing with me at the closed session we had at the cocktail called the Smoking Kenny. Then we had a really good discussion on why we do sports marketing and how is it different from regular marketing and it was really funny that we came… we ended up going into a discussion that was more about the story telling and brand and we really moved away from the technology because there was a lot of discussion about beacons and fan experience and Wi-fi as normally happens in SEAT.

That first closed-off session was really good because everyone started talking about why sports marketing’s different and what the challenge is for us as sports marketers. There are always some of the best sessions.

Another one of the great sessions was Oscar Ugaz. He came in and absolutely delighted the crowd with his take on all things digital and social took us through the importance of digital bringing in revenue and being really revenue focused to be taken seriously by the business.

But one of the key points he made was looking back at Real Madrid and that pretty much fits in with every single sports team around the world. Look at where the revenue comes from, it comes from TV, comes from tickets, and it comes from sponsorship, and digital is a tiny, tiny piece but it is a piece that is growing and it is growing over time so as that piece of the pie grows it will grow in more importance and it’s really important for especially the people at SEAT and everyone is listing you a champion of digital is to keep champion digital throughout your organization.

Lot of talk also throughout the conference about where digital sits and the fact that sort of has to be really pervasive throughout the whole organization and also discussed the possibility of the first sports franchise appointing a Chief Digital Officer. We think that would be a big step for digital in the sports world, following the lead of brands around the world. So Tuesday came along and I was really just hoping that my voice would come back to full strength.

I had four sessions for Tuesday and kicked it off with a key note panel, a fan engagement panel with some representatives, Michelle, CIO of the NFL, Eric Johnson than you for coming in. He arrived at two o’clock in the morning the night before from ESPN, Joe from Major League Baseball Events Mania, Junior Gaspard from Experience, Fred Kirsch from the Patriots, and we discussed fan engagement.


Sean: And we’re back I was just rudely interrupted by someone who thought I was with the radio station, so where was I? So Tuesday, fan engagement panel, I was really good to talk about the life cycle of the fan and where they sit, we talked about the fan in the stadium and having to engage them around making sure there’s access to Wi-fi and those kinds of things to what ESPN is doing from a media point of view and the fan on the move is and talking about what BAM are doing as far as how critical mobile is and how critical the out of market fan is and how they go about engaging them and then we talked about how experienced upgrade apps to really increase the fan experience so a really fun discussion.

One of the things we did get to was the traditional model of broadcastings not broken, but has definitely changed and I mentioned Steve Sammartino’s new book, you know Steve from Beers, Blokes & Business, but also you would know him from the Super Awesome Micro Project- his new book The Great Fragmentation, it’s definitely the case that the sports broadcasting world is going through the same thing where now fans are consuming their sport across multiple platforms and across multiple devices so definitely fragmentation coming through the world of sports and you have to think about that.

It’s really good to hear from Fred Kirsch around how important the content was to his fans and how important it was to cater that content to what his fans wanted on the platforms that they wanted because that was really nice lead in to my keynote presentation later in the day. And in the next session I had was with a few former podcasts guests.

I had Kenny Lauer from the Golden State Warriors, Oscar Ugaz formerly from Real Madrid and now at Wonderman and Richard Clarke from Arsenal. The fact that we had already known each other made for a really interesting, relaxed conversation thank you to Kevin Cote for taking photo with the panel.

We really did have the whole world covered from a point of view, point of view. Point of view, point of view there you go. With Australia and Europe and the UK and the U.S., so it was good to sort of see where all of those guys saw where content sits, the importance of serving the fan, the importance of the gatekeeper of the fans to a certain degree and making sure that the fan is at the center of everything they do.

So I’ll grab some of those clips and we’ll see how it recorded, I’ll share some of those clips in future podcasts, then I lucky enough to do my keynote later in the day. The main gist of it was that digital is the face paint of this sports fan generation.

Fans no longer have to paint their face like David Puddy, devil worshiper from the Seinfeld episode, the face painter from way back in 1995. They can choose how much face paint they apply by consuming your digital, engaging with your digital, and engaging with other fans so that was the main premise of it and they shared some great case studies and thank you guys who helped me put that together and don’t forget if you’re on the Sports Geek news email list, that e-book will be coming out in the next email and you can subscribe to that by going to

So I just wanted to keep this podcast short, I am actually, as I said, I’m at Oakland Athletics game at the minute and this will be San Francisco, or at least will be the destination for SEAT in 2015.

I’ve already had some discussions with the guys at Facebook and Twitter they’re real excited to be involved as sponsors like Samsung, and I expect a fair few of the sponsors from this years’ conference to definitely be back for San Francisco. It was really great some to go to Miami Marlins Park on the Monday nights.

Thanks David Enriquez from the Miami Marlins for hosting us. I’m going to be catching up with David soon to talk about his experience at the ball park and his experience over all. So he’s a future guest on the show and then Tuesday night we went to Sun Life Stadium, home of the Dolphins and had a great night partying in the leave particularly the night club at the End Zone at Sun Light stadium.

Until next year I’m already looking forward to SEAT 2015 the bar has been set very high by Christine and the team. Big shout to out to all of the team black shirts. They did an amazing job to keep the schedule running, made sure everyone had anything they need, but a really big thanks to Christine and her team but primarily Kylie Caflisch and John and all the team behind the scenes making it an absolute success.

One of the most successful conferences I’ve been to and one of the most collaborated events and to go from 450 people to 780 people, I think is the final tally, is no mean feat. So as I said, on the Sports Geek Facebook page I’m very thankful to be part of the State Steering committee and helping Christine grow this conference.

If you’re a listener and you haven’t been to SEAT, I implore you to put it in your diaries now, put it in your budgets now and get to San Francisco in 2015. I’m going to be looking to take more Australians and organize a little bit of a tour so if you’re an Australian or a New Zealander and you want to go to SEAT please get in touch.

I’d love to be able to take 20 or 30 Australians over to San Francisco. It’s well worth it. It’s more than well worth it. You will meet so many great people, so many different teams, and it’s definitely worth the plane ticket, the price of admission and a couple days off.

I’m going to wrap this up and hopefully put this up later today. Might be short on show notes but hopefully you’ll get a feel for what SEAT went like. I hope to have more podcasts in the can from SEAT, but unfortunately I had to cancel my three hours of podcast interviews on Saturday because it was very hard to podcast without a voice. But nevertheless, I have scheduled many interviews with people who aren’t sick that will be coming down the pipe very soon.

So that’s it from San Francisco or in this case from Oakland and until next week my name is Sean Callanan from Sports Geek and thank you for listening.

DJ Joel: Check out which teams work with Sports Geek at Find all Sports Geek podcasts at Please leave a review on iTunes. Go to Thanks for listening to the Sports Geek podcast.

TDF cyclists faced with a new danger – ICYMI – @SportsGeek News

In case you missed it – Reprint of Sports Geek News – Wednesday 16th July 2014

DaveSjolinDesaLogicWhat @SportsGeek reads…..

Tour De France cyclists faced with a new danger: selfies

World cup footage boosts content, viewers for FFA website

That’s the ticket: Portland Trail Blazers revamps online UX

Inside ESPN’s Social Media war room during the most tweeted sporting event ever

New Kings arena will be among NBA’s smallest, but built for profit

Hundreds of competition entrants left angry after they were unable to buy a Jeep

PUMA launches Arsenal kit trilogy

The Facebook algorithm signal no one talks about……including Facebook

#timcahilling: Tim Cahill sparks Twitter craze after response to Germany thrashing Brazil at World Cup

Throwback Thursday: A look back at NBA teams’ websites in 2004

How Google map hackers can destroy a business at will

How a password changed one man’s life for the better - must read!

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SGP 054: Dave Sjolin on sports website development and fan loyalty

DaveSjolinDesaLogicOn this week’s podcast I preview SEAT Conference in Miami with Al Crombie on ABC Grandstand and chat with fellow sports geek and coder Dave Sjolin about his experiences developing websites and loyalty systems in pro sports.

On this podcast you’ll learn from Dave Sjolin about:

  • How Dave got his start in sports, Money Ball
  • What the Trailblazers did to engage fans before Facebook
  • How fan loyalty platforms have evolved over the past 18 months
  • What Dave learned from working with San Francisco 49ers new My 49ers Rewards system
  • What we expect to be big topics at SEAT in Miami
  • Why selfies can be dangerous in sports

Resources from the episode

LeBron at World Cup

Only last week we discussed ESPN and FIFA worried about short video clips being shared and then LeBron capture YouTube celebrity who streaked at the World Cup Final as a publicity stunt.

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your network. Thanks in advance.

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Podcast transcription

Sean Callanan: Welcome to Episode 54 of the Sports Geek Podcast. On this week’s podcast, I catch up with Dave Sjolin from Desja Logic, now Skidata about sports website development and what he’s learned over the years working with several teams. Of course we preview SEAT 2014 in Miami.

D.J. Joel: Welcome to the SportsGeek Podcast. The podcast built for the sports digital marketer. And now, here’s your host, who has changed the Sports Geek Twitter handle three times, Sean Callanan.

Sean Callanan: Thanks, D.J. Joel. That’s right. I have changed the Sports Geek Twitter handle three times. Original it was SportsGeek_. I hated the underscore so I changed it to SportsGeekHQ and then lucky enough through a few friends at Twitter, I was able to nab the SportsGeek handle. This is a real tip if you are changing your Twitter handle, always secure the old handle and redirect fans. There’s nothing worse than changing over your handle and having someone go and squat on that old handle as people may have recognized that handle. So pro tip for players, it is a bit of a switch tactic. You have to be very quick about grabbing the new account, switching it over grabbing the old account. You really have to protect your brand. You don’t want someone tweeting on an old account. Bags are packed. Presentation and notes for all of the panels that I’m working on for SEAT are nearly done. I catch up with Al Crombie on ABC Grandstand and preview some of that stuff that I’m looking forward to at SEAT. I also catch up with fellow SEAT steering committee member, Dave Sjolin and talk a little bit about the geek side of sports and sports website development. So it’s good to catch up with Dave later in the show, but first here’s Al Crombie on ABC Grandstand.

Al Crombie: Lebron’s not going to Miami. Sean Callanan is going to Miami. That’s the big news.

Sean Callanan: Yeah, exactly. I’m using Grandstand obviously to announce that I’m going to Miami. I’m going to Miami for a conference. If anyone wants any cut priced Lebron gear, I’m sure I’ll be able to get a stack of it. I’m heading to Miami next week for SEAT conference. I’ve spoken about it before.

Al Crombie: SEAT. S-E-A-T.

Sean Callanan: Yeah. It’s Sports Entertainment Alliance and Technology, really right in the wheel house, as they would say, for what we do at Sports Geek. So there are three tracks of sports business professionals that turn up. It started as a CIO. The Chief Information Officer of all of the pro teams. The guys that manage all of the tech. The geeks of the sports world. They are the guys that set up Wi-Fi in stadiums and make sure that databases are running and making sure that fans are getting the right offers, those kinds of things. Keeping all of the technology that’s really growing space in the sports field especially in the stadium area. The other two tracks are the CRM the Customer Relationship Management System. Again, being able to understand your fans, track what they’re doing, and present them with the right offers; integrate the right campaigns and sponsors. Those kinds of things. We’ve spoken to a few of those guys with Francis on the show. Then the track that I curate. I curate the digital track so it’s the digital guys who are producing the content, running the social media platforms and engaging the fans on the platforms that they play on through their mobile devices and in the stadiums as well. Last year it was in Kansas City and I hobbled around on crutches.

Al Crombie: Wow. It’s been a year already.

Sean Callanan: It has been a year so I’m really looking forward to catching up with some of the teams that are there both from a US point of view. So a lot of the pro teams will be in attendance, but then there are also a good contingent of internationals, myself, coming from Australia. Then bigger names like Richard Clark who we’ve had on the show from Arsenal. He’s coming down to Miami because Arsenal are having a trip to the states and I really think a lot of the EPL teams will be pushing their marketing into the US after the World Cup and seeing that the US are really interested in football. So I’m really looking forward to it. There will be some big discussions on I guess, the future of digital and engagement with the fans.

Al Crombie: It’s so interesting isn’t it because you’ll be riding the first wave in just seeing the growth and how especially with fan interaction, the digital components in the stadiums. You’ve mentioned it on the show before, but it’s a real exciting new aspect of the sporting experience.

Sean Callanan: Yeah. So one of the panels I’m running is on the fan trifecta of technology engagement in digital and how they sort of weave that together. So some of the guys on the panel… I’m really looking forward to it, to have someone from… We’ve spoken about Major League baseball advanced media. Their technology, company, ESPN, the NFL, the New England Patriots, to talk to them about how they go about engaging the fan. The fan can be in different places and so you have to work at different profiles of these fans. You have the fan on the coach who has their mobile device while they’re engaged with the TV and watching the game. So how do you communicate and engage them and not distract someone from what they’re watching, but provide extra benefits for that experience. Then there is the fan that is on the move. This is the fan that is being targeted more and more because we are. We’re on the move all of the time whether we’re commuting, walking, at work or anything like that. Fans still want that information so how you go about connecting with that fan or even the fan that’s coming to the stadium. How do you engage with that fan? Then the whole other experience is, how do you engage with the fan that’s at the stadium? So there is making sure there is Wi-Fi, but making sure that you’ve got these utilities whether it’s in your stadium itself or in the apps you develop. So some of the things we’ll be discussing are things like beacon technology. Beacon technology is a technology that’s available in iPhones and Androids. It’s where you can set up these beacons and they send out either a sound or a Bluetooth message and it will send a push notification to your phone so it knows you’re in the stadium. Guys like the Golden State Warriors, as you’re walking into the stadium, it says, “Welcome to the stadium. By the way, if you go to Bay 124 you can pick up your special bracelet or a giveaway”. Or something like that. It’s a little way to thank the fan for going to the game.

Al Crombie: A little personal touch.

Sean Callanan: Yeah, but then what they also can do is present offers to people in specific parts of the stadium. So if you’re going to the upper levels or the nosebleed section and they can have a beacon at the top of the escalators that say, “Just to remind you, there are some seats in the lower level if you want to upgrade your seat.” It’s not pushed out to everybody in the stadium, but just the people that it is completely relevant to. So just that small notification can turn people to go, “Yeah. I have a little bit of extra cash in my pocket. I wouldn’t mind sitting closer to the court. I never get an opportunity.” It’s that kind of technology that, one, makes you want to open up the team app and also maybe get a better seat. Bring in a bit more revenue. Increase the fan experience and make them want to come again. Those are some of the topics that will be discussed. I’m really looking forward to it.

Al Crombie: Yeah. Fantastic for you to be amongst them, especially with some of these big players on the list of paper here. Some big, big sporting clubs involved. I know you deal with the AFL clubs here and the ARL clubs. Where is Australia at in regards to this fan interaction and getting on board and just the tech aspect of the sport?

Sean Callanan: I think from an outside of the stadium view and the content being developed and pushed out, I think the teams are doing a great job entering that same sort of space. They are probably just a little light on the amount of resources, but from a content point of view they’re pushing out a lot of content. It’s hard to compare the IFL and ARL clubs with say, what Richard Clark has at his Arsenal… If I can use that term. He has a bigger team and that sort of thing. It is a matter of volume thing, but as far as the content they are producing and serving their fans and competing against media outlets, they are doing a good job. The next stage is that in-stadium engagement and that needs the technology in order to be rolled out. We’ve spoken about it before where stadiums like the SGE are getting it rolled out and ANZ Stadium is getting that rolled out. So there are a few of them getting that technology. Once that technology is rolled out and fans realize that they can use their phones, the next step is to have the mobile applications that get installed to have that functionality. Again, like the Golden State Warriors, it’s great to have the beacons in there, but the key thing is to have the beacon technology integrated with your app so you can send someone a ping when they walk into the merchandise store and it just presents you with an extra offer. So you were just browsing, but now you’ve been told you can get an extra 10% off because you’ve opened your phone and it’s told you about it. You’re now more likely to buy it because you’ve just been given that offer. That’s where, when you can do those kinds of offers and people say, “We can roll this out and people will spend more money in our shop or people will buy upgrades.” Again, if I was able to go to the MCG and there were level 2 seats available, why wouldn’t I want to upgrade to a comfier seat or whatever? That type of tech isn’t quite there, but it’s not that far away. There are players in that space and I’ll be catching up with a stack of them at SEAT that are rolling out that technology. It’s the one that provides extra revenue and increase the fan experience, but it’s the revenue one that will probably be the one that will be ticking the box first because it’s an easy way to justify it. The whole return on investment is what teams are looking for. So who pays for the Wi-Fi has been a push/pull equation that team venues have been struggling with. There are more and more ways to monetize that and that’s what’s going to lead teams to start using it and really to get started rolling out so teams can use it. That’s the battle in Australia to a certain degree.

Al Crombie: Yeah. Looking forward to hearing what you come back with from the big conference. Let’s move on a little and get some other tidbits before we head to the news. Technology doesn’t always enhance sports. Sometimes it can hinder sport as we have seen in the Tour De France.

Sean Callanan: Yeah. We were just talking about the Tour and the crashes I was hearing overnight. Hopefully no one from the public was involved because there is a bit of a problem on the tour that we’ve spoken about before. When you’re at a sporting event there are a big pull for the people with their phones to prove that they are there and brag about it. It’s something as a sports marketer that you love. You want people to brag that they’re at an event. You want people to take a photo and say, “I’m here”, but it’s causing a bit of a problem in the Tour De France because TDF Selfies seem to be trending so people are waiting to see the riders go past and instead of cheering them on and saying they’re going a great job, they are turning around, putting their back to the riders and taking a selfie with the riders driving by. There are no rear vision mirrors on a smartphone as of yet. In some instances, members are stepping onto the track and causing a little bit of concern for the riders because they’re trying to ride in a professional bike race and some idiot is walking out, turning their phone and going, “Hey, look at me. I’m at a bike race.”

Al Crombie: Or running alongside them. It’s getting video footage.

Sean Callanan: The thing is that people have tweeted, “I nearly died” with a big smile on their face. So it is a bit of a concern. I’m sure the guys at the TDF love the fact that their fans are fully in and committed and those kinds of things, but it is a bit of a security concern. I think it’s something they have to keep an eye on. There’s a bit of danger. You wouldn’t do it with the running of the bulls.

Al Crombie: Mate. Great to have you in. Have a wonderful time in Miami and we look forward to chatting with you when you get back. I’m sure you’ll come in with a whole new set of knowledge we can rock on with for another year until the next one.

Sean Callanan: No worries mate.

Al Crombie: Good on you. Sean Callanan. Resident Sports Geek HQ. Just go to the website

D.J. Joel: Sign up for Sports Geek News at Now

Sean Callanan: So yeah, don’t forget I’ll be live tweeting from SEAT and sharing a lot of content from SEAT and I will be launching a specific e-book around the digital campaigns from around the world presentation. Not only a slide deck, but some supporting information around those campaigns. As I said, I’m still currently working on it. I will get it completed before I do it. That will be released to everyone who is on the Sports Geek News e-mail list. Simply go to and you can sign up for that and you’ll get an e-mail to download that e-book. I’m really looking forward to it and thank you everybody who has helped and contributed and shared some info of the different campaigns that they’ve done. Remember to follow SEAT Conference on Twitter. The #SEAT2014 and find SEAT on Facebook. We’ll be sharing a whole bunch of stuff on each of those platforms. I’ll have a page up that is a little bit hard to keep track of everything. If you just go to we’ll do our best to curate some of the best content there and you can also catch all of the podcasts that I’ve done with people who will be attending SEAT if you want to be in catch up mode and you’re looking for something to listen to while you’re traveling to Miami for those of you who are heading down there. Looking forward to it. One of those people who will be down there is David Sjolin. I now know how to pronounce his name. From Desja Logic. A good mate of mine that I caught up with, initially at Boston. I had a chat to him about the techie side. We got into the geeky side of what I used to do in being a coder and a developer. Dave is still very much in that space and we talk about some of the trends he’s seeing in the space and also what he’s doing with products like Ticket Net and his fan loyalty platform that he’s rolling out with multiple teams. So here’s my chat with Dave Sjolin from Desja Logic and Skidata.Very happy to welcome a good mate of mine, all the way from Portland, Oregon, Dave Sjolin. I always have trouble with your name, Dave, with that silent S, silent J. I don’t know what’s going on there, but Dave Sjolin from Desja Logic, but now moving into working with Skidata. Welcome to the podcast, Dave.

Dave Sjolin: Thanks, Sean. Thanks for having me.

Sean Callanan: How do I say your name again, because I keep stuffing it up?

Dave Sjolin: My family says Sjolin. It’s a Swedish name. Everybody has trouble with it.

Sean Callanan: I get my name misspelled regularly. Sean. I often get my coffees in the morning and someone shouts out “SEEN? SEEN?” So I’m right with you there with getting your name mispronounced. I wanted to have a chat with you. I think we first met at SEAT… Was it in Boston in 2012?

Dave Sjolin: Yeah. That’s right.

Sean Callanan: I’ve told my Sports Geek story and I was a coder before I started Sports Geek, but you’re still very much fingers locked to the keyboard. You’re still coding away. Done a lot of work in the sports website area. Do you want to give us a little bit of background of your back story in the world of sports?

Dave Sjolin: Sure. Yeah. So I’m really rooted in the technology and the development side of things. It seems today that I don’t get to code as much as I’d like to. I have small team that does a lot of it now, but I still get to do a lot of the architecture and the deep dives and some of the geeky stuff that I really love doing. So I’m a sports geek as well. Actually, right as I left school in 2000, I started working for the Trailblazers and mostly working in their CRM I kind of graduated from there to working with their scouting people. We were doing a lot of statistical scouting back when the Money Ball book first came out. Everybody was really big on that.

Sean Callanan: Yep.

Dave Sjolin: Then did a lot of stuff moving over to their marketing team and promotions. I really have a lot of experience in all different facets of working in sports.

Sean Callanan: So going back there, I think your name came out through a common friend, Dan Harbison at the Trailblazers. I’m a Trailblazer fan project that was sort of one of the first fan-only community based websites that were developed. It was done pre-Facebook era.

Dave Sjolin: Yeah. We came out with that in… We were working on it in 2008 and it was launched in 2009. Hard to believe that it was that long ago, but that was right as Facebook was getting into wide release.

Sean Callanan: Yeah. So what did you guys learn from that experience and how has the landscaped changed? What did social do to those sort of sites?

Dave Sjolin: Well, we were a very early mover in that space. Especially in the social private network. The big thing that we learned with that is probably to keep it simple. We bit off a lot on that. That is a huge platform. The I Am A Trailblazers Fan. Now a days, you don’t really have to build so much of that similar to the social network pieces that are already built for you. You can repurpose those in mash-up. So you can use just Facebook as your social network or Twitter. Then just kind of build off of that. The different features.

Sean Callanan: Yeah. I do remember I met Dan in 2010 when he came to speak in Sydney and New Zealand at the same conference I was at. It definitely was that first mover advantage. There were a few teams that built that sort of fan site before Facebook, but then if you built them after everyone had sort of started migrating to Facebook, it was sort of hard to drive that community. Now, as you said, it’s not that you have to build that whole community, its how do you integrate that community that’s out there using things like Facebook connect and those kinds of things. People don’t want another network to a certain degree now.

Dave Sjolin: Right. You want to interact with the fans where the fans are at. So a lot of teams are doing a better job these days of having a really well moderated Instagram feed and of course Twitter is engrained everywhere now. It’s a matter of striking a balance between having that conversation on the social network and also bringing the user back on to your property so they are immersed in your brand and interacting with your representatives. You can control the narrative better that way.

Sean Callanan: So some of the things from a techie point of view that you’ve worked on. We’ve sort of discussed the Trailblazer thing, but you’re your role now as Director of Engineering at Skidata. You’re moving into the Skidata family around the loyalty stuff. Do you want to sort of touch on the stuff you’ve done so far with some of the NFL teams around the loyalty space?

Dave Sjolin: Sure. Some of the earlier work we did with I’m A Trailblazers Fan has evolved to what we have now in our rewards platform. We’re probably on the third generation now and we’ve simplified it a lot. We don’t do so much. We do less, but we do it a lot better than we did before. With that platform now, we’re in with a lot of the NFL teams. We’ve had quite a bit of traction with the Broncos, the Dolphins, the 49ers, the Kansas City Chiefs. So it’s really taken off. The 49ers are probably our latest property. We just launched that in wide release about a week ago. They are really pushing the envelope on what can be done and how it works across all of their platforms. One of the big pieces of what the 49ers are interested in was the integration which has always been a problem in sports. We have a lot of vendors that are making good products, but they tend to be silo’d. So how do we get that data to flow into our C.R.M, our data warehouses so we can turn that into actionable intelligence? So they looked at a lot of vendors and a lot of different teams that were running these systems. After a long search they decided that they wanted something that was really open. Without going too techie and doing too much of a deep dive, they really kind of liked our service oriented platform that let them extend our membership and our reward services across their different platforms. Mostly mobile. They are doing some really interesting stuff with allowing users to transfer their points into money so that they can actually buy concessions in the arena. That’s a first for the industry.

Sean Callanan: Again, going down into the techie stuff, but it’s just you really having a platform with an API. An application programming interface to be able to plug in the different components that the 49ers or any other team might be wanting to do and I think one of the things… And I’ve spoken to quite a few people about the loyalty game and you look at the industries that have done it exceptionally well like the airline industries and retail. Sports now are moving into that same space. People are buying the tickets and people are buying the merchandise. People who are engaging with the team are the ones getting rewarded and it’s very easy to turn around that ROI to say, “This person is spending all of this money. They are the ones we should be rewarding.” That’s sort of why a lot of those teams are pushing their chips in with loyalty programs.

Dave Sjolin: Right. A lot of the teams that are doing it well are really focusing in on the motivational aspects of it that comes from game theory. That’s the biggest change that we’ve seen in the last four or five years in that space. We’ve seen that a lot with a lot of the Facebook games, the Farmville and things like that. They just find easy ways to hook into a user’s motivation. Whether it is intrinsically or extrinsically motivating them. Whether or not it is something they are doing and interacting with their friends or if they are competing with other people or just finding some way to give them a really quick reward to get them accustomed to doing things and earning more rewards. To train them that they can get some pretty cool experiential rewards if they stick around and come back to the site a lot. Those are the sites that are really being successful. We’re seeing more and more teams become privy to that and getting that and knowing what to ask for.

Sean Callanan: So this is really around sort of engaging your key fans. Your season ticket holders which are the most likely and most financially invested in your team and really deepening that relationship with them. I had a really good chat with Shane Harmon about membership marketing which I think Australia does really well. I think this rewards data that you’re starting to get will help you understand the financial side of things, but if you can put those rewards in and give the fans things that they really do want whether it’s a pass to walk on the field before the game or a special exclusive access to a locker room or a chat with the coaches, it really deepens that emotional investment with the team. So it disconnects the, “I’m paying this much dollars to go to the game.” I’m not even thinking about the dollars because I’m so deeply invested with the team that it doesn’t become a financial question at all. It’s always an emotional investment. I guess you would have seen the Facebook study that came out with manipulating the news feed to see how it effects people and the uproar around that. To a certain degree it’s just Facebook testing it to make their product better, but it did make them sound, very much evil. They’re pretty much just trying to make their product better and deepen that emotional engagement with their fans. So I didn’t have a massive issue with it, but is that sort of your take on it as well?

Dave Sjolin: Right. We want to find the most efficient ways to interact with fans. The way the fans want to be interacted with and all of these teams have limited resources. You want to make sure that anything you’re doing is going to be the biggest bang for your buck. So we try to be smart about that and look at research around things like the game mechanics to figure out what it takes to get to that point.

Sean Callanan: So going back to what you just said there about the most bang for your buck, I did talk to Jeff Elderfeld from the Blue Jackets who uses Ticket Net which is a product that you built which is a ticket sales lead project. You want to tell us a little bit about that and how they’re going about using that to sell more tickets and get more sales leads so it’s more transactional, but it’s also a way for them to engage their fans and have that exchange of we want your data, but we also want to run these cool promotions for you.

Dave Sjolin: Right. Ticket Net, when it’s run in sort of the classical sense, it’s a very flexible promotion, but when it’s run in the simple way, the point is really to improve the perceived value of something you’re offering. It works on referrals. It’s not really built around a system where you can refer your friends to join if you want. It’s all about referrals. We’re incentivizing the referral. Then we’re getting some pretty good prizes around that too. The idea of that really came around the time that Gmail did when Gmail first came out. They had this new exclusive e-mail platform, but you couldn’t register for it unless you were invited. It builds exclusivity and improves the value of it. So we try to take offers that we can… All the teams have certain ticket deals for a Tuesday game or a package or that sort of thing. We try to get some kind of a special offer that we can make available only to Ticket Net registrants. A lot of people refer that. So you can only access that if you’re an insider somehow or if you get invited by an insider.

Sean Callanan: Yeah, in the use case that I’ve been playing around with at the minute and I’m not a fan of Subway so I don’t know why I keep using this, but effectively you can put out an offer that says get a 12 inch sub for the price of a 6 inch through our team. By the way, if you do that you could also win a signed jersey. Something like that. You’re automatically pushing a sponsor into your… Giving a great offer to your fans and it doesn’t have to be a ticketing offer. In this case it could be half priced sub from Subway, but they can exclusively get it. That’s sort of the part that then becomes sales leads down the track.

Dave Sjolin: Absolutely. That’s kind of the beauty of the Ticket Net promotion is that these are people that are in your market. They are fans. They want to go to your games. Depending on what you’re using for an incentive… What you are dangling for the carrot, you can ask quite a bit of information. If you’re giving something kind of small away, maybe they have to buy a ticket and they get a discount on it or something, you can ask for some information, but if you’re giving away a free ticket to a pre-season game that’s poorly attended anyway, you can generally ask for more information. Then of course, a lot of teams don’t like the idea of discounting tickets or especially giving tickets away so it’s always good to bring a sponsor in there and have any kind of discount be there. Courtesy of the sponsor so it doesn’t seem like you have distressed inventory.

Sean Callanan: That is really important. If you’re just pushing out a ticket offer, you don’t want to be training your fans to know that those offers are always out there. That’s super important and there are plenty of people listening who sell tickets understand the term papering the stadium. You don’t want to be known for doing that. So going off some of the stuff you’re doing, over the past five years… It is eons in a technology world, how is the advent of traffic moving to the mobile changed what you guys are doing from a cutting code point of view?

Dave Sjolin: Well, basically for us it’s a variety of things. We need to have responsive websites that work on the phones. What we’re seeing… We’ve crossed a threshold of 50% traffic on mobile. Anything that we design has to be designed mobile-first. We’ve been doing that for a while here. We’re seeing that and also just because we have API we are able to integrate those into any native development as well. A lot of times a lot of experiences don’t work very well on web mobile. Just because of the connectivity. Facebook tried to do a lot of that stuff and they scratched it and decided they’d go native. We generally recommend any kind of any subversive complicated interaction you want to do with the fan on the mobile handset, you might want to go native on that. If you do that we do expose the API and it allows you to pull all of our membership and user information into a native application. That’s pretty much where things are going. We’ve been going native for a while and I think it will continue to go that way. We’re going to see more mash-ups on mobile. Some of the big mobile players that we’re talking with right now are looking to interact and integrate with us as well as some of the other best of breed systems out there like the ticket upgrades and store value and things like that.

Sean Callanan: When you say native, you’re saying apps within mobile integrating with each other’s apps? Would that be the right way of saying it?

Dave Sjolin: Right. So you’re going to see that anything you download from the app store or the Google play store. Stuff you are actually going to install on your phone. Some of the big mobile players out there are going to be offering these integrations to the teams. The teams won’t necessarily have to get everything from one player. They’ll be able to pick and choose and get the best of breed in a single integrated mobile application.

Sean Callanan: A couple of things to get your opinion on and take aways being a sports geek in the space and more geek than I am. I’m sort of not hitting the code as much as you were. If you have those IT skills and I think they are highly in demand in the sports space because they are growing all of the time and you see that at SEAT. If you have those types of skills how can you break into the sports industry or where should they be looking to work?

Dave Sjolin: You probably want to get ahead of the curve a little bit, so right now big data is the buzz word and cloud. The systems like the loyalty reward systems allows you to collect a lot of information. Information needs to be digestible to be turned into knowledge. We’re seeing a lot more teams who are interacting and engaging with data warehousing companies. Probably the analytical side of things such as the ability to do ad hoc report generation, work with some of these no SQL databases and just the ability to sift through large amounts of data and the principles behind that are going to be paramount to anybody trying to get into the system in the next few years.

Sean Callanan: I think what you said about before when you started the scouting analytics and Billy Bean’s Money Ball, I really think I’m definitely seeing it grow at SEAT with the CRM side of things. The new Money Ball is that big data. Is that, how can you analyze that data? How can you make sense of it? All of the teams are getting the data, but the data isn’t of any use if you don’t use it and understand it and analyze it. Again, if you can get into that space… There are the people who analyze data, but there’s also the extraction of that data. If you can’t give me a list of single game purchases that are within the 100 mile range of the arena from your database then you can’t go back and put that offer out. Having some SQL skills and being able to query your CRM to get that data is going to paramount in making the right offers.

Dave Sjolin: Absolutely. A lot of teams are starting to get that and ask the right questions. So anything that we want to get out later, we need to ask for now. If any teams are undergoing any kind of rewards implementation or any kind of CRM some teams are now just adopting CRM Anything that’s going to be doing a lot of lead generation, you’re going to want to know from the beginning, what kind of questions you plan on asking so you can begin with that in mind. Otherwise you might find you get to that point and you don’t quite have everything you need. It’s hard to go back. We’re seeing people ask for a lot of information and it’s going to be interesting to see how that plays out in the next couple of years with how it gets used. There’s several companies out there right now that are just looking to integrate the back office systems, all of the CRM and even ticketing and access control with the front. The user-facing systems. The ticket masters on that side and the ticketing people on that side and of course the loyalty reward systems and bringing those together and to have a unified dashboard that shows in one place in real-time how things are going, how sales are trending, even what people are talking about. The sentiment analysis from social network feeds. It’s going to be really interesting to see how that plays out in the next few years.

Sean Callanan: Yeah. Especially how the evolving legislation and commentary around privacy as well. I think people will become a bit more restrictive of what they share. Legislators will pull people up as well. The days of asking for everything or having a Facebook connected that has you get everything are probably closing very soon so you have to be tactical about how you ask and what you ask as well.

Dave Sjolin: Absolutely. You need to give them a good reason to share that information and usually you need to give them something in value in return.

Sean Callanan: Just a few questions to finish up the interview because pretty much everyone I have a chat with are sports fan because that’s why they’re in the world of sport. So what would be the best stadium you’ve attended as a sports fan?

Dave Sjolin: Let’s see. I’ve been to quite a few. I think the new Levi’s stadium is really neat. It’s not open yet. I took a tour of it in January. There’s probably going to be some press coming out about that pretty soon so I’ll let them launch that one.

Sean Callanan: It’s got to be at a game. You have to go to a game. It doesn’t count. I’ve done tours of stadiums when they’re empty and it doesn’t count.

Dave Sjolin: No, but they’re doing some neat things. You’ll see. They’re turning some of these concepts on their heads. It’s going to be really cool. I’m excited to see it.

Sean Callanan: I have seen some of the specs and some of the things that are coming out and yes, I can’t wait to go the stadium myself, but yes. So a stadium sporting memory that you’ve been to?

Dave Sjolin: I have to say Fenway Park then. That’s going to be low-tech, but it’s just the history there. It’s such a neat place to go.

Sean Callanan: It was. Yeah it was pretty cool to go there for SEAT when it was in Boston. Your best sports biz tip for people in the industry or people trying to get into the industry?

Dave Sjolin: Best tip. It’s a lot about sharpening the saw and keeping up on the latest. There’s this funny talking guy in Australia who does a podcast that I like to listen to. I’d recommend that. For me, I’m on the technology side of things so just keeping up with things. If you’re able to keep up on the cutting edge of technology you’re always going to be in demand. Things are going social and open source today. That kind of stuff. The standard things.

Sean Callanan: Technology is its own beast as someone who did it for 15 years. I like it because you have to find the next wave. I did three or four years with Power Builder and then jumped over to Dot Net which you’re still working with. Then I sort of looked at the social space and Apple development and stuff like that. You have to see where the market is moving and have that skillset to be able to move your skillset to meet it and meet it at the time when that wave is at its zenith. Whether it’s the Y2K bug is out. I better start fixing those types of systems. It’s very much in that space from an IT point of view. It’s all about seeing those types of trends.

Dave Sjolin: Right. It’s all always moving faster and faster so you have to be prepared to be… You know what you learned today is going to be obsolete in two years. You have to like to learn. You have to be really inquisitive and you have to be really patient.

Sean Callanan: Definitely. That’s sort of the whole agile methodology that I think more people in sports are starting to see because it’s sort of being pushed on them from the tech side of things of being able to move quickly and take those changes and deliver things quickly because that’s where the whole start-up scene is at the minute.

Dave Sjolin: Absolutely yeah. From a technology standpoint, we work a lot with the end-users throughout the whole cycle of a project and that’s the way to do it. We don’t get off the rails. You don’t finish a project and deliver it and have somebody say, “That’s not what we asked for.” People know exactly what the project is. We always have working software. We could launch at any time. Those agile methodologies have just improved the software craft immeasurably.

Sean Callanan: Well, thank you very much Dave, for joining me on the podcast. I look forward to catching up with you in Miami at SEAT 2014. Until then, I’ll speak to you soon.

Dave Sjolin: Thanks a lot, Sean.

D.J. Joel: Check out what sports teams work with Sports Geek at

Sean Callanan: Thanks again to Dave Sjolin for that chat. Looking forward to continuing those techie, geeky kind of discussions in a few of the sessions at SEAT. As I said again, follow the #SEAT2014 and if you can’t make it and you’re not going to be there at SEAT this this year in 2014, please mark your diaries for SEAT 2015. As you would have heard if you’d listened to the episode with Christine Stoffel a bit over 400 people attended Kansas City and this year there will be over 750 people in Miami. Again, kudos to Christine and the team for building this conference. That clock is telling me to shut up and get out of the podcast. This has been episode 54. where you can get the show notes and everything that Dave discussed earlier in the podcast. That’s pretty much it for this episode. Please check out the new iTunes logo or iTunes cover art for the Sports Geek podcast and if you could leave a review it would be very much appreciated. This week’s sounds of the game comes from the man himself, Lebron James at the World Cup Final. It’s quite apt. Just a week after we discussed the issues around Vine and Instagram video that one of the biggest athletes in the world tweets out a video of a streaker at the World Cup. See you in Miami, guys.

D.J. Joel: Please leave a review on iTunes. Go to Find all Sports Geek podcasts at Need help with your content? Book in for a content brainstorming session with Sports Geek now. Go to See you in Miami. Thanks for listening to the Sports Geek Podcast.

How to find killer content, content curation explained – ICYMI – @SportsGeek News

In case you missed it – Reprint of Sports Geek News – Tuesday 8th July 2014

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